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Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]

Sword and the Script

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression. click any image for higher resolution) 1.

Software 138
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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok.

Software 154
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Maxim Behar: "Write books only in case you have something to say.”

Maxim Behar

I started writing back in my high school years when I accidentally came across a typing machine. Mostly I write about business because that's what I do. It had a great effect; the whole world was on Facebook back then, and every post would attract thousands of comments "for" and "against." It's just an impulse.

Writing 59
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How to Create Better Facebook Live Videos

Cision

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. But first….

Video 197
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Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

Cision

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public.

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PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Sign up here.

Software 102
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Trust but verify.

Analysis 144