Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. Photos via the BledCom Facebook page with thanks.

Communications 129

Communications Software Internal International 129

Sword and the Script

DECEMBER 5, 2023

million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent of mashing them together. In the PR software space, I think we have yet to see that – period. It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020.

Software 138

Software Reddit Technology B2B 138

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. There’s another factor at play here too – and that’s the track record of M&A in PR software. Cision releases internal DE&I report. Third largest in the U.S.

Software 85

Software Pitching Internal International 85

Onclusive

JULY 27, 2021

Martin at the Stanford Graduate School of Business and Marcel Garz at Jönköping International Business School. For example, a security software company might tell the story about the millionth data breach it thwarted instead of its 50% improvement in speed. That was recently demonstrated by Gregory J.

Public Affairs 195

Public Affairs Viral Government Policies 195

Solo PR Pro

FEBRUARY 25, 2016

On February 24 2016, we weighed in with opinions and insight on the following topics of interest: New Facebook reaction buttons are out today. How do you help clients monitor internal issues that can become public crisis? Related to Q3, we’ll call this Q3a – How do you advice clients on constructing internal comms policies?

Facebook 40

Facebook Software Construction Policies 40

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally. Brands are beginning to over-rely on data and measurement.

Trends 150

Trends Communications Employee Enterprise 150

Wadds Inc.

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. Photos via the BledCom Facebook page with thanks.

Communications 59

Communications Software Internal International 59

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Prowly is headquartered in Poland and is among a growing list of newer international PR tech companies worth keeping an eye on.

Technology 123

Technology Publicity Software Print 123

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Then, a peer recommended SumAll, after a lengthy Facebook discussion. Yellowdig is an internal collaboration tool. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data.

Communications 383

Communications Tools Google Resources 383

PRSay

APRIL 8, 2020

Many employees may find themselves working remotely for an extended period for the first time, putting a strain on their routine and work-life balance as well as the internal communications process. “We However, a leader is working with team members amid other distractions from home or the remote location.

How To 190

How To Crisis Employee Resources 190

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. Muck Rack announced new partnerships with the Society of Professional Journalists and the International Center for Journalists. For the most part, they still are silent.

Software 122

Software Technology Advertising Advertising 122

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. Truescope uses the “workspace” concept that’s become popular in software. While it’s important to note I didn’t test drive the software, Truescope looks to me like it performs as billed.

Tools 161

Tools Media Software Analysis 161

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. “Real-world” opportunities from day one.

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Internally, data can inform our PR strategy and make our branded content better and more engaging. Data privacy issues will only grow in importance in how we work as well as how we promote clients. Big tech’s reputation challenges. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things StoreKit, a startup that sells point of sale software to pubs, tapped into this familiarity with their version of the underground map.

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

AUGUST 3, 2021

If you have a single niche product – i.e., software for lawyers or marketers – it’s worth testing and seeing if it works well for you. Some of the other updates that are bundled under the rather undramatic title “Summer” include: An ability to “monitor multiple Facebook pages as a separate pool of data.”.

Software 85

Software Case Study Pitching Technology 85

Landis PR

MAY 31, 2022

Sean Dowdall, President – Finance and International Business Major. For example, when Microsoft makes a software update it’s news to some outlets. If a small tech start does a significant software update, it’s not necessarily news. Lock down your Facebook profile completely! Always think big! You never know.

Communications 52

Communications Software Interviews Journalism 52

Cision

OCTOBER 31, 2015

No matter which software or tools your brand uses, set up multiple keyword searches based on your company name, product names, words and phrases describing your services and misspellings of any of the above keyword examples. Employees must be able to communicate their findings externally and internally.

System 120

System Social Media Media Data 120

Maxim Behar

APRIL 14, 2024

In 2009, amidst the Facebook euphoria and the first serious market and economic crisis the world was experiencing, I started writing one rule every day that I thought would be useful on Facebook. It had a great effect; the whole world was on Facebook back then, and every post would attract thousands of comments "for" and "against."

Writing 59

Writing Social Media Meeting Facebook 59

ImPRessions - Crenshaw Communications

JUNE 7, 2017

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. Smaller companies can seize sudden PR opportunities. That translates into faster and better outcomes for the investment. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. New interns will have to learn everything from the confusing marketing lexicon to email marketing and ROI (that’s return on investment). The point is: You’ll learn a lot.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

Critical Mention

JANUARY 22, 2020

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I During his tenure there, Corente expanded its software-as-a-service-based networking solution to include multiple, large-scale distribution partnerships on top of its direct-to-user model, ultimately leading to an acquisition by Oracle. .

Television 80

Television Radio Analytics YouTube 80

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." I am also an Ambassador of the Chinese International PR Association (CIPRA), and we meet each other online every month. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan Hill hit reply when he received my letter a couple of weeks ago. It’s how we ended up catching up for a coffee in Newcastle this week.

Tools 69

Tools Insurance Insurance Handbook 69

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Cision

MAY 6, 2015

There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these. You often also see referral pages on websites (for Facebook referrals as an example), which allow conversions to be tracked by channel in a. Customer touchpoint sensing.

Engineering 120

Engineering How To Measurement Analytics 120

Maxim Behar

JANUARY 28, 2024

I wouldn't say that someone intentionally wants to mislead us, but the algorithms of different software sometimes take information that has been published over time, and it may not have been correct, or it doesn't take it from the right sources. Each country has its laws, there are international laws. To agree or disagree.

Radio 59

Radio Ethics How To Writing 59

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Facebook, Twitter and most other social networks offer a wealth of free analytics. This post is brought to you by Cision , a proud sponsor of PRSA. Nick Bell will be presenting a professional development session on Oct. Not sure where to distribute your message? Influencer Data.

Data 144

Data How To Storytelling Analytics 144

Cision

NOVEMBER 16, 2015

Jim Meyer, VP of lead generation software platform eTrigue says that campaigns with granular segmentation oftentimes perform as well as broader campaigns. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Reassess technology. Reduce your social footprint.

Measurement 120

Measurement Resources Technology Examples 120

PR 20/20

NOVEMBER 7, 2016

In April 2015 I launched an internal initiative at PR 20/20 named Project Copyscale designed to answer one seemingly straightforward question, can we automate content creation through artificial intelligence (AI)? I had spent the better part of three years theorizing and building software that would use AI to automate marketing strategy.

Industry 74

Industry Marketing Technology Software 74

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. Did you know 5B emojis are sent each day on Facebook Messenger? Brands are continuing to hone their internal social media processes as they continue to mature. We’re at 2,823 emojis and counting!

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Rethinking internal and external comms. The only thing youth and conservatives have in common is that both groups are leaving Facebook. Marketing be nimble.

Marketing 174

Marketing Employee Content Marketing Training 174

PR Fuel

JUNE 11, 2020

When you distribute a press release properly, you can expect much wider “pick up” by all kinds of media than you would get from Facebook or Instagram posts. You may not need to reach an international audience. Issue a press release about a reopening, a new chef, or your recent philanthropic efforts.

How To 98

How To Newspapers Analytics SEO 98

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

APRIL 7, 2020

Free PR tech tools for health care organizations Falcon.io , which is owned by Cision , said it’s helping by providing free tech tools to United Nations and government health care organizations (alongside a program by Facebook). The content you create internally remains a bedrock in establishing credibility.”

Technology 119

Technology System Tools Government 119