PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. How much flexibility do you give local teams? If you are interested have a look here.

Local 94

Local Internal International Crisis 94

Wadds Inc.

MAY 14, 2024

The questions cover topics such as building resilience as a cultural outcome, recognising the importance of internal culture and behaviour, ensuring relationship continuity and prioritising the human imperative in crisis preparedness. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week.

Corporate 52

Corporate Communications Crisis Reputation 52

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Of course, there is nuance here depending on the type of business being pitched, the sexiness of the technology, venture capital versus private equity, the notoriety of the founders, and other factors. revenue growth year-over-year, client growth or new clients, new international offices, etc.). Go vertical the day of the announcement.

How To 149

How To B2B Pitching Storytelling 149

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. But technology does facilitate communication and branding.

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. It’s the only way to stay ahead.

Hotels 198

Hotels Mobile Travel Automotive 198

Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. As speakers and panels were confirmed, we distributed press releases to national, international and trade media. Secure a specific number of registrations and attendees?

Local 98

Local Newspapers Sports Video 98

NewsWhip

OCTOBER 23, 2020

David Soutoul, who is responsible for leading data and innovation projects across their regional hub in Asia , partnered with us to solve several communication challenges for a very large technology client who is transforming digital entertainment across SE Asia. . Can you share examples?

Local 78

Local Analysis Measurement Data 78

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Stephen Waddington

FEBRUARY 21, 2022

Case studies include examples of how PR has been used to fight misinformation, unite remotely working colleagues, support the vaccine rollout, and support businesses adapt to a new economic environment. It was initially devised as a local initiative, creating face-to-face meetings between CHD Living residents and volunteers.

Publicity 131

Publicity Case Study Local Public Affairs 131

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. Case Studies Technology and Crisis Communications'

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

5W PR

JUNE 23, 2022

The property technology industry has been growing and evolving which means that companies trying to generate positive media coverage for their brands in the industry are facing an increasingly difficult task. Media Coverage. Simplicity. PR Strategy for PropTech Companies.

Publicity 88

Publicity Reputation Technology Industry 88

Shift Communications

FEBRUARY 8, 2022

By Stephanie Chan, Account Director, Technology. Roll out internally, first — before going external, make sure all employees are aware of the position and any actions the organization has decided to take. Create an open door for employee feedback internally so if there is any opposition it can be addressed directly.

Employee 78

Employee Leadership Consumer Internal 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. There is no order of merit, these predictions are listed by the order in which they were received.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stuart Bruce

JUNE 5, 2014

This is a victory for common sense and the CJEU ruling is another great example of why the UK is better off in Europe than out. This ruling serves the interests of business, technology and millions of Internet users and ensures protection from being accused of copyright infringement.

Newspapers 128

Newspapers Agency Government Local 128

ImPRessions - Crenshaw Communications

APRIL 11, 2017

A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. A TV station had requested an interview with one particular family being helped locally. When the story direction is questionable. . When the timing is off.

Interviews 160

Interviews Media Local Privacy 160

NewsWhip

MAY 25, 2021

Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will bolster M Live’s strategy. . Aynat: In 2017, M Live was still a fairly new addition to Marriott International.

Travel 109

Travel Data Industry Hotels 109

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. For example, if your press release lands on MarketWatch or Yahoo Finance, that tends to get visibility, especially if your company is publicly traded. PR tech news mentions. iSentia adds a new CTO.

Software 121

Software Case Study Advertising Advertising 121

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. Are You Finding Fake Media Sickening?

How To 279

How To Media Pitching Creativity 279

Cision

NOVEMBER 16, 2015

You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly Clarkson’s “Since U Been Gone,” Jesse J’s “Bang Bang,” Katy Perry’s “Roar,” or Taylor Swift’s “Bad Blood,” just to give a few examples. Reassess technology.

Measurement 120

Measurement Resources Technology Examples 120

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. We believe strongly in low-cost piloting of certain ventures before committing large chunks of budget, for example. Build in checkpoints. Eliminate risk where you can.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. PE Firm Buys 3 PR Tech Vendors.

Reputation 86

Reputation Technology Tools Data 86

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 6) Technology that will change reporting.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. Another approach is to invite local leaders from government and associations like the local chamber or technology association. Try partnering with non-competitive businesses in your local area to share resources.

Resources 78

Resources Creativity Publicity Local 78

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 87

Industry Media Technology Employee 87

Shift Communications

MARCH 30, 2015

For example, Children’s Hospital of Philadelphia or Johns Hopkins are very well-known globally as caregiver brands. Hospitals also look for recognition at the local level. Hospitals want and need people to be searching for them locally, within reasonable driving distance. Vice President, Marketing Technology.

Healthcare 60

Healthcare Analytics Google Local 60

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign. We do it through storytelling.

Storytelling 60

Storytelling Local Community Case Study 60

PR Fuel

JUNE 11, 2020

For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! You may not need to reach an international audience. Groundbreaking discoveries, significant business deals, and political events are some examples of stories that may appeal to a country-wide audience.

How To 98

How To Newspapers Analytics SEO 98

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I look forward to the PRSA International Conference every year for so many reasons. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. A fintech darling, SoFi has grown rapidly, exceeding $4 billion in student loan and mortgage refinancing and building a reputation among millennials by hosting local-market social events for customers across the country.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Flack's Revenge

DECEMBER 10, 2015

There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. Founder Amanda Gutterman set the stage by discussing her experiences as an unpaid intern at Condé Nast, and work at the Huffington Post. This app offers a breakthrough in local news delivery. Dan shared examples.

Journalism 120

Journalism Local Data Mobile 120

Scott Public Relations

APRIL 2, 2020

When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

PR in High Definition

NOVEMBER 29, 2021

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts. We can certainly learn from different regions, but we shouldn’t just take from them.

Film 62

Film Travel Television Local 62

The Awards Blog

AUGUST 30, 2019

Example of a Weak Opening. Example of a Strong Opening. In the weak example, all the company said was that the entry was great because the guys gave up their vacation to get a solution delivered on time, which really does not say anything about the passion or inspiration of the project. International Business Awards (Stevies).

Writing 52

Writing How To Local Examples 52

Katie Paine's Measurement Blog

MAY 25, 2023

If you need local press, however, your choices are more limited. For example, if you are selling spectrometers, you don’t want to be sending releases to The Measurement Advisor. 8 I need to know what local dailies and other traditional print media outlets are saying about us. 15 I need international monitoring and measurement.

Measurement 52

Measurement Communications Survey System 52

Buzzstream

MAY 16, 2024

Here’s an example of a guest posting site directory that was pitched to me via LinkedIn: If you look at many of these sites on lists, you’ll see that Google’s Helpful Content Update has decimated most of their traffic. For example, here is a guest blogging placement I did years ago for Page One Power. I mentioned this in Step 1.

Blogging 62

Blogging Google SEO Writing 62

PR 20/20

MARCH 15, 2021

The survey mentioned above dove deeper into what types of technologies those 60% of marketers plan to invest in. Because let’s face it—a new technology investment is only as good as the work you put into it during the onboarding stage. Granting your team access is likely the first step in setting up any new technology.

How To 97

How To Knowledge Base Survey Technology 97

PR 20/20

MARCH 26, 2020

With these principles as our north star, here are some of the areas in which our team is re-evaluating marketing strategy in the coming days and weeks — along with some examples we admire. Glossier, for example. We particularly loved this example from our own Cleveland Indians: Source: Instagram. Source: Instagram.

Crisis 92

Crisis Marketing Healthcare Resources 92