Shift Communications

APRIL 11, 2018

Most recently, Facebook just experienced the classic example of a crisis communications case study. On March 17, The New York Times and other outlets reported how Cambridge Analytica used personal information to build a system that could profile voters by exposing the data of 50 million Facebook users.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Onclusive

JULY 27, 2021

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

Public Affairs 195

Public Affairs Viral Government Policies 195

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0. Provide Value.

B2B 92

B2B Community Facebook How To 92

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Seeing as many trends go viral, they can be helpful in expanding a brand’s reach and exposure. If anything, many of these viral trends encourage companies to be candid and step outside of the realm of their typical content. Jonathan W.

Social Media 84

Social Media Trends Viral Media 84

Contently - Strategy

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels. with clear steps.

Brand 92

Brand Branding Instagram Video 92

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Social Media 73

Social Media Ethics Trends Viral 73

Cision

SEPTEMBER 14, 2017

Facebook is a daily hub of social activity and expression for most people, and Facebook friends are often ideologically similar to ourselves. A recent article from MIT Technology Review also implicates social bots in the perpetuation of fake news , so the “virality” ascribed to these types of stories may be technology-assisted.

Journalism 309

Journalism Study Social Media Resources 309

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb.

Brand 136

Brand Branding How To Storytelling 136

Cision

NOVEMBER 8, 2015

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral. The best way to reach them is to invite them into a special club, Facebook group, etc.

Viral 120

Viral Nonprofit Software Social Media 120

Cision

SEPTEMBER 27, 2017

Now, we have heard a lot about fake news in the past year and social networks like Facebook even put policies into practice to try to cut down on bogus or misleading being articles being spread virally via social media. But, imagine being someone whose job it is to make news. How important is fake news and that issue to them?

Video 205

Video Journalism Social Media Study 205

Prohibition

AUGUST 4, 2023

TikTok primarily attracts younger audiences, while more long-standing social media sites like Facebook and Instagram have a more diverse age range. On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. “A great example of how far chatbots have come since their creation is the full-page chatbots that can be used on landing pages.

Brand 60

Brand Branding B2C B2B 60

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Take this week’s solar eclipse, for example. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. The viral videos! There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. For example, car cleaning enthusiasts will see posts on their organic feed featuring hashtags such as #carcare and #carcleaning. ‘Native posting’ is the first thing to consider with Facebook. .

Video 62

Video Social Media Instagram Media 62

Reputation Us

MARCH 16, 2022

A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. A satirical example of the success of misinformation was born in January 2017 when 23-year-old Peter McIndoe created the ‘Birds Aren’t Real’ movement on a whim.

Reputation 78

Reputation Government Film Viral 78

PRSay

JANUARY 6, 2021

Take L’Oréal, for example. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. Offer something of real value.

Communications 198

Communications Viral Fashion Public Affairs 198

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. I’m seeing more of it, too.

Groups 68

Groups Brand Branding Facebook 68

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. For example. Seen a funny picture in a forum that would make a viral-worthy news piece?

Digital PR 77

Digital PR Viral Creativity Examples 77

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Another great example of digitized history comes from the 162-year-old Levi Strauss brand.

Corporate 48

Corporate Examples Storytelling Brand 48

Flack's Revenge

MARCH 21, 2018

This engagement comes across the social spectrum, and can be anything from a reaction/share/comment on Facebook, to a Twitter influencer share, to a pin on Pinterest. We already track comments made on the Facebook post itself, and for native content we can even break down by reaction. Spike Predictions Example.

Data 136

Data Pinterest Viral Facebook 136

Cision

JULY 28, 2015

Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. It would be this process of typing all these individual keywords into Facebook, Twitter and Google.”.

Media 120

Media Viral Newspapers Digital PR 120

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Benefits of Use During an Emergency: Facebook is used by 8.6% Benefits of Use During an Emergency: Facebook is used by 8.6% Key Platforms. billion users.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Today, clients may ask you to lead the charge on their Snapchat channel or to setup executive Facebook Live video streams. What’s your niche? agency, media and.

Travel 281

Travel Technology Conference LinkedIn 281

Communications Conversations

MAY 12, 2023

Lesson #3: Timely topics, personal updates are what resonated the most You know how everyone is complaining that LinkedIn is turning into Facebook? And executive directors are good, too, as I’ve been working with more non-profit orgs of late. That post only had 140+ engagements.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Cision

NOVEMBER 30, 2015

So let’s consider the applicability of this “social media” statistic by looking at Pew Internet’s latest estimates of Twitter and Facebook demographics: In others words, what happens on Twitter is probably not representative of what happens on Facebook…or any other platform for that matter.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Melissa Agnes

JULY 31, 2014

For example, you should consider the following: Who caused the harm? For instance, if another person spreads libelous material about you on Facebook, you will not have a viable claim against Facebook. If you are thinking of bringing an internet defamation claim against another, there are many factors you should consider.

Engineering 196

Engineering Reputation Viral Policies 196

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. What about Twitch? LinkedIn video? Never fear! It’s the CEO!,” gasps Arik.

Social Media 62

Social Media Trends Marketing Viral 62

Flack's Revenge

NOVEMBER 29, 2017

But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ). We also typically do a paid boost on Facebook, and occasionally on Twitter.

Video 153

Video B2B Film Marketing 153

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Take a small coffee company, Candid Cup, for example. It’s no longer just the mainstream media that needs to be taken into account. It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

NewsWhip

APRIL 28, 2021

The chart above shows the total engagement (which comprises Facebook likes, comments, and shares, Twitter influencer shares, and Pinterest pins) to web coverage of the Oscars over the last 48 hours on the day of the event through the following day. The viral stories about the 2021 Oscars.

Publicity 78

Publicity Comparison Pinterest Web 78

Marketwired

MARCH 1, 2016

It may not exactly be viral, but you’re getting the word out to the people who count. Follow-up tactics, which further leveraged the event, included using the visuals in blog posts, new releases and customer emails as well as sharing them via Twitter and Facebook. An out-of-the-box way to create buzz .

Pitching 153

Pitching Media Conference Storytelling 153

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. For example. Seen a funny picture in a forum that would make a viral-worthy news piece?

Digital PR 48

Digital PR Viral Creativity Examples 48

Engage PR

JANUARY 6, 2018

Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence. LINKEDIN IS 277% MORE EFFECTIVE FOR LEAD GENERATION THAN TWITTER OR FACEBOOK – Hubspot Survey. Take HMV for example when redundancies were announced their staff went rogue on HMV’s Twitter account.

Social Media 60

Social Media Strategy Media Survey 60

ReimaginePR

SEPTEMBER 26, 2016

At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. But don’t simply post a link on your Facebook page and expect for it to go viral. In fact, the Oprah Effect is one of my favorite examples of influencer marketing.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120