Film, Marketing, Television and Writing

Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! A veteran marketer and an up-and-coming rookie argue the call.

Consumer

Consumer Marketing Television Viral

How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

Deirdre Breakenridge

NOVEMBER 8, 2015

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

Film

Film Social Media Video Writing

How to Develop Good Social Listening Techniques

PR for Anyone

OCTOBER 7, 2021

We write video scripts. We film videos. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. We film an interview with you. We actually get stuff done at the event. We pitch the media. We bring journalists in. and really your credibility.

How To

How To Pitching Film Video

Newsjacking Idea

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. We are “watching” television so we need to “see” what you are talking about. TV should be visual.

Pitching

Pitching Television Trends YouTube

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view.

Case Study

Case Study SEO Film Video

Your Story Needs White Space

ReimaginePR

SEPTEMBER 19, 2015

The same principle applies in film. I’d be assigned a script and my job was to read it and assess whether or not it was worthy of putting the money into developing it into a television series or movie. As marketers, we have to think like script writers, musicians and even real estate agents. Many marketers message-stuff.

Real Estate

Real Estate Film Television Writing

Best PR Stunts, Fails and Learnings of 2023 – Part One

Landis PR

JANUARY 3, 2024

The Writers Guild of America (WGA) strike and SAG-AFTRA strikes lasted nearly six months, resulting in the largest suspension of American film and television industries in modern history.

Transportation

Transportation Film Television Education

The Death of the Press Release.

Maxim Behar

FEBRUARY 20, 2024

Unless a television channel needs TV footage or some personal presence is essential, traditional media do not dispatch reporters to check out the situation on the ground anymore. My advice: if you know how to write it, tweet it. There are still countries where social media platforms haven’t achieved such enormous penetration yet.

Social Media

Social Media Facebook Airlines Web

Brands Be the Content Customers Want…Not Next to It [UML]

Sword and the Script

NOVEMBER 26, 2016

This reality is driving force behind the concept of content marketing which puts the information requirements of customers and prospects before a brand’s need for self-promotion. It’s a chance to shape a market with insight and influence outcomes with utility. 1) The Parallel between Product Placement and Content Marketing.

Brand

Brand Branding Content Marketing Film

The Force of Content Distribution Awakens: 3 Lessons for Marketers from Mark Hamill’s Career

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing

Marketing Content Marketing Television Storytelling

Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own.

Radio

Radio Ethics How To Writing

10 Influencers Who Dominate Brand Promotion

Critical Mention

MARCH 16, 2020

He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Brand

Brand Branding Instagram YouTube

Media Training Lessons From Oprah Winfrey’s Interview With Prince Harry and Meghan Markle

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Conduct research on the media outlet and interviewer.

Media Training

Media Training Training Interviews Media

Divine Humor

Mindful Marketing

APRIL 19, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence On March 15, a gunman killed 50 people at two mosques in Christchurch, New Zealand. ’ Perhaps that reasoning was behind a television series that gets a laugh over God. The writing was bad without one good joke. It wasn’t.

Film

Film Television Exercises Course

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Naturally, this includes cable and satellite as well as traditional analog signal broadcasts where television is concerned. The internet is the most obvious form of digital media.

Ethics

Ethics Communications Print Television

Public Relations Today