wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. What We Talked About on Growing Social New. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”.

Employee 148

Employee Print Writing Survey 148

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. For example, ask a question to prompt discussion around the article. Circulate internally. Always remember your internal audience because they are the most likely to be impacted by the coverage and to share big hits to their network.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

OCTOBER 29, 2019

6 episode, for example: The show included host Phoebe Waller-Bridge — hot on the heels of her Emmy wins for “Fleabag” in September — and musical guest Taylor Swift , who released her new album “Lover” in August. who trusts your team of talented creatives to do their jobs and achieve results. Take the Oct.

Television 111

Television Writing Storytelling Video 111

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

Communications Conversations

MAY 11, 2017

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. We’re always talking about ways to make your content work harder for you–perfect example right here. These are the storytellers of 2017. These two are, in fact, Walmart spokespeople.

Social Media 68

Social Media Trends Radio Media 68

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind. One PR tool you can’t live without is…(TMB) Zoomph.

Employee 88

Employee Internal International Training 88

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Is machine learning going to take over the PR workflow? Definitely not.

Technology 120

Technology Analysis Data Tools 120

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. For example, Patagonia takes action to protect public lands and fund environmental groups. Change management.

Marketing 52

Marketing Storytelling Technology Community 52

Mindful Marketing

MARCH 12, 2021

A few months before COVID closed the curtain on live performances, my wife and I had the privilege of visiting Philadelphia and seeing one of the best examples of diverse casting: Hamilton. According to research by UCLA’s Center for Scholars & Storytellers, that characterization is not the case.

Film 74

Film Television Examples Analysis 74

Communications Conversations

JUNE 28, 2018

The University of Kansas athletic department, for example. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR.

Sports 113

Sports Travel Television Agency 113

PR Conversations

AUGUST 17, 2016

Kevin, we both have an interest in psychology in relation to public relations and communications, and how research in areas of psychology, sociology, anthropology, and biopsychosocial science for example, offer ways of addressing many of the challenges facing organisations and wider society. As you say there are many possible explanations.

Publicity 46

Publicity Storytelling Study Journalism 46

Shift Communications

OCTOBER 29, 2015

One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). Let me use an example: You take a trip to Maine. Just as you would with internally produced content, you’ll want to make sure that your team is able to carefully select which content is usable and appropriate.

Social Media 60

Social Media Media Tourism Guidelines 60

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Let’s back up a bit.

Blogging 60

Blogging Enterprise System Media 60

PR Conversations

AUGUST 17, 2016

Heather: We both have an interest in psychology in relation to public relations and communications, and how research in areas of psychology, sociology, anthropology, and biopsychosocial science for example, offer ways of addressing many of the challenges facing organisations and wider society. As you say there are many possible explanations.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Kevin, we both have an interest in psychology in relation to public relations and communications, and how research in areas of psychology, sociology, anthropology, and biopsychosocial science for example, offer ways of addressing many of the challenges facing organisations and wider society. As you say there are many possible explanations.

Publicity 40

Publicity Storytelling Study Journalism 40

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts.

Publicity 40

Publicity Ethics Creativity Travel 40

Shift Communications

OCTOBER 17, 2014

It requires agility, and keeps me thinking creatively. I like talking to reporters (I used to be one), and I think it’s really important to lead by example. If we’re not getting results, it’s usually either a storytelling issue or a target issue. From our CEO to our interns, SHIFTers are genuinely service-oriented people.

Agency 146

Agency Pitching Training Meeting 146

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Internal comms takes center comms stage in hybrid work. CISOs turn to comms pros for comms help.

Marketing 189

Marketing Content Marketing Data Social Media 189

NewsWhip

JUNE 10, 2021

Benefits of a framework for managing risk & examples | Jump to text. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Job Coach

NOVEMBER 26, 2020

He advises corporate executives and boards on modernizing their culture to meet the changing needs of customers, but does it with examples of history, literature, philosophy and poetry. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Karen Freberg

NOVEMBER 4, 2018

I have learned more the past few months about project management, content creation, and storytelling I ever would have thought of before. For example, one of my students is now a paid intern working in Communications with Papa John’s. Getting Press for Partnership. Validation for assignments and preparation.

Social Media 52

Social Media Video Conference Analytics 52

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process. Guest Post by Kristin Piombino.

Storytelling 40

Storytelling Resources Writing Corporate 40

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. “Content marketing will revolve more around individuals and storytelling components. And then knows how to leverage this information to persuade you to purchase or act in a certain way.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Two things: 1) The pace. 2) The unfamiliar territory.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Effective storytelling improves valuations. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Annual spending on PR software grew 14.7% to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. They set examples I hope to follow. When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. Aside from the talent to play an instrument, I dream of having more abilities that are creative.

Energy 53

Energy Measurement Internal International 53

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. Below is an example. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). The best example of this is common among software as a service companies.

Report 52

Report How To Marketing Analytics 52

NewsWhip

JULY 29, 2021

The creative elements that you mentioned, and that’s our world. I know that there may be sensitivities with naming clients, but can you walk us through at whatever level of detail you’re comfortable with, an example of how this has worked for one of your clients? We’re comprised of roughly 20+ analysts.

Brand 78

Brand Branding Marketing Data 78

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. For example, let’s take the case of an ebook. Develop ad copy and creative. Test headlines, landing pages, images and creative. make you buy more things).

Marketing 53

Marketing Software eBook Technology 53