5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Storytelling that resonates Crafting brand stories that resonate with the values and aspirations of target audiences is essential.

Strategy 78

Strategy Brand Branding How To 78

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. Internal comms can use this to help employees understand the role they can play in achieving the brand’s vision.

Reputation 195

Reputation Automotive Brand Branding 195

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . But how to measure outcomes?

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

While a number of trades — such as Adweek and WWD, for example — have also implemented paywalls for some or all content, the majority don’t require a commitment. Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance.

B2B 319

B2B Company SMB Automotive 319

Ishmael's Corner

APRIL 12, 2015

Taking a page from the visual storytelling playbook, TSA’s Instagram account highlights the dangerous and even crazy stuff that people try to get through airport security. This loaded firearm was discovered in a carry-on handbag at the Milwaukee General Mitchell International Airport (MKE).

Storytelling 60

Storytelling Instagram Transportation Travel 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Remote PR Jobs

SEPTEMBER 25, 2023

While most people agree that it’s a good idea to use details to make your point in a meeting, not everyone is a good storyteller. Here are seven storytelling tips from speechwriters that will help you get your point across. For example, “Emily, I know your top priority is increasing our international sales this year.”

Reddit 100

Reddit Storytelling Meeting Case Study 100

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. For example, it is important to distinguish between “outputs” like the volume of media coverage and “outcomes” such as measurable website traffic increases.

Agency 195

Agency Strategy Communications How To 195

PRSay

FEBRUARY 16, 2024

In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. For example, service members deployed on ships or in submarines often go weeks or months without internet connections or access to online resources.

Public Affairs 86

Public Affairs Communications Radio Television 86

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

For example, we’ve all had to redo an online shopping order after being interrupted mid-purchase. This allows brands to tailor their internal IT infrastructure to suit their own needs instead of relying on a one-size-fits-all solution that may not deliver the best results or given them the flexibility they are looking for.

Trends 182

Trends Privacy Technology Data 182

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. .” Groucho Marx.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Marketwired

MARCH 1, 2016

At a recent PRSA International Conference, which was well-attended by Marketwired’s target audience – PR, marketing and communication pros – we wanted to raise awareness, pique interest and drive traffic to our booth. In fact, a few participated on a panel discussion we hosted on visual storytelling.

Pitching 153

Pitching Media Conference Storytelling 153

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In How are they consumed and by who? Synthesize the complex.

Conference 112

Conference Communications Storytelling Social Media 112

Landis PR

SEPTEMBER 21, 2023

It is the strategy of the organization, the policies (both internal and external) and the execution. It’s not hard to find recent examples of how ignoring values in business can lead to collapsing communities. As PR professionals, we guide our clients to support their mission through storytelling.

Company 64

Company Employee Community Healthcare 64

PR in High Definition

APRIL 27, 2023

For example, HR may want to showcase a successful LGBTQ+ employee community programme, which could lead to more unusual perspectives and storytelling. Part of measurement must drive back to employee sentiment, because if there’s a shift, it may mean putting the brakes on your employee advocacy programme to fix things internally.

Employee 62

Employee Communications Reputation Measurement 62

ImPRessions - Crenshaw Communications

JUNE 20, 2018

If you want to be in the consideration set, it pays to get an early start and lay plans that position your business as a strong contender for acquisition in a rapidly consolidating category, for example. A crack PR agency or internal team can help by developing a strategy to navigate industry changes and gain competitive advantage.

Education 178

Education B2B Employee Crisis 178

PR in High Definition

APRIL 25, 2022

As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. Not just with audiences, but with your internal comms too. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Landis PR

JULY 25, 2022

Some recent examples of publicity campaigns we’ve successfully managed on behalf of our clients and their partners include: Business partnerships , like the recent opening of the Bay Area’s beloved Everett & Jones Barbecue restaurant opening at (client) Graton Resort and Casino in Sonoma County. Photo courtesy of Pexels.

Pitching 98

Pitching Agency Print Storytelling 98

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”.

Employee 147

Employee Print Writing Survey 147

Ishmael's Corner

SEPTEMBER 21, 2014

We also believe that the same storytelling techniques that work in your personal life work in business communications. For example, it’s easy for clients undervalue how their decisions and actions impact their PR agency’s performance. The point comes to life in the following internal survey. It’s the first step toward trust.

Agency 108

Agency Storytelling Survey Social Media 108

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things In this example, Facebook spoke to businesses by helping them talk to their customers. Key Takeaway?—?look Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Solo PR Pro

MARCH 1, 2022

It can be challenging, for example, to draw a story out of a designated subject matter expert who defaults to staying “on message.”. I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. Be curious. I was a curious kid who loved writing things down.

Interviews 99

Interviews Writing Internal International 99

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Internally, data can inform our PR strategy and make our branded content better and more engaging. Data privacy issues will only grow in importance in how we work as well as how we promote clients. Big tech’s reputation challenges.

Trends 157

Trends Privacy Data Reputation 157

wiredPRworks

APRIL 20, 2022

Storytelling success stories. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Waxing UnLyrical

JUNE 18, 2014

Storytelling can be found in everything. As a person watches the storytelling of tons of nonprofits and individuals on a daily basis, I think it’s safe to say that the majority of their stories also fall in line with Christopher Booker’s notion. Fundraising Guest Posts Nonprofit crowd funding fundraising storylines storytelling'

Nonprofit 78

Nonprofit Storytelling eBook Film 78

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Graphic designer / visual storyteller. What are our plans to augment the team through more advanced internal training or staff changes? Data analyst.

Marketing 52

Marketing Technology Internal International 52

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. You might discover in your technology and process audit, for example, that you’re still paying too much money for an old tool no one uses anymore, and you can reallocate that budget to something more useful for your team.

Media 80

Media Storytelling System Technology 80

Cision

APRIL 6, 2016

This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Critical Mention

JUNE 24, 2018

For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. My workday extends far beyond a 9-5. I also work internationally.

Storytelling 106

Storytelling Technology Course Privacy 106

PRSay

NOVEMBER 7, 2019

Learn everything you can about what they’re doing internally and externally. For example, reading the newspaper or seeing news on TV today, I can tell when someone has good knowledge of what they’re trying to convey. Perdue, through speaking engagements, media stories and storytelling on his website, www.b17chief.com.

Public Affairs 149

Public Affairs Publicity Newspapers Storytelling 149

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. For example, ask a question to prompt discussion around the article. Circulate internally. Always remember your internal audience because they are the most likely to be impacted by the coverage and to share big hits to their network.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. One company is an isolated example; more than one means there’s a trend, and a potentially bigger story. But does a startup business always need to hire a PR agency? The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

Take a look at these examples for some interesting takeaways that can help make your execs shine at their next industry gathering or press event. His point – I think – was that volunteers told him that watching the international arms dealer crime thriller had helped them relax from the stresses of their daily activities.

Publicity 120

Publicity Film Healthcare Storytelling 120

Communications Conversations

MAY 11, 2017

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. We’re always talking about ways to make your content work harder for you–perfect example right here. These are the storytellers of 2017. These two are, in fact, Walmart spokespeople.

Social Media 68

Social Media Trends Radio Media 68