PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Writing press releases is also a cost-effective marketing strategy. You could set your business up for long-term growth and success as a result. Think about any newsworthy events or accomplishments you can share. Make a List.

Small Business 63

Small Business How To Writing Conference 63

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156

B2B How To Conference B2C 156

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

5W PR

DECEMBER 28, 2020

The main reason why small businesses can’t properly execute their marketing ideas is that these ideas tend to require big budgets, which the businesses don’t usually have. However, there are plenty of successful marketing strategies that don’t require big sums of money, are interesting, effective, and attention-grabbing.

Marketing 88

Marketing Survey Consumer Small Business 88

5W PR

DECEMBER 30, 2021

Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. They have certain noteworthy characteristics which make them a viable market segment for new product strategies. Free samples also lead to heightened visibility.

Marketing 60

Marketing Nonprofit Small Business Local 60

Waxing UnLyrical

JANUARY 30, 2013

CRM, public relations and small business. Which makes a good CRM system for small business a necessity. Because we can only grow our businesses if we have a system that helps we keep track of conversations in play, as well as those we need to initiate. magnum via Flickr, CC 2.0. Which is many, many of us.

Small Business 108

Small Business System Google Examples 108

Bianchi Biz Blog

JULY 13, 2023

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. New for 2023 is the expanded Women in Automotive Event.

Automotive 81

Automotive Transportation Conference Mobile 81

PR Fuel

MAY 5, 2022

As a business, knowing the difference between the two is key to your public relations marketing strategy. At eReleases, our goal is to help businesses of all sizes thrive in their respective industries. The purpose of such a release is to inform an audience of events happening around them from an unbiased perspective.

Small Business 86

Small Business Comparison Writing Reputation 86

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. A great idea aligns a company’s mission with its market. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Doctor Spin

MARCH 1, 2024

Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. Event planning companies. Event planning companies. Startups and small businesses.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. PR tech mentions.

SEO 142

SEO Content Marketing Marketing Software 142

5W PR

NOVEMBER 9, 2023

Types of Influencers and When to Use Them Influencer marketing is a crucial part of digital advertising. Events and campaigns For major events, campaigns, or initiatives, partnering with macro influencers can ensure maximum exposure and reach. It helps brands reach a larger and more engaged audience.

Product Launch 78

Product Launch Local Small Business Advertising 78

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. However, this year, many of those larger events have been canceled or postponed. Sponsoring a gay pride event should not be your ultimate LGBTQ marketing initiative for the year.

Consumer 109

Consumer Travel Local Community 109

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

PR for Anyone

OCTOBER 28, 2021

Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www. Most small business owners cannot afford a PR firm. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! It’s going to be someone, so let’s have it be you and not your competitor. I’d love to connect.:

Publicity 130

Publicity Pitching System Small Business 130

5W PR

AUGUST 14, 2023

Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction. PR professionals develop communication plans, build relationships, craft messages, manage crises, conduct market research, and implement campaigns across channels.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Market influence.

Real Estate 52

Real Estate Small Business Local Reputation 52

Cision

AUGUST 20, 2015

What Geographic Markets Do I Want to Target? But beyond that, consider which markets your industry has heavy concentration in. Maybe you’re a female small business owner, in which case you could select “women-owned business,” “small business” and “entrepreneurship” as some of your categories.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. Industry events. Customer education events.

B2B 136

B2B Brand Branding Trade Shows 136

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. But storytelling… you know marketing used to be just kind of cut and paste.

Storytelling 130

Storytelling Media Video YouTube 130

PR for Anyone

SEPTEMBER 16, 2022

National Women’s Small Business Month. Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you helping the organization seek media coverage for their events and local fundraisers? Joining us as our special guests and leading the discussion will be the founders of Stockton University’s PRSSA Chapter: Stacy Hanas , Communications Coordinator at Seven Degrees Communications; and Siera Smith , Director of Marketing at WebMax, LLC.

Trade Shows 150

Trade Shows Community Social Media Resources 150

wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. You'll learn the three key trends you need to track: influencer marketing, automation and PR. Register: online at [link]. at Social Media Week Berlin.

Trends 40

Trends Insurance Insurance Marketing 40

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing isn't shiny and new, but it is trendy. Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. What do you think about influencer marketing?

Marketing 65

Marketing Conference Advertising Advertising 65

Solo PR Pro

MAY 23, 2023

Tracey Piechocki, marketing strategist and second-generation owner of Illustrated Designs , a certified woman-owned small business, sat down to share how she and her team have leveraged a healthy mindset to succeed. It’s a key component to our success. Tricks, Treats and PR Trick or treat?

Customer Service 93

Customer Service Financial Small Business Groups 93

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. It pays to engage them over the long term, and where it makes sense, form business relationships for customer education. But physical events can only go so far, and they are costly. Build a community.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. That sounds like sage advice for companies in the business-to-business market with a long sales cycle.

Marketing 60

Marketing B2B Local Customer Service 60

PR for Anyone

MARCH 10, 2022

We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. Hey everybody.

Media 130

Media Pitching Television Interviews 130

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. They run great businesses. I’d love to connect.: Transcript. Hi everyone.

YouTube 130

YouTube Video Industry How To 130

Solo PR Pro

JUNE 30, 2015

Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Hope to see you again this year for another terrific event!

Hotels 40

Hotels Conference Analytics Sports 40

Cision

JULY 27, 2016

In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. UNCF has a ton of exciting events coming up over the next few months. What are some of the key components of successful event planning?

Nonprofit 120

Nonprofit Local Travel Social Media 120

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR for Anyone

MAY 18, 2022

If you have an opportunity to attend a media event, do that! Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Your marketing assistant can do it. I pitch the same media people different stories every month. I make a plan and I stick with it. Transcript.

YouTube 130

YouTube Video How To Pitching 130