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Writing Your First Book: Lessons from The Lean Startup

Deirdre Breakenridge

What is the hardest part about writing a book?”. Most writers I have come across tell me writing a book is both extremely rewarding and at the same time one of the biggest challenges they have ever taken on. The idea is simple, but powerful: Test your idea for a book before investing too much of your time actually writing the book.

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Journalist Spotlight | Interview with Eliza Janssen, Assistant Editor at Flicks

Medianet Australia

Eliza Janssen is a film journalist working in Melbourne. From a background in short fiction and screenwriting, Eliza was selected to participate in Melbourne International Film Festival's (MIFF) Critics Campus program in 2018, finding freelance review work and co-founding the film writing website Rough Cut.

Film 52
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 119
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Preparing for TikTok in 2022—3 tips for maximizing the platform

Agility PR Solutions

There’s more to the content creator other than the passion for entrepreneurship; the “creator” has been around for about a decade, where qualifications in writing, editing, filming, and designing are essentials to the […].

Film 167
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Letter from London: Everything Was Forever

Mark My Words

Counterpunch I first met media expert Mark Borkowski 30 years ago before traveling to West Africa to write for an English newspaper about Peter Kosminsky’s Dying of the Light, a film on murdered UK aid worker Sean Devereux. I have long warmed to Mark and always try to read him.

Film 60
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Critics ‘paid off to boost film’s online rating’ on Rotten Tomatoes

Mark My Words

They led the company last year to take legal action against five brokers who were encouraging almost 350,000 people to write misleading reviews. Borkowski said the practice was damaging to the credibility of the film industry. The idea of being paid to write a positive review is anathema to a serious critic,” he added.

Film 60
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Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). Rather than relying on the PR and communications team to produce content you can enable real experts to write it. According to GWI that’s 545 million people across the 32 countries that GWI researched.

Blogging 144