PRSay

OCTOBER 25, 2021

This reinforces the need for better representation in faculty, but also public relations practitioners who often serve as adjunct faculty at colleges across the country. At Temple, not only are DE&I in PR writing, news writing, and diversity and public relations classes required, they are also generating buzz.

Exercises 172

Exercises Education Case Study Nonprofit 172

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Do a deep dive into internal resources. . The best PR resources may be internal and just require a little digging to suss out.

Exercises 136

Exercises Comparison Internal International 136

PRSay

APRIL 11, 2018

I have a wide range of experience, from internal to corporate to digital communications. Thanks to the encouragement of my colleagues (especially my manager), I decided to pursue my Accreditation in Public Relations. I spent about a month assembling my presentation binder, writing talking points and rehearsing.

Exercises 113

Exercises Corporate Ethics Study 113

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement. Informative? How far was your reach?

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. I want to use my skills to guide clients through opportunities and the sometimes treacherous and intimidating media world, helping them get a fair trial in the court of public opinion. And there is a lot of writing in PR.

Journalism 120

Journalism Newspapers Writing Report 120

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. In marketing, media and public relations we work in an always on environment, often as an intermediary between stakeholders with very different expectations. That’s a good thing. Mental health is no longer a taboo.

Policies 60

Policies Exercises Resources Employee 60

Contently - Strategy

JANUARY 26, 2023

6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Create content.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Assuming you excel in the job, will the employer agree to put it in writing ahead of time?

Pinterest 120

Pinterest Case Study Internal International 120

Sword and the Script

AUGUST 14, 2018

1) A still skeptical public. based reporters said, “the public has lost trust in journalists.”. Comment : It’s a very difficult time to be a reporter, but I sense reporters might be harder on themselves than the general public. Where I had something to add, I inserted commentary denoted by italics. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. I focus on eight core habits the masterful public relations professional must embrace and include resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Presspage

MAY 6, 2017

In 2014, when nine infernos blazing in the San Diego region threatened California State University San Marcos (CSUSM), a school of 11,300 students, the rapid response skills of the Public Relations team were held to the fire. And we had to both act out and write down what we would do in our role.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Barokas

SEPTEMBER 22, 2017

Internal emails, client emails, newsletters, coordinating with reporters, maybe the occasional email from your mom. Between email and instant messaging, it’s easy to get distracted and write a quick reply, but this usually affects the tasks that actually need to get done. Ideas are shared, tasks completed, reports delivered.

Skype 60

Skype Exercises Energy Local 60

Prakkypedia

JULY 8, 2014

Don’t forget internal audiences – staff, volunteers and so on). Who’s authorised to speak to community groups and the wider public? As a Corporate Communications Manager, you could find yourself writing media releases, speeches, website content, newsletter content and more. And get your approvals in writing.

Corporate 107

Corporate Communications Guidelines Policies 107

The Hoffman Agency

JULY 16, 2020

By Amelia Bennett, Intern. I’d even love to write a book one day. Coming from a nutrition and exercise science family, I cannot say enough how VITAL it is to take care of your mind and body. An opportunity presented itself. PR spoke to me for numerous reasons. The first being, I love storytelling.

Storytelling 50

Storytelling Exercises Internal International 50

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. So they both got it! How do you get it and finally get there?

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Think about it for a moment: it’s really hard to create a publication around a product because you run out of interesting things to say very quickly. The Aesthetics of Text: Writing Readable Blog Posts. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PR in High Definition

JULY 22, 2019

It’s not dramatic to say the response from the media and the public since the first Pelosi video was published has been a mix of A) surprise, at how advanced the technology is, B) shock at how convincing the videos are, and C) fear and outrage at how deepfakes could be weaponised. Public relations professionals face a challenge too.

Media 74

Media Viral Video Newspapers 74

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. There’s a very smart exercise to be done when floating an idea internally. Take stabs at writing up the dream media results and crafting the headlines that would spell success. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Twitter is beginning to exercise these responsibilities. It is not hard – and should be required – for public officials and those with huge followings to verify the truth of what they post. If a public figure wants to make a claim, he or she is responsible for providing facts to back it up.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”.

Journalism 60

Journalism Storytelling Exercises Fashion 60

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. . I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find.

Brand 98

Brand Branding Policies System 98

Karen Freberg

DECEMBER 16, 2021

She writes books, produces research, consults, and much more. For example, I did not attend AEJMC for this very reason because for the last few years, instead of being evaluated on merit and the actual work, internal politics came into play. I did make sure to schedule time for exercise and hobbies outside of my work.

Handbook 52

Handbook Conference Community Social Media 52

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). The future of digital and social media in government comms.

Education 40

Education Measurement Government Interviews 40

PR Fuel

JULY 24, 2018

The real trick to small business public relations is to tell your business story just like well… a story. Determine the chronology of your business story before writing it. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak. Did your business start when you got laid off?

Pitching 40

Pitching Media Small Business Writing 40

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

MaccaPR

APRIL 12, 2016

Sure these folks can all write. Get It in Writing. Owner and Founder of Lola Red Public Relations, Minneapolis. “ SVP, Brand Marketing, Fleishman-Hillard – Minneapolis; former VP of the Consumer Marketing Practice at Weber Shandwick and VP & Director of Public Relations at OLSON. " They can put a great plan together.

Travel 48

Travel Exercises Corporate Internal 48

PR Conversations

OCTOBER 11, 2018

This 2,000-day odyssey has led to a perhaps different perspective that can help public relations professionals in the same boat I was to be a little bit happier in their lives, and ergo, a little bit better at their jobs. I don’t think public relations is any different from the majority of jobs or professions, really.

Communications 104

Communications Community Measurement Study 104

Practical Law Construction

DECEMBER 8, 2020

One of the advantages of waiting a couple of weeks before writing this blog is that I can read those posts and the thoughts of their esteemed authors, and overall my impression is that there is some disappointment among the international arbitration community that the Supreme Court has not gone far enough.

Construction 52

Construction Insurance Insurance Privacy 52

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. Stephen Covey and the seven Habits of Highly Effective People write about the emotional bank account.

Ethics 77

Ethics How To Training Employee 77

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

Landis PR

AUGUST 23, 2021

s work with iTradeNetwork connected us with Marina and her publications. Being that I oversee two supply chain publications, I think it’s no surprise that anything pertaining to COVID-19, supply chain disruptions and the supply chain itself are pretty hot topics. When I was little, I always wanted to write for People magazine.

Meeting 69

Meeting Media B2B Transportation 69

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

APRIL 7, 2011

Dear CEO, I know you’re happy at the recent, positive, publicity for your organization that your PR team has been generating. I’m not denying the value of good publicity; far from it. What amount of good publicity can buy you that? But isn’t that a great exercise in and of itself? It begins with a letter.

eBook 82

eBook Employee Exercises Community 82

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Ad Age gave ChatGPT this prompt: “Write a 30-second commercial that brings Jesus to the Super Bowl.

Ethics 98

Ethics Guidelines Fashion Transportation 98