PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Get creative in your media pitches. She’s only gotten more and more successful since she filmed that twenty years ago.

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Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

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Case Study SEO Film Video 178

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

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Pitching Writing Film How To 83

PRSay

JANUARY 21, 2020

If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? If you’re trying to market a product or service, then this method is often the most effective. Be sure to use the expertise of a creative team , or your content could suffer. Top-notch production.

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Communications Storytelling Film Training 161

Landis PR

JANUARY 3, 2024

Writers perceived this threat as well, understanding that AI could replace them by generating new material, therefore kissing goodbye to the creatives in the dog-eat-dog world of Hollywood. AI can replicate voices, appearances and movements, jeopardizing the livelihood of many performers.

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Transportation Film Television Education 59

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. If not, you should. In addition, the average respondent consumes 1.5

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Video Trends Strategy Marketing 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. Site editor-in-chief Sean Fennessey recently wrote a long-form examination of the current state of the film industry through the eyes of filmmakers, industry insiders and experts. We have mixed feelings about this one.

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Trends Mobile Video Film 120

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. As a result, campaigns are often dry, serious, and?—? just a bit boring. But this is changing. Key Takeaway?—?Don’t

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B2B B2C Facebook Storytelling 120

Contently - Strategy

MAY 4, 2023

It can also result in contradictory messages appearing in the market because they aren’t collaborating on position alignment. Strategies for Working With the Solo Artist Does your solo artist like to present but not write? Does the solo artist write in non-content-friendly formats (like through emails or over Slack)?

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Strategy Employee Writing Industry 88

Prohibition

DECEMBER 16, 2022

This one also pays tribute to a classic Christmas film, Home Alone! McDonalds advert this year sees a young boy getting really excited about writing his Christmas list for Santa. At Prohibition, we’ve worked on a range of exciting campaigns where we’ve produced engaging and creative video content for brands across all sectors.

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Video Film Social Media Creativity 62

Prohibition

AUGUST 23, 2021

One day could be spent filming for a campaign on local healthcare services across Yorkshire and the next could be at a new business proposal for a super cool restaurant group. At the time, the few that were available, required some from of PR or Marketing experience. What’s your favourite social media platform and why?

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Meeting Healthcare Film Writing 62

Critical Mention

JUNE 22, 2017

We create and market our own content. Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Look to technology to understand why.

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Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We create and market our own content. Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Look to technology to understand why.

Film 60

Film Print Creativity Internal 60

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Why is this Hyundai spot so successful?”

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Film Marketing YouTube Advertising 48

Sword and the Script

NOVEMBER 26, 2016

This reality is driving force behind the concept of content marketing which puts the information requirements of customers and prospects before a brand’s need for self-promotion. It’s a chance to shape a market with insight and influence outcomes with utility. 1) The Parallel between Product Placement and Content Marketing.

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Brand Branding Content Marketing Film 60

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

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Social Media Industry Film Viral 85

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

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Marketing Content Marketing Television Storytelling 40

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Consider these tips to film more polished video content on the go. More situations are calling for mobile video creation.

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Mobile Video Interviews Film 73

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing. Proven to get More Out of Media Relations.

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Media Relations Media Interviews Pitching 60

Mindful Marketing

JANUARY 8, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s interesting that among the billions of people born into this world, most seem to learn the same first words: “Mommy,” “Daddy,” “No,” and “ Mine!

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Film Creativity Video Enterprise 94

Maxim Behar

OCTOBER 15, 2023

Just like marketing doesn’t have a translation I think only PR should be used. And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” That's where the real market is especially for our business.

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Newspapers Meeting Ethics Social Media 58

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Publicity Reputation Crisis Communications Film 77

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program.

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Sports Leadership Internal International 0

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! Second, videotaping it is necessary to ensure the "lack of ruined commute" is captured on film. Why dont you film it - especially the smiles on peoples faces and then email the station? We told you so!&# You know what I have to say to you, NBCW?

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Media Facebook Twitter Film 89

Waxing UnLyrical

DECEMBER 26, 2010

Image: Joey Rozier via Flickr, Creative Commons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). Keep writing em, my friend! No more presents, great food and holiday cheer, you think?

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Measurement Facebook Twitter Social Media 55

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

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Creativity Pitching Writing Conference 100

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?”

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Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

MAY 30, 2017

Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff. After that, the criteria looks like this: books that touch on PR and marketing; books that reflect something in the current zeitgeist – politics, media, pop culture, e.g. and finally, just great reads.

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Film Crisis Writing Airlines 159

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Film rankings by different metrics are often quite popular campaign ideas.

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Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

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Digital PR Industry Strategy Film 170

Cision

NOVEMBER 14, 2016

You may ask why this is relevant to write about. As Alina Bradford of cnet writes , Instagram “Mentions” are more comparable to being tagged on Facebook than mentions. From a branding and communications standpoint, you may have to get creative to make this feature useful. Requires resource for daily creative. Conclusion.

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Instagram How To Film Resources 120

Critical Mention

FEBRUARY 12, 2019

I reached out to blogs myself, and many didn’t write back. Billboard , however, did write back and started covering me. For those that don’t write back but have covered me before, I send out personal emails asking if they were willing to write about me again. It’s a highlight of my career so far.

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Interviews Film Instagram Writing 91

Cision

FEBRUARY 3, 2016

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. Currently I live in San Francisco and work at Kiip as their marketing & PR lead. John’s University in New York City.

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Pinterest Mobile Pitching Social Media 120

Cision

APRIL 16, 2015

Write down your objectives. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Write an outline. Want to stand out with your content marketing? Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ). Best Practices Featured Content Marketing'

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Storytelling Infographics Content Marketing Film 120

PR Fuel

JULY 10, 2018

Writing isn’t everyone’s strong suit. If it isn’t yours, there are plenty of services out there that will take over the odious task of press release writing for you so you can get back to doing what you do best – publicizing your company. Write your release without even thinking about your keywords. Take advantage of it.

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Local Newspapers Writing Pitching 40

Communications Conversations

NOVEMBER 20, 2017

That includes writing content, monitoring and paid strategy and execution. I video plan with my team to support our marketing initiatives. I film and edit the footage, distribute through applicable channels and to relevant targets. Video is another aspect of my job. I lead our brand advocacy program.

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Meeting Social Media Employee Pinterest 0

Waxing UnLyrical

OCTOBER 28, 2015

But while stories can work magic for corporate communicators, writing a good story isn’t easy. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. 3. “ 642 Things to Write About ” by San Francisco Writers’ Grotto.

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Storytelling Resources Writing Corporate 40