Bianchi Biz Blog

FEBRUARY 22, 2024

We see our customers at industry events. Online success starts with SEO (search engine optimization). This SEO prominence can lead to driving interested prospects to your company website, where they can find detailed information and where you can engage with them as you move them through the sales process.

Automotive 65

Automotive Technology SEO Engineering 65

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews.

B2B 136

B2B Brand Branding Trade Shows 136

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

The Resolution Blog

SEPTEMBER 25, 2018

#FuturePRoof or PR Week You’re now in the swing of the week so it’s a good time to make sure you’re clued up on the latest industry news about events and agency movers and groovers. from tools to use, to Facebook for business, local SEO, GDPR and using data to create data-driven personas.

Google 120

Google SEO Local Data 120

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! How they met. About Barbara Rozgonyi.

Television 52

Television YouTube Pinterest Radio 52

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.

Software 89

Software Pitching Measurement Enterprise 89

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? A robust PR program doesn’t live in a vacuum.

B2C 120

B2C Product Launch SEO Storytelling 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Can PR ever deliver SEO? We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Your followers on Instagram may be through the roof. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

PR for Anyone

MARCH 30, 2022

Additionally, you will get the SEO that comes with an online article and that is incredibly valuable in terms of links back to your site and the authority that it builds for your website or blog. Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. I’d love to connect.:

Advertising 130

Advertising Advertising Publicity YouTube 130

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. We continue to participate in international expos and events as well as host inbound trade missions and international events in our market.

Real Estate 120

Real Estate Agriculture Local Technology 120

Solo PR Pro

JULY 11, 2017

This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. Press releases are still potentially powerful for PR, as well as for branding, lead generation and SEO. Make It Easy for the Client.

SEO 42

SEO How To Software Resources 42

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. So I proposed to Ryan that I write some feature-style blog posts that highlighted the individuals in the public relations community, event recaps and educational posts. Over those 15+ years, he published 5,638 blog posts! For context, I’m at 1,300+ right after blogging for 10+ years.

Blogging 78

Blogging Agency Community Local 78

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Your followers on Instagram may be through the roof. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Your followers on Instagram may be through the roof. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. It’s no wonder marketing communications and PR professionals are frustrated.

Automotive 77

Automotive Media Report Print 77

Sword and the Script

SEPTEMBER 18, 2018

The hardest challenge is finding a way to balance all of the different products, announcements, reports, speaking engagements or events that matter across the business. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople.

Media Relations 68

Media Relations Media Insurance Insurance 68

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93

Buzzstream

AUGUST 12, 2020

Don’t pitch them about your company’s latest charity event. . Podcast interviews: Share any speaking videos you have (from conferences/webinars) or a previous podcast interview that is not a competitor to the show you’re pitching and has a different topic. If so, don’t pitch them your guest post. . Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR. Also, outside the agency world, most PR jobs are much more than media relations, events and brand reputation. Eighteen years and counting here – still loving it!”

Measurement 60

Measurement Course Advertising Advertising 60

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7

Tools 71

Tools Marketing Enterprise Software 71

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

wiredPRworks

AUGUST 2, 2016

AMA CEO Russ Klein Marketer’s Confidence Interview. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer. Combination of live events and online marketing - a complete interactive program". One is the digital fusion of conference events. Marketers have two jobs: 1.

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. “The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

OCTOBER 10, 2016

But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand. I’ve known Mercy so long now, I don’t even remember how we met.

Measurement 40

Measurement Energy Retail Creativity 40

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Mark as read Approve comment Erica, One more point about user behavior: SEO isnt always a zero-sum, one-search one-result game. Regardless, thanks for visiting!

Google 101

Google Nonprofit Engineering SEO 101

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Waxing UnLyrical

NOVEMBER 3, 2010

If you have specific questions you’d like me to ask Olivier during the chat, do leave them via a comment below, or on the Facebook event page (you can RSVP there as well, if you’d like). And I hope we’ll see you. November 9, 12-1 pm ET, on Twitter – use #measurePR. Couldn’t be easier.

Measurement 102

Measurement Blogging Tourism Social Media 102

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

Wildfire

AUGUST 1, 2018

How much coverage did you receive for all those press releases and interviews that your agency secured? And the more backlinks you get, the better your SEO becomes, which again, is something we measure intrinsically as part of our PR campaigns. In what tier media was the coverage? What was the reach of the coverage?

Measurement 49

Measurement Analytics Google Agency 49

Waxing UnLyrical

DECEMBER 19, 2010

Why: PR pros are trying to learn more and more about SEO and using keywords smartly. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? I thought this was a refreshingly different post. Regardless, thanks for visiting!

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

OCTOBER 20, 2010

It’s my last big event as chapter president. Get Shareaholic test Filed under Communication , Events , Networking | Tags: awards , doing your best , iabc dc metro , Networking , silver inkwell | Comments (2) Site settings comment help? Eat, drink and be merry. Do the above and then do some networking with a twist.

Measurement 72

Measurement Tourism Blogging Writing 72