Agility PR Solutions

MARCH 16, 2022

There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. That’s why it is crucial to learn how to perform a crisis audit. […].

Crisis 161

Crisis Viral Examples Company 161

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. They’re now even expanding their viral line of tumblers to cater towards children & teens. Unsurprisingly, the Boxes sold out in less than a day.

Consumer 78

Consumer Strategy Marketing Viral 78

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

Onclusive

JULY 27, 2021

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

Public Affairs 195

Public Affairs Viral Government Policies 195

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

Social Media 126

Social Media Ethics Trends Viral 126

ImPRessions - Crenshaw Communications

MARCH 12, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Manage expectations. Stick to the facts.

Employee 374

Employee Viral Small Business Travel 374

Melissa Agnes

AUGUST 4, 2014

I always receive many answers along the lines of “it’s a crisis because it uses the hashtag #NBCpolitics (for example) which means that the reach is insurmountable” This is a common response and thought process – and one that I would like to change.

Viral 254

Viral Crisis Case Study Reputation 254

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A corporate celebration or brand anniversary is a time-honored example of the power of PR and marketing working in concert to tell the same story. For example, a pharma brand may mount quantitative research around an emerging health condition to assess attitudes around key symptoms. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Seeing as many trends go viral, they can be helpful in expanding a brand’s reach and exposure. If anything, many of these viral trends encourage companies to be candid and step outside of the realm of their typical content.

Social Media 84

Social Media Trends Viral Media 84

NewsWhip

SEPTEMBER 14, 2023

We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive.

Brand 78

Brand Branding Viral Apparel 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral.

Construction 385

Construction Crisis Reputation Social Media 385

Contently - Strategy

MARCH 2, 2023

With that in mind, here are five best practices—with some examples—for delivering engaging and relevant social Reels on Instagram and Facebook. At least for now, Beyonce or Harry Styles won’t help you go viral. Example : This Reel from Later Media is conversational, informal, and educational. with clear steps.

Brand 134

Brand Branding Instagram Video 134

Buchanan PR

JUNE 30, 2023

For example, this tweet served up the perfect meme template. McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The result?

Viral 72

Viral Trends Social Media Creativity 72

Buchanan PR

JANUARY 8, 2024

The Grimace Shake was a viral sensation that demonstrated the power of user-generated content and allowed McDonald’s new product to remain in the limelight in an impactful and interactive way. It went viral and was reposted all over social media.

Marketing 52

Marketing Viral Trends Consumer 52

NewsWhip

FEBRUARY 28, 2023

followers, it’s in the same viral sphere as Duolingo. A massive campaign for them included a partnership with the viral “ corn kid ” from TikTok, which helped establish them as a strong brand presence on the app who is in touch with current trends. Take Panera Bread as an example. scrubdaddy Such a mysterious individual.

Video 148

Video Brand Branding Instagram 148

The Proactive Report

DECEMBER 26, 2022

One example of this is the rise of the buzzwords “Quiet Quitting” and “Moonlighting multiple jobs.” Another example is a musician based in London who taught himself how to produce music during the pandemic when he was locked down in his apartment. What started on TikTok became a mainstream media frenzy.

Video 162

Video Film Social Media Facebook 162

ImPRessions - Crenshaw Communications

MARCH 8, 2023

Disney, for example, announced a restructuring in a February earnings call, outlining plans to cut $5.5 After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities. Others may opt for a longer timeframe for planning purposes. billion in costs, including 7000 positions worldwide.

Employee 182

Employee Viral Twitter Corporate 182

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

Cision

NOVEMBER 8, 2015

Q: What tactics help to make a campaign go viral? Viral means something is shared, and we share things that create emotional connections somehow. That said, trying to be viral usually means that you won’t be viral. Oprah is an influencer, but not really about B2B software, for example.

Viral 120

Viral Nonprofit Software Social Media 120

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. You take a piece of content in one language, often English, and translate it into another – French, German, take your pick. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Because they are emotionally charged situations that automatically segregate your audience. Take a look – and share these four steps with your team!

How To 150

How To Crisis Crisis Management Viral 150

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. For example, MIT’s Technology Review tapped the r/ChangeMyView subreddit for expert advice on how to challenge beliefs in conspiracy theories.

Reddit 117

Reddit Viral Community Local 117

NewsWhip

NOVEMBER 20, 2019

The Daily Mail featured a mix of viral stories and entertainment. Its top article, for example, which received more than 1.5 There were also stories featuring movies and viral moments, and three of its stories received more than a million engagements. . million engagements. The top 25 publishers on Facebook in October.

Facebook 131

Facebook Viral Web Analysis 131

PRSay

MAY 10, 2021

AI is also pretty good at predicting patterns, like analyzing the social sharing of coverage to predict if a story will be going viral in social media. That is a great example of using the power of AI to help communicators “peek around the corner.”. How are PR professionals uniquely qualified to leverage AI’s technology?

Communications 107

Communications Viral Case Study Exercises 107

Cision

SEPTEMBER 27, 2017

Now, we have heard a lot about fake news in the past year and social networks like Facebook even put policies into practice to try to cut down on bogus or misleading being articles being spread virally via social media. Journalists working in news and current affairs have more concern about fake news then do business journalists, for example.

Video 205

Video Journalism Social Media Study 205

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. For example, while I’m certified to provide media training services to clients, I choose not to. In fact, I recommend this.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

PR in High Definition

APRIL 25, 2022

As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. Positive content is more viral. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

5W PR

APRIL 13, 2022

For example, back in 2014, Buzzfeed published an article about an artist that asked people from different countries to Photoshop one of her images according to their local standards of beauty. The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views.

Company 88

Company Strategy Viral Data 88

ImPRessions - Crenshaw Communications

MARCH 11, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Manage expectations. Out of sight can’t mean out of mind.

Employee 156

Employee Leadership Viral Small Business 156

Melissa Agnes

JULY 29, 2014

For example, a visual crisis (an explosion, a natural disaster, people being injured or falling ill, etc.) has big potential these days to go viral in a heartbeat. .” Basically, the message is that the more visual your content, the better it will help you stand out through the incessant noise.

Crisis Communications 239

Crisis Communications Crisis Viral Examples 239

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Previous Crenshaw client Sundial Brands, makers of inclusive personal care and beauty products, is another example. For example, our tech PR team at Crenshaw supported the U.S. Away, the luggage company, is another example.

Brand 136

Brand Branding How To Storytelling 136

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. When your target audience feels entertained and happy, they are more likely to share the content.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

FEBRUARY 15, 2022

The story went viral in our market niche. In the example above, customers who opted-in had access to custom benchmarking data in granular detail. In the example above, the data was describing a sea change in the legal market. Social proof was at work here too. Those that opted-out did not.

Company 96

Company Marketing B2B Software 96

PRSay

JUNE 7, 2021

For example, a company might hire a “white hat” hacker to intentionally hack into its IT infrastructure and flag weak spots. In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 129

Film Marketing Sports Hotels 129

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media.

How To 78

How To Ethics Measurement Creativity 78