Shift Communications

FEBRUARY 12, 2018

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views. Facebook Metrics YTD.

Facebook 68

Facebook B2C B2B Software 68

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech.

Reddit 174

Reddit Software B2B Technology 174

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. And the popularity of live video only continues to grow; according to Facebook , two billion people watched a Facebook Live between 2016 and 2018.

Facebook 70

Facebook Film Video Mobile 70

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.”

Analysis 142

Analysis Tools Software SMB 142

Onclusive

MAY 31, 2018

When news broke that Cambridge Analytica was able to access the personal data of millions of Facebook users, Mark Zuckerberg did not respond for five days. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology. Source: AirPR Software.

Crisis 191

Crisis Data Software Privacy 191

Sword and the Script

AUGUST 8, 2017

This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI PR Software Pricing. You can find on the NewsAI blog , or follow their accounts on Twitter , LinkedIn and Facebook. NewsAI will tell you if your email was opened and if any links were clicked.

Software 69

Software Tools Pitching Media Relations 69

Sword and the Script

DECEMBER 5, 2023

million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent of mashing them together. In the PR software space, I think we have yet to see that – period. Most of the PR software tools I’ve looked at are white-labeled versions of ChatGPT. You don’t see that too often.

Software 130

Software Reddit Technology B2B 130

Axia PR

OCTOBER 19, 2017

Less is more with your company’s Facebook posts. However, when it comes to company Facebook posts, context is the new content. While it’s important to know how often you should post to your Facebook page, you should also focus on what you’re posting. You’ve probably heard the phrase content is king.

Facebook 48

Facebook Software Data Company 48

Beyond PR

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. But first…. But first….

Facebook 63

Facebook Video How To Retail 63

Cision

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. Intermediate: Dedicated Customer Service and Reviews Software. At the next level, companies should consider software that find mentions across many venues and roll them together in a unified dashboard.

Software 328

Software Customer Service Google Small Business 328

Awario

DECEMBER 1, 2020

Larry Kim is the founder of WordStream, the world's top PPC marketing software company. He's also the CEO of MobileMonkey - a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger.

Interviews 103

Interviews Marketing Software Mobile 103

Sword and the Script

FEBRUARY 20, 2024

So, says Propel, which provides PR software. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). Is that good?

Report 105

Report Publicity Marketing Pitching 105

Stephen Waddington

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The researchers said that it is difficult to determine emotion of social media posts using a software tool.

Communications 129

Communications Software Internal International 129

Solo PR Pro

FEBRUARY 25, 2016

On February 24 2016, we weighed in with opinions and insight on the following topics of interest: New Facebook reaction buttons are out today. If you’re using project management software, WHY do you use the specific software/tool you chose? How will this impact your clients? Is ghostwriting (bylines, social updates, etc.)

Facebook 40

Facebook Software Construction Policies 40

Onclusive

JANUARY 17, 2018

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which brands, however, are making the biggest splash? Here are the results: 1. Top Author: Chris Smith, BGR.

Trends 191

Trends Brand Branding Software 191

Cision

FEBRUARY 1, 2016

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful.

Facebook 48

Facebook Video Groups Creativity 48

Deirdre Breakenridge

NOVEMBER 6, 2017

Instead, most of my blog traffic comes from Facebook – my family, friends, family-friends, and friends of friends who are seeing and sharing my posts. Blogging will allow you to make new connections: Where I go to school, we have a Facebook group called “Free and For Sale.” Blogging is by no means easy.

Fashion 0

Fashion Blogging Brand Branding 0

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. Michael Bade, CTO and co-founder of Truescope writes “predictions” about capabilities he says PR software will include this year.

Software 85

Software Internal International Pitching 85

Critical Mention

MAY 15, 2019

I think we’ve managed to do that really well with our Facebook group, MobileMonkey Island. Our software, MobileMonkey, is useful for any marketer, but we have a s pecial agency plan that provides an enormous amount of value to marketing agencies. Facebook Messenger. One primary goal is to help marketing agencies.

Interviews 123

Interviews Facebook Software Social Media 123

Onclusive

JULY 27, 2021

For example, a security software company might tell the story about the millionth data breach it thwarted instead of its 50% improvement in speed. While most public relations or public affairs people naturally tend to avoid negative topics related to losses, framed the right way they can be powerful.

Public Affairs 195

Public Affairs Viral Government Policies 195

Prohibition

MAY 6, 2021

Following in the footsteps of Facebook and LinkedIn, Twitter is now considering introducing emoji-style reactions and up and down votes! Facebook begins developing speech recognition software. The speech recognition software is predicted to lead to new features being added to Facebook in the future.

Social Media 62

Social Media Trends Marketing Media 62

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Facebook & Twitter. Even before the Cambridge Analytica controversy, Facebook had come under fire for its role in featuring fake news that may have influenced the 2016 presidential election. For well over a year, Facebook has been trying various tools to curb the spread of misinformation. Government regulation?

Government 149

Government YouTube Wikipedia Google 149

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. Of all images posted on Instagram, 84.16% were photos, compared to 75.14% on Facebook and 52.86% on Twitter. This was true across all 35 industries analyzed.

Social Media 88

Social Media Healthcare Brand Branding 88

Flack's Revenge

APRIL 23, 2015

The software developer is becoming the linchpin in more and more business plans. The Rise of the Software Developer. Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. Their rising importance can be tied directly to the growing role of software for consumers and businesses.

Software 120

Software Enterprise Groups Course 120

Critical Mention

MAY 15, 2019

I think we’ve managed to do that really well with our Facebook group, MobileMonkey Island. Our software, MobileMonkey, is useful for any marketer, but we have a s pecial agency plan that provides an enormous amount of value to marketing agencies. Facebook Messenger. One primary goal is to help marketing agencies.

Facebook 69

Facebook Software Agency Community 69

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. So, say that you are a software vendor that focuses on machine learning. And Facebook’s newsfeed algorithm counts engagement as an increasingly important signal. Newswhip Data.

Data 159

Data Media Software Viral 159

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. B2B companies can engage and attract followers through educational and entertaining content. Cultivate media and influencers. It’s all about video.

B2B 170

B2B Social Media Media Education 170

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. We’re not mechanical engineers or software engineers, and we don’t need to be,” she said. That’s all.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.

Software 88

Software Pitching Measurement Enterprise 88

Flack's Revenge

FEBRUARY 16, 2017

Plus, Google and Facebook make money on fake news, and some say they’re just giving users what they want. Some place the problem at the doorstep of social networks and online news aggregators, such as Facebook and Google respectively. Why not open them up, like open source software? Should they hire fact checkers?

Reddit 168

Reddit Government Google System 168

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. Most draw analogy to customer relationship management, or CRM. The concept of CRM for PR isn’t new.

Technology 122

Technology Publicity Software Print 122

Bad Pitch Blog

MARCH 8, 2009

Lately we''ve been getting a lot of pitches that are sent via email marketing software. We love email marketing software -- when we''re using email in a marketing campaign. When you send a pitch letter using this software, you''re using a shotgun to do the job of a scalpel.

Software 40

Software Pitching Marketing Fashion 40

ImPRessions - Crenshaw Communications

MAY 2, 2023

PR professionals can use ChatGPT to generate ideas for social media posts such as tweets, Facebook posts, and Instagram captions. You can even narrow the parameters such as location and types of outlets, similar to major software services like Cision. For example, ask for a list of publications that cover retail.

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. The software gives users the option to sort by influence, number of tweets, or how many times the person has mentioned a specific keyword.

Tools 232

Tools Radio Trends Pitching 232

Contently - Strategy

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

Brand 92

Brand Branding Instagram Video 92

Cision

NOVEMBER 8, 2015

A: There’s lots of software will help you identify your best advocates – especially on social. The best way to reach them is to invite them into a special club, Facebook group, etc. Cision can help on the software side. Oprah is an influencer, but not really about B2B software, for example. A: Wordle.net.

Viral 120

Viral Nonprofit Software Social Media 120

PRSay

APRIL 8, 2020

“We are fortunate that we have many technological resources at our disposal that help to make work and team meetings possible,” Stansell says, citing workplace software products like Google, Microsoft and Zoom, as well as Slack and Facebook.

How To 189

How To Crisis Employee Resources 189