Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

MARCH 14, 2014

The other day I needed a bit of comic relief (we were gearing up for the #HopeProject launch and it was a bit frenetic, to say the least), so I posed this question on Facebook: “Complete: ‘You know you have a winner when the email subject line reads __.’ ’ “ I learned a great deal from this exercise.

Exercises 76

Exercises Writing Facebook LinkedIn 76

Solo PR Pro

JUNE 4, 2019

It may feel counterintuitive, but schedule time to recharge and exercise. Remember, one of the perks of Solo PR Pro membership is our members-only private Facebook group. Michelle has over 20 years' experience in communications management, writing, public relations, administration, and broadcasting. You likely already know this.

Exercises 61

Exercises Meeting Groups Community 61

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Image: AJ Cann via Flickr, CC 2.0.

Exercises 82

Exercises Small Business Resources Writing 82

Critical Mention

JUNE 19, 2019

Doing this exercise gives you an even better understanding of your existing customers’ perspectives, which allows you to refine your strategy for your target audience. For example, industry articles might be very successful on LinkedIn and Twitter, but not have as high of engagement on Facebook. Conduct a content audit.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Encourage people to talk about themselves.

Study 120

Study Writing Facebook Groups 120

PRSay

SEPTEMBER 18, 2019

Constitution: “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people to peaceably assemble, and to petition the government for a redress of grievances.”. Ohio to Hess v.

Ethics 140

Ethics YouTube Government Guidelines 140

Doctor Spin

APRIL 4, 2023

How to Write a 1-Page Strategy My inspiration for writing no-b t strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. Here’s how you can write a 1-page strategy that fits one page—using the mythical battle between David and Goliath as an analogy: 1. The 1-page strategy focuses on how to win.

Strategy 52

Strategy How To Hotels Analysis 52

Contently - Strategy

OCTOBER 9, 2019

Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

Marketing 82

Marketing How To B2B Exercises 82

PR Job Coach

FEBRUARY 24, 2012

In this case though, in addition to virtual groups on LinkedIn or Facebook for example, set up an in-person lunch or dinner group, whereby you get together with colleagues on a monthly basis to collaborate or discuss matters of interest. Sites like LinkedIn, Quora, Facebook, etc., The benefits can be many. Work your brain.

How To 141

How To Web Groups LinkedIn 141

PR Job Coach

SEPTEMBER 10, 2013

Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. If you decide to go the internship route while you job hunt, exercise caution in doing internships that do not help fulfill your career goals and strategy. Senate pay their interns.

Pinterest 120

Pinterest Case Study Internal International 120

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Prakkypedia

JULY 8, 2014

As a Corporate Communications Manager, you could find yourself writing media releases, speeches, website content, newsletter content and more. And get your approvals in writing. How do you express yourself on Facebook and Twitter? What’s the content approval process? Is there a crisis communications plan? It’s worth considering.

Corporate 107

Corporate Communications Guidelines Policies 107

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. It’s an exercise in futility. Twitter is beginning to exercise these responsibilities. The post Mark Zuckerberg, Wake Up!

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Waxing UnLyrical

MAY 16, 2014

Then I found Exercises for Writing Conversationally by Bethany Cramer , over on my friend Heather Whaling ‘s blog. So I decided to write about something else entirely. For release, for relief, for therapy, for exercise, for joy, for life. Twitter Facebook Google+ LinkedIn Why I Dance. Something I love to do.

Exercises 75

Exercises Writing Local LinkedIn 75

Karen Freberg

DECEMBER 18, 2019

What I am doing differently is 1) reducing the number of written posts to focus on quality AND multimedia integration (video) within the posts so they still get the writing experience and 2) increasing the video production to be shared directly on Twitter. One is the new Facebook Blueprint Digital Marketing Associate’s certification.

Social Media 52

Social Media Media Video Course 52

Waxing UnLyrical

MAY 13, 2013

And this is a fun and interesting exercise that could ultimately provide you with some very cool blog headlines. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging Tips from Around the Interwebz. Blogging Resources Shonali Burke Writing blogging tips' Where is Chuck Norris and other crucial social media questions.

Blogging 78

Blogging Exercises Survey Google 78

Waxing UnLyrical

APRIL 9, 2013

I know that you cannot buy Facebook shares with Zynga currency. I think that bloggers who exercise that level of discipline about their content are rare. Guest Posts Jim Dougherty Writing erin feldman Sarah and Sheldon' I know that no matter how we prefer our coffee it always makes us more productive. The Serious Ones.

Exercises 97

Exercises Twitter Writing LinkedIn 97

Sword and the Script

DECEMBER 24, 2016

Facebook knows how to finish the year with class. B2B PR Sense Blog: How to write press release headlines that people actually read. Through this exercise, I’ve found it revealing to understand what sort of content I shared on Twitter in 2016 earned engagement and what didn’t. O’Dwyer’s: Cision brings in CEO from Oracle.

Twitter 60

Twitter How To B2B Analytics 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Looks like Facebook may be a winner here, as it recently snatched Snapchat’s most popular features like filters and stories. There’s a very smart exercise to be done when floating an idea internally. Take stabs at writing up the dream media results and crafting the headlines that would spell success.

Airlines 120

Airlines Exercises Fashion Print 120

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Unfortunately, as proven by Facebook and Instagram recently, social media companies are opting to turn a blind eye.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

NOVEMBER 5, 2016

I figured there wouldn’t be much of a crowd (it was just past noon), I’d exercise my franchise, and know I’d done all I could to get my candidate in the door at 1600 Pennsylvania, NW. Now, I didn’t start out writing this to give you a hard time, but seeing that first-time voter awoke something in me.

Exercises 40

Exercises Banking Training LinkedIn 40

Cision

AUGUST 16, 2016

I could write a book on this topic. As a journalist, Twitter, Facebook and LinkedIn gave me extra ways to plug my stories and to encourage people to watch our newscasts. If I’m not sleeping or exercising, it’s glued to my hand. What are some of the biggest pitching mistakes brands make? Rapid Fire Round.

Television 120

Television Pitching Journalism Interviews 120

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. From how to approach Facebook Live to creating Snapchat ads for students and many more. Lots of books to choose from that focus on social media today.

Social Media 69

Social Media Media Resources Education 69

PR 20/20

NOVEMBER 28, 2022

Next up, if you’re blogging, asking similar questions about your blog traffic is a valuable exercise considering the impact it can have on site performance. It may be boring to write and read, but consistent answers make it easier to get familiar with the report and allows for quicker reviews. Blog Monitoring Questions.

Analytics 52

Analytics Google Case Study Data 52

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

MARCH 6, 2013

I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find. At the time of writing, they were more than halfway to their goal of 20,000 actions. Twitter Facebook Google+ LinkedIn Behind the Brands: Oxfam Holds Big F&B Accountable.

Brand 98

Brand Branding Policies System 98

Waxing UnLyrical

JANUARY 22, 2011

For me, this means making some form of exercise a regular part of my day, whatever shape that exercise takes, getting enough rest, and eating better food… which means I have to cook more, and cook regularly. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Exercises 40

Exercises Tourism Measurement Blogging 40

PR 20/20

APRIL 23, 2019

Next up, if you’re blogging, asking similar questions of your blog traffic is a valuable exercise considering the impact it can have on site performance. It may be boring to write and read, but consistent answers make it easier to get familiar with the report and allows for quicker reviews. Blog Monitoring Questions.

Analytics 102

Analytics Google Case Study Data 102

Waxing UnLyrical

JANUARY 8, 2011

Ouch, it almost hurts to write that word, “decades.&# Comment as pts moderator Jillfoster Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Lemme tell ya, when you haven’t been in organized dance for a while, your body does not remember it well. “What?

Facebook 79

Facebook Twitter Writing Measurement 79

Waxing UnLyrical

NOVEMBER 10, 2010

It’s a great way to exercise your writing muscles. So much of what we do revolves around good, if not great, writing. Blogging is a great way to improve your writing. Comment as pts moderator Jen Marsik Friess Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

JULY 17, 2013

Combine that with true social media outlets such as Twitter, Facebook and WordPress blogs with comments enabled and what have you got? At the same time, this is all an exercise in destroying the static. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Tweeting after death.

Social Media 78

Social Media How To Media Twitter 78

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Questions like, “Do I enjoy writing for Journalistics?”

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). Now consider this exercise in the real-time social media scenario. Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it.

Employee 40

Employee Measurement Social Media Product Launch 40

MaccaPR

FEBRUARY 2, 2017

Our staff is thrilled: Reporters like to write for a shiny, glossy package that lets you create a cover story in a different way. With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Then I check my Twitter feed for news via my iPad and my Facebook feed for what’s trending.

Print 48

Print Newspapers Interviews Journalism 48