Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer? ” Why do SEO people always mention they are a content writer?

SEO 100

SEO Pitching Small Business Agency 100

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Agility PR Solutions

MAY 24, 2023

Press releases are a powerful element of your event marketing strategy and play a vital role in boosting the reputation, credibility, and visibility of your brand. But making an impact with a press release requires more than just the basics.

SEO 94

SEO Reputation Strategy Brand 94

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Presspage

APRIL 9, 2018

Facebook) on your digital PR strategy The subsequent importance of owned media property and SEO Basics for a search engine optimized newsroom; content and platform You can register now to save your seat. After registration you will receive a confirmation email with your own personal link to attend the webinar.

SEO 79

SEO Engineering Corporate Web 79

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 108

Video Marketing SEO Social Media 108

The Hoyt Organization

OCTOBER 24, 2023

While SEO constantly changes, what we’re now seeing with AI feels like we’ve entered a different ball game altogether. This is especially true when we consider the core aspects of SEO – content creation and optimization. The change rate is substantially higher than the typical rate digital marketers are used to.

Marketing 95

Marketing SEO Google Advertising 95

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation. If you’re a PR pro needing a refresher, check out our earlier post on what PR people should know about SEO. Sponsored events join online and offline PR.

SEO 125

SEO Case Study Conference Retail 125

Onclusive

JUNE 21, 2017

Watch the Facebook Live event or scan the session’s top takeaways below. In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Every PR professional has the ability to record videos, stream live events, and create ad campaigns to promote content. said Furey, “Probably not.”

Storytelling 329

Storytelling SEO Community Engineering 329

5W PR

FEBRUARY 22, 2023

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information. You can organize the event yourself or be one of the sponsors.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

JANUARY 3, 2024

Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Organizing events to enhance brand visibility and strengthen relationships. Optimizing online content to improve visibility on search engines through SEO.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Bianchi Biz Blog

FEBRUARY 22, 2024

We see our customers at industry events. Online success starts with SEO (search engine optimization). This SEO prominence can lead to driving interested prospects to your company website, where they can find detailed information and where you can engage with them as you move them through the sales process.

Automotive 65

Automotive Technology SEO Engineering 65

ImPRessions - Crenshaw Communications

JULY 14, 2021

Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing. Further, the associated digital content has the added benefit of boosting SEO with higher domain values. Speaking gigs can also offer opportunities for repurposed marketing and PR content.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

AUGUST 29, 2020

While there’s a lot of discussion about how events this year is bringing about change, I was struck by how the findings in three reports indicate that many of these things were already underway. How can you improve technical and SEO skills? This weekend, I had a chance to go back and review a few of them. What are the new services?

Media Relations 98

Media Relations Report Industry SEO 98

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. 68% of smartphone owners use their phones occasionally to follow breaking news events.

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

MARCH 22, 2021

The March edition of WaddsCon promises to be another fast paced event with four inspiring speakers and a lively audience. WaddsCon is a monthly conference where four people present on a contemporary area of media, marketing, or public relations. Its goal is to provide a platform for original contributors to cover a diverse range of topics.

Energy 78

Energy SEO Conference Twitter 78

5W PR

DECEMBER 18, 2019

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. Live Events. Giveaways and Product Samples.

Strategy 133

Strategy Marketing Trade Shows Video 133

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. What is SEO PR? What is a Press Kit ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stern + Associates

JULY 21, 2023

It goes beyond the brand visibility aspect of SEO, which primarily focuses on improving a brand’s visibility in search results. Here are some of the most common types of digital PR you should use: SEO link building PR link building is a type of link building that uses public relations techniques to secure editorial links to a website.

Digital PR 62

Digital PR SEO Engineering Social Media 62

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Have you increased website traffic, comments, reviews, membership, feedback, and event participation through your podcast? Host Live Events. Listeners like, and are beginning to expect, live podcast events.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. This is particularly beneficial for time-sensitive promotions, pro͏duct launches, or events where instant visibility is crucial.

Advertising 78

Advertising Advertising Exercises Measurement 78

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

MAY 25, 2017

While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media. Read on for a recap of the event that answers the question. She shared a succinct, show-stopping line on SEO that left many stunned — “Algorithms are the new editor-in-chief.”

Advertising 272

Advertising Advertising Storytelling Media 272

Prohibition

SEPTEMBER 27, 2022

In the event of a crisis, timely and considered communication is critical to help switch around the narrative and protect your brands image. SEO can be improved through PR. Public Relations can play a key part of any Search Engine Optimisation (SEO) strategy.

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., Virtual events.

Communications 120

Communications Crisis Internal International 120

Waxing UnLyrical

FEBRUARY 7, 2019

When it comes to SEO and building links to your website you can’t just go willy nilly. And you shouldn’t jump on the latest link building or optimizing SEO fad because it very well may come bite you in the butt in the long run. Host/Sponsor a Meetup Event. Guest Post by Stuart McHenry. Give Away Swag. Conclusion.

Creativity 63

Creativity Strategy SEO Interviews 63

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

NOVEMBER 7, 2023

SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth. Engage with them on social media, comment on their content, and attend industry events. This boost can have a lasting impact on the revenue.

How To 78

How To Retail Pitching SEO 78

The Resolution Blog

JULY 20, 2015

Every member of the CoverageBook.com team came from completely different backgrounds including PR, SEO, UX, Code and Paid media and the reason it works is because we support each other and feel comfortable in asking any question. Our first question was sent in following the FutureComms event last month. The answer is YES!

SEO 120

SEO Training Education Digital PR 120

5W PR

MARCH 18, 2023

To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns. Additionally , businesses should consider attending industry events and conferences, to network with industry professionals and generate leads.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Industry events. They don’t even have to do a story on the event, although that may be a goal. Customer education events. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The core skills we need as PR professionals have also changed. Other skills and attributes are more timeless.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. But, as noted, an exciting and enlightening business event that’s highly customized to your target audience may work better than a stunt that’s forgotten with in a day. Get experiential.

Video 160

Video Banking Data Software 160

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

JANUARY 6, 2023

inform audiences, promo film, personal connection, next company event. Boost SEO Performance with video marketing. Search engine optimization (SEO) is the practice of augmenting your website to rank higher on a search engine results page, such as Google or Yahoo, so your content and website is more visible to online users.

Video 62

Video Strategy SEO Engineering 62