PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza. . #3 – publicity is what we call “earned media.” This is the power of media.

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Advertising Advertising Publicity YouTube 130

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. For example, who are the people being helped by your nonprofit’s programs, and what are their stories? If so, how?

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Storytelling Media Nonprofit Government 163

PRSay

MARCH 18, 2020

For example, a producer recently told us that they’re specifically looking for medical stories unrelated to the virus this week, and we’ve found that strong, timely pieces with a news hook can still find a home. The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.”

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Resources Pitching Television Radio 214

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. For example, you can choose to create lists that separate contacts by geographical location, industry type, level of importance, etc.

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Media Radio Local Tools 104

The Stalwart Blog

JANUARY 19, 2020

Here you are, the perennial winning Head Men’s Basketball Coach from the University of North Carolina, Roy Williams, and you go on a local radio show to say that you possess one of the least gifted teams in your career. It’s a perfect example of how a CEO can really make matters worse by being stupid.

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Crisis Radio Local Employee 97

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August.

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Pitching Media Insurance Insurance 130

Critical Mention

NOVEMBER 22, 2019

Earned Media Examples. A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. Radio hosts positively talk about your organization on air. Monitor your radio coverage and share your positive mentions with your audience. .

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Radio Media Newspapers Sports 104

Maxim Behar

JUNE 21, 2023

As an example, I can share how we all eat pizza and pasta as a way of associating ourselves with Italy, and many people have never been there. If you ask a local taxi driver, "What are you having for dinner?" There are many pictures of mine of course, I have taken many as I have been working for Seychelles for 20 years now.

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Radio Course Government Tourism 52

Buzzstream

SEPTEMBER 23, 2024

For example, guest blogging used to involve finding websites in your niche and sharing knowledge to position yourself as a thought leader. This is just one example of the exploitation that has led Google to say things like they don’t value links as highly, which I’ll get into next.

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Digital PR Google SEO Pitching 62

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth.

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Small Business Community Local Social Media 102

PR in High Definition

DECEMBER 1, 2022

You pop into the local off licence for a paper. As you’re browsing, the song playing on the radio drifts into your consciousness. Fighting the urge to look behind you, you arrive at your local station. That email your Mum sent you about which dates you’re coming home has spooked you. You’re playing tricks on yourself.

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Pitching Local Radio Interviews 62

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Cision

AUGUST 5, 2016

To get a glimpse, check out these examples: Audiences. For example, a sports equipment store might consider monitoring their audience by sports teams. Louis Cardinals fans, one might consider launching an event that offers the fans’ preferred beer or partnering with a local radio station during promotional events.

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Brand Branding Sports Radio 120

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

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Media Nonprofit Pitching Analytics 98

Cision

JANUARY 13, 2017

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. Lead by example! Is this population currently not being catered to in PR?

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Local Radio Community Tools 120

Stephen Waddington

JUNE 9, 2020

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. For example, print has fallen off the cliff on which it was already teetering precariously. The story is linear – an idea to raise some money from friends and family grew in ambition to include the local community.

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Radio Skype Print Local 89

Communications Conversations

JANUARY 20, 2022

Social and digital teams are spread thin and other channels (for now) are taking priority (Insta, LinkedIn and blogs, for example). Think about radio talk shows. Locally, I’m a loyal listener of the Power Trip Morning Show. I see 3 big reasons: 1 – Resources. 2 – Audio isn’t as searchable as blog content.

Brand 113

Brand Branding Twitter LinkedIn 113

Cision

APRIL 10, 2017

Is it local, budget friendly travel? Be sure to offer a news hook, and explain why a magazine for example, needs to cover something now. Blogs and online media may have a couple of weeks of a lead time, and sometimes pitches for a radio program can be last-minute. Does he or she focus on family travel? Avoid Being Overbearing.

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Travel Pitching How To Radio 174

Beyond PR

JUNE 30, 2016

The university radio or TV station. Broadcast: Increased Collaboration Between Campus and Local Media. Broadcast media also is branching out more online, so the websites associated with the college-hosted radio and TV stations show the same volume of content that might be prepared for on-air dissemination. The college newspaper.

Radio 69

Radio Newspapers Print Media 69

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

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Social Media Marketing Media B2B 149

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig. You can’t blast out a link to your latest ebook.

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Blogging Comparison eBook Case Study 183

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Download This Show. Mumbrella.

Media 76

Media Journalism Radio Print 76

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t.

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Film Local Leadership Radio 136

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Doctor Spin

DECEMBER 22, 2023

The chicken incident became a legendary moment in rock history and an early example of how controversy and shock value can be used effectively in public relations to build a celebrity’s image. However, contrary to popular belief, there’s no concrete evidence that this incident received national TV coverage or front-page newspaper attention.

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Wikipedia Reddit Local eBook 52

Stephen Waddington

MAY 19, 2020

It’s a good example of a data source and in this instance it serves insights directly. Radio, television and streaming are also holding up or growing. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs. Sneeze guards top the list.

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Crisis Government Energy Community 151

PR Fuel

DECEMBER 29, 2020

For example, you could get a $5 or $10 press release written up on Fiverr.com. Nowadays, you can distribute it to industry bloggers, news sites, trade magazines, local news contacts, radio stations, and social media sites. You don’t want to send the same version to an industry blogger, a journalist, and a radio station.

Radio 66

Radio Local Writing Newspapers 66

5W PR

APRIL 9, 2019

A business that gets involved in its local community achieves multiple objectives. Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Make a Community Impact.

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Consumer How To Advertising Advertising 60

Cision

MAY 16, 2017

Consider an airport that tracks luggage through an attached RFID chip, for example. These numbers may not be everything marketers are hoping for, but consider this: It took the telephone 45 years to penetrate half the homes in America; radio, less than 20; color TV, 15; computers, 10; cellphones, eight; and the internet, a mere six years.

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Hotels Mobile Travel Technology 198

PRSay

MAY 23, 2018

Explain this to your client and show examples of past work to support your point. Some podcast audiences are even larger than local broadcast markets. Even better, audiences are typically more targeted and engaged than in television and radio markets. Embrace the niche appeal of podcasts. Don’t overlook blogs.

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Media Relations Publicity Media Blogging 136

PR Fuel

JANUARY 24, 2022

For example, if your audience comprises college students, use a persona that speaks directly to them. You may use media outlets like radio or TV for your campaign. If you run a small business, local media can help you reach your target audience. You also need to set a realistic, time-based goal. Research Your Audience.

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Creativity Data Measurement Product Launch 111

Cision

JULY 11, 2017

Maybe you work closely with a local TV station and need to consider broadcast monitoring. Both of these examples would require many more qualifying phrases surrounding them, as these two keywords are far too broad on their own. Account for these dual instances in your planning (discussed further under Step 2 below).

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How To Media Software Agriculture 265

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring.

Journalism 120

Journalism Social Media Media Study 120

Beyond PR

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Look at magazine covers for great hook examples. Make your business newsworthy. Last is the “hook.”

Social Media 78

Social Media Media Local Pitching 78

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. 3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. for drive time morning radio. 7) A Company Steeped in History.

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Publicity Radio Crisis Crisis Communications 86

Bianchi Biz Blog

JANUARY 24, 2022

LiDAR is a perfect example. For example, I had the opportunity to tell the story of Kelly Suntrup Stumpe, aka The Car Mom. I started in commercial radio in Omaha, Nebraska, in 2006 at the mighty KEZO, which meant I played a lot of fantastic rock records between the hourly weather and traffic reports!

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Meeting Automotive Media Technology 77

Shift Communications

JANUARY 3, 2017

To illustrate the importance of asking why, let me provide a recent client example regarding a tier one media hit. Their content is often featured on NPR and their local radio affiliates. We recently secured a tier one hit on Marketplace Tech by American Public Media.

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Media Training Technology Consumer 104