Deirdre Breakenridge

FEBRUARY 2, 2015

Some might chalk up their success to their early adoption of blogging and social media. You could take away each of their respective platforms (blog, Facebook Page, Twitter followers, etc.), It’s that thing you stand on to be heard, which in the digital realm could be a blog, Facebook Page, YouTube channel, or some other group.

YouTube 150

YouTube Groups LinkedIn Social Media 150

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Waxing UnLyrical

MAY 26, 2011

The use of social media at our university is evolving. There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. A few emails later, the University of Regina Social Media Users Group (URSMUG) was born.

Social Media 66

Social Media Media YouTube Meeting 66

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Media groups are looking for growth opportunities in regional markets as the demand for regional content is soaring. Think BIG about social platforms. In the Asia-Pacific region, social media is a powerful force and plays a vital role in consumers’ purchasing habits and decisions.

Mobile 156

Mobile Local Technology Trends 156

Waxing UnLyrical

FEBRUARY 7, 2012

A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. Because these were the days when we weren’t sure how Twitter was different than Facebook. Anyway …).

Social Media 73

Social Media Media Twitter Print 73

Stephen Waddington

FEBRUARY 12, 2021

to $557.3billion compared to 2019 – traditional media has had to look at how it can better monetise its offerings to recoup some of that lost revenue. One strategy – and following on from what Facebook started on social platforms – has been to introduce more pay-for-play opportunities, replacing editorial columns with promoted content.

Crisis Management 88

Crisis Management Print Ethics Local 88

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

AUGUST 8, 2018

Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. Also, when pitching print magazines, consider the necessary lead time. She facilitates the “Communication Nation” group on Facebook. Join the group here.

Pitching 136

Pitching Interviews Video Report 136

The Resolution Blog

OCTOBER 15, 2019

Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Key Takeaway?—?look Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Melissa Agnes

FEBRUARY 16, 2016

But, if you’re like most of the organizations I’ve worked with, you probably don’t have a complete and tiered list of each of your stakeholder groups, including each stakeholder’s contact information and their relationship “owners” within the organization. Candidates. Government organizations. Regulators.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model. Social media.

Media 103

Media How To Advertising Advertising 103

PR 20/20

JUNE 14, 2021

All of these data points were compiled by merging together multiple Excel spreadsheets, which we distributed as a hard-copy, raw-data packet to the collective group. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 81

Report Data SEO Analytics 81

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. So, what is the problem? There shouldn’t be one.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

Victorious PR

JANUARY 13, 2023

That’s not going to happen with an ad running on Facebook. You have print, television, radio, AND online. Although you can target specific groups of people with ads, it’s never fully effective. With PR, you can clearly choose the right media outlet to hone in on your exact target audience. And that means more reach!!

Real Estate 52

Real Estate Publicity Television Radio 52

Critical Mention

JANUARY 22, 2020

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I I often tell our employees that collectively, they are the smartest group of people I know, and I believe that wholeheartedly,” Yount said. Expanded content coverage across the globe. Record platform uptime. About Critical Mention.

Television 80

Television Radio Analytics YouTube 80

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I bring up this story not to discuss the long-studied decline of printed dailies but, rather, the latter part of the statement: “If it’s important, someone will send it to me.”

Newspapers 73

Newspapers Print Radio Local 73

ReimaginePR

AUGUST 15, 2016

Consider forming a focus group to find out what works and what doesn’t work. Don’t just roll out the new logo on the website and not have it on social media pages, too. Your social media pages and profiles: LinkedIn. Other social media platforms you’re on. Other social media platforms you’re on.

Employee 120

Employee Social Media Education Brand 120

5W PR

JANUARY 17, 2017

Mentions on Social Media–What are people saying about your brand? If not, it may be that your story isn’t reaching a wide enough group of people. To ensure your PR is reaching the maximum number of people, it’s important to take a look at one of the most important and accurate tools: media impressions.

Measurement 90

Measurement How To Television Analysis 90

Critical Mention

JUNE 24, 2017

Zignal Labs provides comprehensive media intelligence on audience reach, sentiment and issue-oriented share of voice, leveraging television along with data from print and online news outlets, and social platforms like Twitter, Facebook, Instagram and YouTube. To learn more, visit: www.zignallabs.com.

Television 60

Television Enterprise Media Analytics 60

Bianchi Biz Blog

JULY 25, 2022

We are a business-to-business fleet publication and part of the Bobit group. You can follow Lauren & Work Truck magazine on social media here: LinkedIn – Lauren Fletcher. I have been covering the truck fleet industry for the past 16 years. Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

5W PR

JANUARY 17, 2020

Mentions on Social Media –What are people saying about your brand? If not, it may be that your story isn’t reaching a wide enough group of people. To ensure your PR is reaching the maximum number of people, it’s important to take a look at one of the most important and accurate tools: media impressions.

Measurement 78

Measurement Publicity Television Analytics 78

Maxim Behar

JANUARY 3, 2021

25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc. It could be the first-ever book in the world first published on Social media and then printed. How hard or easy is it to establish and maintain a career in writing?

Local 52

Local Writing Social Media Interviews 52

PR 20/20

JUNE 14, 2021

All of these data points were compiled by merging together multiple Excel spreadsheets, which we distributed as a hard-copy, raw-data packet to the collective group. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 52

Report Data SEO Analytics 52

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news.

Leadership 59

Leadership Social Media Creativity Ethics 59

Karen Freberg

AUGUST 12, 2018

After a two-year journey that began at AEJMC 2016 in Minneapolis, my new solo social media textbook officially was available. This was the first time I was able to see my book in print, and I felt like it was my academic baby! I manage a social media professors group on Facebook, and we had our second meet up at AEJMC.

Meeting 50

Meeting Conference Social Media Community 50

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. Ad spending on social media has shot up from Rs.94

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

JULY 14, 2016

The media marketplace is ever-changing and it’s imperative for travel brands to stay current. I have some international clients who believe solely in print media wins and do not put enough value into online outlets and the role social media plays today in North America. Images via Pixabay: 1 , 2 , 3.

Travel 120

Travel Agriculture Tourism Internal 120

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Print and Digital Advertising. CLASS PREREQUISITES.

Training 45

Training LinkedIn Marketing Pinterest 45

Stephen Waddington

AUGUST 19, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The nineties and noughties were a period of huge shifts in media that continue to play out. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google and Twitter.

Web 60

Web Sports Mobile Government 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Looks like Facebook may be a winner here, as it recently snatched Snapchat’s most popular features like filters and stories.

Airlines 120

Airlines Exercises Fashion Print 120

Waxing UnLyrical

SEPTEMBER 4, 2013

What group did I belong to? I can find examples of each group in my own feed. But which group do you most fit into? As part of my ongoing effort to make KPIs out of relationship-building, each month I will print off my tweets from the last 4 weeks and evaluate : Which number is higher – followers or follows? A Finch-Pie.

Twitter 81

Twitter Communications Ethics SEO 81

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. CMO at The Steveology Group.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Conversations

JULY 4, 2016

However, my colleague Adrian Crookes at London College of Communications has taken groups of UK students to the PR Museum, and his thoughts feature in a post that looks at how artefacts are acquired. As well as a physical museum, there is a great website and the PR Museum Facebook site is a constant source of new information.

Resources 71

Resources Advertising Advertising Print 71