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How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. I reflect that in my brand.

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The Future Of Conferences And Events: A PR Planner’s View

ImPRessions - Crenshaw Communications

I recall the first big event to cancel was South By South West (SXSW). Soon, the event dominoes toppled in a quick series of cancellations and postponements, with most moving their meetings to the fall. Event producers hustled to pivot to virtual conferences, which forced innovation throughout the entire live events industry.

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Should Your Organization Mourn Public Tragedies on Social Media?

PRSay

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Life Events -> (Anniversary, Away From Family, Away from Hometown, Birthday, Friends of, Long Distance Relationship, New Job, New Relationship, Newly Engaged, Newlywed, Recently Moved).

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How to use AI to Analyse Social Media and Identify Emerging Trends

Prohibition

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

When considering how to make a brand stronger, business leaders often look to operational influences. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

A well-meaning brand can adopt a position on a social issue in good faith and find itself on the firing line. How to advise clients? How to stand out when standing out can risk backlash? How can communicators manage their programs given such media fragmentation?

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