PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter.

Real Estate 214

Real Estate Video Report Twitter 214

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well.

Media 212

Media Pitching Report Interviews 212

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more. The same basic rule applies when pitching a media contact. Lose the jargon. .

Pitching 136

Pitching Writing Journalism Guidelines 136

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. You can also have it re-write it several times over if you wish. I’ll dig into that more in a moment.

Software 85

Software Media Relations Media Pitching 85

Polaris

NOVEMBER 17, 2014

Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. “ What’s wrong with this pitch? It saves lives and erasing the stigma attached to mental illness is long overdue.

Pitching 272

Pitching Viral Interviews Education 272

Stephen Waddington

MARCH 20, 2019

Paying to play Collaborations are the most lucrative form of brand partnership and typically involve multiple blog posts and social media posts. Blogs are a highly trusted form of media. They typically have small audiences compared with mainstream media but are highly personal. Download the full report here.

Blogging 76

Blogging Fashion Survey Instagram 76

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. Contemporary PR is so much more than writing press releases (though staff will eventually get to do that as well.).

Skype 147

Skype Agency Meeting Software 147

PRSay

JANUARY 6, 2021

We even write emails with more thought. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Social media channels, where posters strive to look better than real life, have honed skepticism among users. Be in it together.

Communications 198

Communications Viral Fashion Public Affairs 198

Critical Mention

FEBRUARY 27, 2020

You can be on a national TV morning show but without leveraging that media opportunity through social media and brand building strategy the impact will be small. How have you adjusted to the rise of social media in PR in recent years? The rise of social media shortened the lifespan of a new story.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. In the last several years, Cision has purchased at least four other companies with social media monitoring capabilities. Catch up time in AI. Top publishers they’ve written for (linked).

Company 154

Company Tools Technology Software 154

The Resolution Blog

AUGUST 11, 2015

Step forward ranking by proxy - or good old fashioned online press coverage. Every PR knows that creating a great story pitch that a journalist will even give 2 seconds of attention to is tricky enough. Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was.

SEO 120

SEO Comparison Handbook Google 120

Cision

MARCH 9, 2016

Ann admits to using social media quite frequently for story ideas. “I use social media a lot. But that doesn’t necessarily mean she relies on social sources alone. Allison also highlights the importance of tracking social engagement when building out stories. Cision (@Cision) February 25, 2016.

Government 120

Government Fashion Facebook Twitter 120

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. My opinion: The tools are pitched as a faster, easier way to identify and manage influencers. But, I find that hard to believe.

Tools 111

Tools Twitter Local Pitching 111

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. Of course not.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 117

Software Tools Publicity System 117

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62

How To Google SEO Pitching 62

Katie Paine's Measurement Blog

JANUARY 27, 2023

Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. Building relationships is what PR people do, and in 2023 many relationships are started and built in social media. And until you’ve gotten that far do not pitch them anything. Owned media is your friend.

Communications 40

Communications Measurement Employee Course 40

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Of course email and social media have changed the ways and the hours that we are available in this way. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. ” 4.

Retail 120

Retail Pitching Print Writing 120

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. If you get an inquiry, you need to respond in a timely fashion. It’s been an eye-opening experience.

Company 101

Company Survey Pitching Report 101

Bad Pitch Blog

MAY 16, 2009

This pitch was sent via email marketing software (strike one) and it was written in a tone that assumes they know us (they do not). Subject: Social Media Soup for the Business-Savvy Soul Lately, businesses have been asking, "NAME, how can Social Media work for us?" . LEGION OF DOOM?]

Pitching 40

Pitching Software Fashion Social Media 40

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Niche media outlets. Lifestyle/fashion/celebrity media. Things are relatively easy when we reach out to business and/or tech media outlets, as we have a lot to share about our experience as a tech startup company and the key tech functionalities that enable our business.

Fashion 48

Fashion Pitching Tools Twitter 48

Solo PR Pro

JANUARY 15, 2019

Set aside distinct times to create client social media content, set another time to draft blogs, to pitch media, etc. This is a time management system that could be helpful with grouping tasks or keeping you on point when writing or planning a strategy. Do not write down more than six tasks.

Energy 69

Energy Groups Fashion Writing 69

Beyond PR

FEBRUARY 15, 2018

They appeal to followers on social media sites like Instagram and YouTube and were typically everyday people before gaining momentum in that realm. . In this post, we’ll explore how influencers find ideas that excite their audiences, and we’ll discover how PR professionals can successfully pitch sponsored campaigns.

Travel 72

Travel Retail Instagram YouTube 72

Polaris

FEBRUARY 16, 2015

1: Target the media that matter. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. If you want editorial coverage for your cereal brand, first target the media who typically write about food. 2: Build relationships. Respect their deadlines.

Banking 100

Banking Media Local Survey 100

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Take stabs at writing up the dream media results and crafting the headlines that would spell success. Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

Journalistics

JANUARY 24, 2016

Did they share the post via social media? These posts represent the types of things you might not want to write about again. Some might call me old-fashioned when it comes to media relations. The best publicists in the business do their homework to get to know the outlets and journalists they are pitching.

Blogging 69

Blogging Strategy How To Writing 69

Karen Freberg

MAY 19, 2017

So, I wanted to write about the lessons I have learned from my time in South Africa and how this one experience has helped shape who I am today as a professor. I was pitching the media for our fashion and consumer clients. Did I get this? Absolutely, but I got much more than that from this experience.

Local 40

Local Fashion Travel Transportation 40

Mark My Words

DECEMBER 21, 2017

But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo. Though he died over 100 years ago, Barnum’s writings and life story provide the best guide to the art of publicity as you’re ever likely to get. The potted biography: Barnum was born in 1810.

Viral 83

Viral Big Data Fashion Publicity 83

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat…. by Frank Strong.

Advertising 60

Advertising Advertising Ethics Journalism 60

Journalistics

JANUARY 24, 2016

Did they share the post via social media? These posts represent the types of things you might not want to write about again. Some might call me old-fashioned when it comes to media relations. The best publicists in the business do their homework to get to know the outlets and journalists they are pitching.

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

DECEMBER 14, 2010

To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad. My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

FEBRUARY 17, 2016

Writing and development is being sold across markets for far less than it once was. Over time, a writer will develop verbal market positioning methods, public relations value, social media expertise and other peripheral skill sets to supplement what they do. If your pitch stinks, you have a sales problem.

Industry 0

Industry Creativity System Training 0

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62

How To SEO Google Pitching 62