Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. The pitches I’ve received are all highly automated.

Software 140

Software Pitching Analysis Community 140

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. For example, if you are a football blogger, you shouldn’t be linking to a cooking site. For example, you might find a link farm shoe-horning unrelated links towards the bottom of a post. News links are a great example of high authority and high relevance.

How To 62

How To Google SEO Pitching 62

The Proactive Report

OCTOBER 30, 2023

Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Use subheads and bullet points.

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. Research, research research.

Agency 170

Agency Media Software Pitching 170

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 127

Trends Pitching Twitter Nonprofit 127

Buzzstream

JANUARY 24, 2024

is an example of an article link insertion target. An example of this type of post is our SEO extensions post. An example of a resource list would be this list of exercise resources for seniors. For example, BuzzStream created a 6,000-word “complete guide” to HARO outreach. This post you are reading (right now!)

SEO 62

SEO How To Resources Pitching 62

Wadds Inc.

MARCH 8, 2023

The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. Task 4 – Generating a pitch We also used OpenAI to generate a pitch for the press release for pitching journalists. Using tools in real life examples also highlights issues.

Tools 98

Tools Writing Pitching Web 98

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. We ran a study on using AI for pitches , and the results were very surprising.)

Pitching 62

Pitching Mobile Examples Study 62

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. In the previous post we proved this hypothesis true: Trustworthy content is linked to more on the web. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Why will they care – will our pitch help them to save money?

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. For example, here’s a post I did for Ahrefs in 2021 that featured a link to Siege Media (where I worked at the time) in the author byline area. I’ve cited it as a useful link building strategy as well.

Blogging 62

Blogging Google SEO Writing 62

Bad Pitch Blog

AUGUST 4, 2016

In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry. There’s nothing the media dislikes more than vapor (a non-story), so don’t pitch it. For example, it did for the whole of Seinfeld. The wrong name.

Pitching 40

Pitching Automotive Software Web 40

Bad Pitch Blog

AUGUST 4, 2016

In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry. There’s nothing the media dislikes more than vapor (a non-story), so don’t pitch it. For example, it did for the whole of Seinfeld. The wrong name.

Pitching 40

Pitching Automotive Software Web 40

Communications Conversations

JANUARY 26, 2015

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” What it means for PR: Again, no big surprise here that HuffPo, Mashable and Buzzfeed are among the more shared media properties on the social web. No big epiphany, right?

Pitching 60

Pitching How To Trends Video 60

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” It can help in all the ways PR helps sales: through validation, brand building and product or service PR, as examples. PR is increasingly becoming part of the mix that supports an ABM approach. Here are some ways. Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 85

Software Media Relations Media Pitching 85

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. The metaverse, Web 3.0,

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. While your PR team is targeting tech outlets such as Wired and Recode with the same story, they’re also pitching Elle Décor and Real Simple, emphasizing how the fridge makes a décor statement while making home life easier altogether.

Marketing 170

Marketing Measurement Trends B2B 170

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. You can find templates for creating press releases on the web. For example, if you offer SEO services, you may want to team up with a web design firm. You have to find the approach that’s best for your particular project.

Strategy 88

Strategy Product Launch Brand Branding 88

PRSay

FEBRUARY 4, 2019

For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com” Rather than try to convince him of how inconsequential it was, I decided to focus my pitching efforts on that outlet. Get more media pitching knowledge from Michael Smart here.

Measurement 110

Measurement How To Strategy Pitching 110

Cision

OCTOBER 6, 2016

By implementing the PESO model, and expanding your focus to include creating content on web properties you control, you are able to build in measurement (and thus, tracking your results) into everything you do—including media relations. During the next few months (assuming Cision will have me back! The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. For example, let’s choose a post I worked on for Homebuyer.com: The Most Affordable Cities to Buy a House. For example, try a reverse image search for one of the images from Homebuyer.com’s post.

Digital PR 62

Digital PR How To Media Google 62

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. You can find templates for creating press releases on the web. For example, if you offer SEO services, you may want to team up with a web design firm. Conclusion. You have to find the approach that’s best for your particular project.

Strategy 133

Strategy Marketing Trade Shows Video 133

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. For example, you can sort results by the level of engagement or reach. What I saw was quite impressive. It’s the basis for this PR tech briefing.

Software 117

Software Tools Publicity System 117

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 159

Software Tools Print Technology 159

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch. Now… how do you make the media care?

Pitching 47

Pitching Construction LinkedIn Engineering 47

Shift Communications

FEBRUARY 20, 2019

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

They’re useful for story pitching, new product research, and new perspectives from industry leaders. In addition to information on over 100,000 companies from Alibaba to Xiaomi, the site cross-references data to help craft expert commentary, industry reports, interview prep and new business pitches. The Next Web.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. How the web has changed the dynamics of influence.

Pitching 60

Pitching eBook Advertising Advertising 60

Buzzstream

APRIL 25, 2024

For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions. When prompted to Choose a Prospect Source, choose “Search the Web.” For example, I received this alert from Talkwalker that a site called Digital Hill mentioned us.

Brand 62

Brand Branding How To SEO 62

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 3) Top challenges facing reporters. 4) Emphasis on professional journalism.

Survey 103

Survey Report Media B2B 103

Shift Communications

NOVEMBER 10, 2016

For example, tweets and social posts of media coverage and reporter RTs/tags must be reviewed and posted in a timely manner. Each of these groups is comprised of distinctly different publications, thus they must be approached with different storylines and pitches. Do some outlets have a larger impact on downloads vs. web traffic?

Healthcare 144

Healthcare How To Analytics Mobile 144

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. You can see the GPT here.

System 62

System Google Policies Guidelines 62

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 60

Social Media Pitching Media LinkedIn 60

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. 4) Pitch your content for a roundup. On and on the lists go….

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. My opinion: The tools are pitched as a faster, easier way to identify and manage influencers. But, I find that hard to believe. Think about it.

Tools 111

Tools Twitter Local Pitching 111