Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In other words, the more a brand invests in earned media, the more sales PR generates.”

Technology 123

Technology Publicity Software Print 123

Konnect Agency

JULY 6, 2022

Understanding the media landscape and the importance of timing outreach to align with the media’s needs are essential when securing top-of-the-line placements. A PR Agency Can Nurture Media Relationships Throughout the Year to Be Top of Mind for Holiday Features. Think Outside of Traditional Pitching.

Agency 52

Agency Print Pitching Product Launch 52

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Cision

JUNE 29, 2015

No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74

Radio Television Media Local 74

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. What is Social Media Monitoring? Owned Media : Channels controlled by the organization (e.g., sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. We represent several midsize companies in technology who are giants within relevant industry organizations like adtech, supply chain software, or 3D printing services.

Small Business 168

Small Business SMB Local Viral 168

Sword and the Script

APRIL 12, 2022

Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Michael Smart is offering a webinar examining media pitch subject lines that work. click image for higher resolution).

Software 89

Software Pitching Measurement Enterprise 89

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

45% of people watch more than an hour of Facebook or YouTube videos a week. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I bring up this story not to discuss the long-studied decline of printed dailies but, rather, the latter part of the statement: “If it’s important, someone will send it to me.”

Newspapers 73

Newspapers Print Radio Local 73

Axia PR

NOVEMBER 28, 2017

Plenty of media outlets – digital and print – leverage individuals with special expertise, large followings or authoritative diatribe to round out editorial coverage in the form of columns. In fact, prior to YouTube, Facebook and Instagram, columnists were the key influencers.

Print 48

Print YouTube Journalism Instagram 48

Communications Conversations

MAY 8, 2017

You share it on social media. But, you start getting comments on the Facebook post about people not being able to read the article. It’s great for the media (and I’m not saying media shouldn’t be using this model as a revenue source–believe me, I’ve been a subscriber of the Star Tribune for 4 years now).

Newspapers 60

Newspapers Media Print Social Media 60

Critical Mention

DECEMBER 10, 2021

This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions. The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram.

Radio 116

Radio Instagram Analytics Mobile 116

Barokas

MARCH 22, 2018

Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. billion media impressions for VICIS. Media Relations – CanPay Debit. Our team’s work generated over 1.2

Public Affairs 49

Public Affairs Sports Engineering Local 49

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

PRSay

OCTOBER 1, 2018

Do you also manage social media for the park? We have a social media team. As chief of the public affairs office, I write the news releases and the messages, and then the social media folks post them on Facebook, Twitter, Instagram, etc. They help reinforce our messages with the public. I’m a firm believer in that.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Cision

JULY 14, 2016

With 80 percent of its visitors being non-riders (and 10+ percent international tourists), we are working on a focused media relations campaign to raise the museum’s profile, secure it the travel coverage it deserves, and encourage more people to visit its Milwaukee home. How do you envision the future of PR?

Travel 120

Travel Agriculture Tourism Internal 120

5W PR

JANUARY 17, 2020

For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television or print media. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint.

Measurement 78

Measurement Publicity Television Analytics 78

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

5W PR

JANUARY 17, 2017

For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television or print media. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint.

Measurement 90

Measurement How To Television Analysis 90

Cision

SEPTEMBER 29, 2016

Even my public-facing Facebook page has that info. Download Cision’s Media Targeting & Database Solutions Buyer’s Guide and learn how to select a media targeting solution that will help you achieve your communications goals. My Twitter profile says I live in Northern California. My website—Whalehead.com—says so, too.

Pitching 0

Pitching Journalism Writing Print 0

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. It’s no secret publications are looking for a way to make up for the ad sales the industry has lost to the likes of Google and Facebook. That may be changing.

Technology 66

Technology Advertising Advertising Community 66

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Bianchi PR’s Meet the Media Recap.

Meeting 93

Meeting Media Journalism Education 93

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Critical Mention

FEBRUARY 27, 2020

I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show. Where do you see PR going in the next five years?

Journalism 78

Journalism Social Media Radio Fashion 78

Waxing UnLyrical

MARCH 2, 2011

They called him a PR disaster and printed his emails to Leena Rao , the “extremely sweet and mild-mannered colleague&# of author Robin Wauters. Then, on Sunday, Jeremy Peppers , Shannon Paul , Mack Collier , and I debated its “merits&# on Beth Harte’s Facebook wall. Guest post by Gini Dietrich. My reaction?

Print 74

Print Writing Social Media Blogging 74

Waxing UnLyrical

JULY 3, 2013

I have a broad skill set that encompasses: Business Development + Networking + Print Production Management + SEO, Facebook Ad Campaign and PPC Project Management + Social Media Usage and Operational Policy Development + Facebook Ad Copy and Postings + Digital Brand Ambassador + New Business Development + Landing Page Development and Tracking + Media (..)

Marketing 100

Marketing SEO Writing Engineering 100

MaccaPR

JULY 8, 2015

Time magazine, and I have a home page with the top stories from BBC, New York Times , Al Jazeera and other media outlets for a world view. And I gather lots of opinions about business and public policy on Facebook, reading what friends are posting.". How has social media impacted Minnesota Business magazine? "If

Interviews 48

Interviews Radio Journalism Newspapers 48

Stuart Bruce

JUNE 24, 2015

There appeared to be an acceptance that PR is synonymous with media relations and ‘earned’ media, perhaps with a bit of ‘owned’ thrown in and Facebook, Twitter, Instagram etc means we’ve started to get a grip with ‘shared, but ‘paid’ is something new.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Doctor Spin

MAY 21, 2021

Facebook took on a stupid majority (“a media company that doesn’t produce any media is not a threat”). Cover photo by Jerry Silfwer ( Prints / Instagram ). Tesla Motors took on a stupid majority (“electric cars can’t compete with fossil-fuelled cars”). ” No, I’m joking.

How To 52

How To Hotels Survey Employee 52

Critical Mention

JULY 22, 2020

Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database. As we try to do with every product or feature we release, Critical Mention built this Media Contact Database with our present and future customers in mind.

Media 111

Media Data Local Tools 111

Critical Mention

JULY 15, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database.

Media 108

Media Radio Television Engineering 108