Capture viral behavior with strange projects

Marketwired

They think of their Twitter, Facebook, or Instagram as an extension of their very dry, very corporate website, or they view it like a magical chute they drop very boring, heavily branded things down, and consider the job done. [By Karen Geier].

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7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. Meet him on Facebook and LinkedIn.

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What goes viral on Facebook? April 2018 analysis

NewsWhip

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. The post What goes viral on Facebook?

Viral Marketing: The Hope, Hype and Helplessness

Sword and the Script

It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility.

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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.”

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Facebook will hide undesirable viral content

PR Daily

For content providers looking to make an impact on Facebook, it’s not enough to simply go viral anymore—you must be the right type of viral. A change in Facebook’s news feed algorithm will essentially work to push down some types of viral posts that appear in users’ feeds.

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Kohl’s capitalizes on viral ‘Happy Chewbacca’ Facebook video

PR Daily

It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. On Thursday, Payne recorded a Facebook Live video that captured viewers’ attention in a massive way. Viral sensation boosts sales and brand exposure.

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Viral Math for Loop Designers

Doctor Spin

Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Still hungry for viral success?

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RyanAir fires crew over viral fake photo

PR Daily

The stranded Crew, in a gesture of protest, took a photo that immediately became viral: Laying on the floor was the only option to rest; their "suitable accommodation," SNPVAC said in a statement released in October.

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Facebook’s 'Riff' app comes pre-packaged with viral recipe

PR Daily

Facebook is expanding its mobile app suite, this time with the intriguing video-sharing app called Riff. It was released earlier this week, and signifies Facebook’s continued efforts to compete with the likes of YouTube.

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Less “let’s go viral” and more “let’s build community”

Communications Conversations

As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Fewer people are talking about virality and shares, and more people are talking about community. Your brand was just getting started on Facebook.

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Facebook, it seems, is unstoppable.” As much as the PR profession has distanced itself from AVE, many businesses measure the value of Facebook Likes in a similar context. A Facebook Like may be valued at $174 according to AdWeek and $161.30

7 hints to help create viral content

PR Daily

If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content? For long-form content to go viral, it has to be perfectly formatted. Facebook.

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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The science behind huge viral campaigns

PR Daily

Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral.

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Going viral: 6 mistakes content marketers make

PR Daily

Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. People who create viral content know you can’t always be safe.

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21 ways to boost your content's viral potential

PR Daily

Professionals who deal in content, are all chasing the idea of going viral. Images will boost your post’s potential for going viral. Professional images see 121 percent more Facebook shares than semi-professional images.

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Buzzfeed study challenges viral content myths

PR Daily

PR pros are often told to abide by certain “rules” if they want to see their organization’s content go viral. Influential images and viral content. RELATED: Get the scoop on Twitter, Facebook, LinkedIn and Instagram developments at Facebook headquarters.

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3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. We want to go viral!" (If If you doubt the stress from working in PR, imagine trying to force a pair of shoelaces go viral.).

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Facebook PR Exposed

Flatiron Communications

Facebook’s (Disbanded?) Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis.

3 social media lessons from police departments’ viral ‘lip sync challenge’

PR Daily

The Norfolk, Virginia Police Department’s version of “Uptown Funk” has earned the organization media coverage—as well as garnering more than 39 million views on Facebook: [FREE DOWNLOAD: How to transform dull stories into compelling content ].

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McKinney Police Department, NAACP president respond to viral video

PR Daily

The McKinney Police Department placed the officer in the video on administrative leave and issued the following on Facebook: Pool Party Incident:On June 5, 2015 at approximately 7:15 p.m.,

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Lesson From Facebook: 5 Tips on Handling Crisis Communications

Shift Communications

Most recently, Facebook just experienced the classic example of a crisis communications case study. Facebook’s CEO Mark Zuckerberg, responded to the Cambridge Analytica scandal many days after. In the digital world, news goes viral almost instantly.

How to Create Viral Content That Wants to Be Shared – in 6 Steps

Cision

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. If you look at Racked.com, which is a site about shopping, they publish a newsletter and they publish Facebook video – and that’s it,” says Sicha.

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University of Florida president apologizes following viral videos

PR Daily

Tweets such as these made the rounds on Twitter and Facebook: UF Twitter ????. Celebration quickly turned to criticism after videos of a University of Florida’s commencement ceremony spread online.

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‘RIPTwitter’ goes viral after users learn of timeline redesign

PR Daily

Rumors have been swirling for weeks that the struggling social platform would be moving from its traditional reverse-chronological ordered timeline to a more Facebook-style algorithm. Twitter’s growth has stalled in favor of rival social networks like Facebook, Instagram and Snapchat.

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Super Original Thinking is Required to Topple Facebook

Sword and the Script

Virality, or appearance of virality, can be fabricated for a price. But it’s that sort of radical thinking that’s going to be required to topple Facebook from its top seed. The post Super Original Thinking is Required to Topple Facebook appeared first on Sword and the Script.

Facebook seeks to keep publisher content, videos on Facebook

PR Daily

Facebook is continuing its quest to offer users everything within its platform, including news and entertainment. The answer is simple: Facebook has 1.4 Facebook isn’t being altruistic in this deal, however, and increased views come at a price.

Dillard’s apologizes after breastfeeding mom’s post goes viral

PR Daily

In a Facebook post—that garnered significant attention online—Chattanooga Dillard’s customer Whitney Hale describes her recent experience attempting to breastfeed inside of the store: I searched for a quiet secluded area to nurse my child.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.

ESPN cuts Curt Schilling after insensitive post goes viral

PR Daily

The final straw was a controversial Facebook post, which has since been deleted. ESPN has taken former Boston Red Sox pitcher Curt Schilling off the mound. In a strategic and somewhat predictable move, the broadcast network has parted ways with its former analyst.

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Awaiting 0% Organic Reach For Facebook Pages

Doctor Spin

We’ve all seen the decline of organic reach for Facebook pages. I have it on good authority from inside sources on Facebook that it will continue to drop for commercial pages. Also, Facebook advises against paid campaigns aiming for more fans for your page.

Facebook rolls out more-diverse emojis

PR Daily

Facebook messages are about to get more colorful. Users can select their skin tone in Facebook messenger, so that emojis will follow the set preference. The new emojis also offer Facebook users “gender-agnostic options” and feature several female emojis.

Facebook strives for transparency with metrics fixes

PR Daily

Facebook is fighting to regain the trust of its users and marketers—and is hoping that tweaking its analytics can help. The first change comes in giving marketers a more accurate estimate of the number of users they could reach through Facebook ads.

What Compels People to Share Your Content?

Waxing UnLyrical

Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon.

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The Facebook Frozen Frog and Fodder for Content Marketing

Sword and the Script

There’s a persistent meme on Facebook: The amazing Alaskan Tree Frog freezes during the harsh winter months, thaws in the spring and hops along with life. went viral with an easy for new parents tip trying to sooth a crying baby. by Frank Strong.

Get more shares: 3 essential Facebook tactics

PR Daily

Shares drive virality. Nowhere is this more apparent than on Facebook, where shares recently supplanted “likes” as the metric of choice. More than 70 percent of Facebook traffic comes through mobile devices, which means you must optimize content for mobile in every possible way. Make sure to size and crop photos to fit Facebook's mobile dimensions,” says Laura Nathan-Garner, program director of integrated media communications at Houston’s MD Anderson Cancer Center.

5 ways to make your Facebook page more mom-friendly

PR Daily

According to a study by Edison Research , seven in 10 moms are active users on Facebook; by connecting with them on social media, brands have an opportunity to boost their e-commerce. The Look Book app from Offerpop gives brands the opportunity to drive sales directly from their Facebook page.

Facebook aims to help small businesses with jobs feature

PR Daily

Facebook has a history of challenging (if not buying out­) its competitors, such as Snapchat, Twitter, Instagram and WhatsApp. On Wednesday, Facebook wrote in its business blog : We know that finding the right talent can be a challenge.