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Marketing Virtual Events

Ronn Torossian

One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. Not only do these virtual events benefit the organizers by creating an engaged community of attendees, but it also allows for a better ROI for both […].

Marketing 195
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Virtual Event Marketing

Ronn Torossian

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands can’t take advantage of in-person events to sell and market their products.

Marketing 248
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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms.

Brand 323
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2024 events outlook: The value of events is on the rise for marketers—with nearly 8 in 10 saying it’s their most effective channel

Agility PR Solutions

While in some ways, business events, conferences and expos are still feeling the sting of the pandemic, this situation has also increased their value.

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Business Wire’s Event Spotlight Increases the Reach and Impact of Live and Virtual Event Participation | Business Wire Blog

Business Wire

Events, large and small, are an integral part of many marketing programs. Marketing teams rely on conferences and events to educate and connect with target audiences. But in 2020, events changed, leaving companies and organizers scrambling to find new ways to recreate the event experience.

Blogging 258
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Instagram Stories for Product and Event Launches

Ronn Torossian

Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that’s one of the best ways for companies to ensure they generate brand recognition and become more memorable to potential consumers.

Instagram 195
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PR Perspectives on Effective Digital Marketing Strategies

Ronn Torossian

In today’s hyper-connected world, PR is no longer just about press releases and media events. This is where the power of digital marketing steps in, offering a dynamic range of tools to […] The post PR Perspectives on Effective Digital Marketing Strategies appeared first on.

Strategy 195