ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. The post below was not written by a human being.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

PRSay

JUNE 28, 2018

When you wake up, grab a cup of coffee or a glass of water and write down at least 10 ideas that come into your head. Stephen Dupont, APR, is vice president of public relations and branded content for Pocket Hercules ( www.pockethercules.com ), a creative brand powerhouse based in Minneapolis. Join him on July 17 at 3 p.m.

Exercises 82

Exercises Creativity Radio Resources 82

Stephen Waddington

JUNE 9, 2017

A poll of my network for a recent speaking opportunity exposes some interesting attitudes to the public relations profession. The session explored how public relations is changing. Ahead of the event I polled my network to explore the attitude of practitioners to the different challenges that the public relations profession is facing.

Publicity 111

Publicity Survey Measurement Community 111

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. Curtis Sparrer is the co-founder and principal of Bospar PR.

Journalism 128

Journalism Public Affairs Ethics Technology 128

PRSay

OCTOBER 25, 2021

This reinforces the need for better representation in faculty, but also public relations practitioners who often serve as adjunct faculty at colleges across the country. At Temple, not only are DE&I in PR writing, news writing, and diversity and public relations classes required, they are also generating buzz.

Exercises 170

Exercises Education Case Study Nonprofit 170

ReimaginePR

APRIL 13, 2020

Don’t drive them all to write. A terrific training plan publication mightn’t function as the answer your entire teaching dilemmas, but it could surely aid in regards to remaining structured. After this, ask learners to write down as lots of stuff as feasible they’ve realized in the 1st site.

How To 136

How To Training Exercises Education 136

PR for Anyone

JUNE 12, 2020

A great exercise is to just sit down and lay this out. I repeatedly write about authenticity. Watch the video above and/or read the transcript below of this week’s Free Publicity Friday PR Tip. There are more tips on You Tube and if you want to learn more, try out the free publicity challenge at www.YourPRChallenge.com.

Exercises 130

Exercises Employee Corporate Internal 130

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

When it comes to generating ideas for public relations programs , where does inspiration come from? Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. Struggling to write creative content or come up with high-impact ideas for a new launch?

Creativity 174

Creativity Exercises Survey Writing 174

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. That was a challenge for me as a professor.

Social Media 150

Social Media Exercises Media Resources 150

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. It also provides opportunity for those just starting out in the business to flex their writing muscles. More media respect for the public relations industry.

SEO 200

SEO Pitching Agency Exercises 200

The Hoffman Agency

MARCH 4, 2024

We introduced him to our world through several short exercises over his week. How to do media monitoring, the different types of publications and how to write articles of more than one page on the same subject. You write a lot, both emails and press releases. This week, I’ve learned a lot!

Journalism 36

Journalism Television Exercises Education 36

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.”

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Most online publications have editorial guidelines.

B2B 136

B2B Guidelines Writing Pitching 136

PRSay

OCTOBER 6, 2022

At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. More than 20 years after I started my business, I decided to incorporate exercise into my life. Hilary JM Topper, MPA, is CEO of HJMT Public Relations Inc.

System 155

System Exercises Groups Training 155

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. That week, Dictionary.com, in a widely publicized move, dubbed “complicit” its word of the year. If it’s in writing, you have to be able to stand behind it. Write like a writer.

Pitching 136

Pitching Writing Journalism Guidelines 136

The Hoffman Agency

AUGUST 21, 2019

Account Coordinator – reads, writes and researches stuff she doesn’t understand.” – Alle Cacchione, sister of Account Coordinator Kiana Cacchione. It’s public relations … media releases, social media and publicity.” – Debby Collins, mother of Senior Account Executive Sarah Collins. Shannon Nelson with boyfriend, Zak Moses.

Storytelling 31

Storytelling Technology Publicity Exercises 31

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. Always create press releases in the form of an authentic news story rather than writing it like an ad. You can use both traditional offline PR methods as well as online marketing.

Strategy 88

Strategy Product Launch Brand Branding 88

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

PRSay

SEPTEMBER 10, 2020

But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation. Conduct a thorough “what if” exercise for controversies and determine how you’ll mitigate them. And if you don’t have one, then write one.

Ethics 133

Ethics Policies Guidelines Employee 133

Stephen Waddington

MAY 2, 2020

I won’t be learning Mandarin or writing a book during lockdown. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m writing on my blog more than ever. Amanda writes about recovery from the crisis. It plays tricks with the mind.

Transportation 84

Transportation Government Community Facebook 84

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Another way to plan for the coming year is to prioritize certain PR-driven initiatives or tactics and write the budget around those key elements. Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. Talk through these goals first.

Exercises 136

Exercises Comparison Internal International 136

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. Exercise control during the interview. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!

Media Training 282

Media Training Training Media Interviews 282

PRSay

APRIL 11, 2018

Thanks to the encouragement of my colleagues (especially my manager), I decided to pursue my Accreditation in Public Relations. I spent about a month assembling my presentation binder, writing talking points and rehearsing. For more information about the Accreditation in Public Relations process, visit www.praccreditation.org.

Exercises 110

Exercises Corporate Ethics Study 110

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement. Voice/Tone of Messaging: should it be formal?

Corporate 270

Corporate Brand Branding Guidelines 270

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can make any writing assignment more difficult than it needs to be. Read Your Work Aloud.

Writing 83

Writing Exercises Pitching Blogging 83

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. I want to use my skills to guide clients through opportunities and the sometimes treacherous and intimidating media world, helping them get a fair trial in the court of public opinion. And there is a lot of writing in PR.

Journalism 120

Journalism Newspapers Writing Report 120

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. Always create press releases in the form of an authentic news story rather than writing it like an ad. One of the best ways to get publicity for anything is to give away samples.

Strategy 133

Strategy Marketing Trade Shows Video 133

Stephen Waddington

MAY 19, 2019

In marketing, media and public relations we work in an always on environment, often as an intermediary between stakeholders with very different expectations. Two years ago, Sarah Hall and I investigated the issue of mental health in public relations for a #FuturePRoof report published by the PRCA. Mental health is no longer a taboo.

Policies 60

Policies Exercises Resources Employee 60

Doctor Spin

APRIL 4, 2023

A PR strategy is a principled guide helping your organisation to establish and maintain productive relations with key stakeholders , influencers , and publics. Deteriorating relationships with stakeholders, influencers, and publics will pile up and bring even the mightiest of powers down. Well, it doesn’t have to be short.

Strategy 52

Strategy How To Hotels Analysis 52

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Shift Communications

DECEMBER 9, 2014

One of the core tenets of effective public relations is building the right audience. As I write about marketing and PR, I’d hope that at least a portion of my audience’s biographies indicate that they’d be interested in marketing and PR. Do this exercise with your own data! Do you have the right audience? Looking good.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. As a business reporter, I find great enjoyment in learning new things.

Meeting 74

Meeting Report Automotive Media 74

Sword and the Script

AUGUST 14, 2018

1) A still skeptical public. based reporters said, “the public has lost trust in journalists.”. Comment : It’s a very difficult time to be a reporter, but I sense reporters might be harder on themselves than the general public. Where I had something to add, I inserted commentary denoted by italics. Most (59%) of U.S.-based

Survey 101

Survey Report Media B2B 101

Cision

APRIL 28, 2015

Rather than give you five content marketing “secrets” like write with passion or understand your audience (which aren’t really secrets at all, but are common sense ideas everyone should already follow), here are five ways you can improve the quality of your content marketing, regardless of what kind of content it is.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Bad Pitch Blog

AUGUST 27, 2009

Here are some quick links to help you with your pitching efforts -- they all focus on writing. It’s a great creative exercise to keep your writing chops honed and your brain thinking. 2) Acronym Finder Acronym Finder.com Acronyms are inside baseball and ultimately make your writing harder to read.

Writing 47

Writing Engineering Exercises Twitter 47