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The Future Of Conferences And Events: A PR Planner’s View

ImPRessions - Crenshaw Communications

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. I recall the first big event to cancel was South By South West (SXSW). That was then. As the pandemic hit the U.S.,

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. You can also research past event coverage, taking note of which media contacts have covered the event in previous years.

Media 294
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Making The Most Of Virtual Event Experiences

ImPRessions - Crenshaw Communications

But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. Virtual events don’t mean you can’t network. There’s good news here, however.

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Business Wire’s Event Spotlight Increases the Reach and Impact of Live and Virtual Event Participation | Business Wire Blog

Business Wire

Events, large and small, are an integral part of many marketing programs. Marketing teams rely on conferences and events to educate and connect with target audiences. But in 2020, events changed, leaving companies and organizers scrambling to find new ways to recreate the event experience.

Blogging 260
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2024 events outlook: The value of events is on the rise for marketers—with nearly 8 in 10 saying it’s their most effective channel

Agility PR Solutions

While in some ways, business events, conferences and expos are still feeling the sting of the pandemic, this situation has also increased their value.

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62 PR conferences and events you don’t want to miss in 2020

Muck Rack

62 PR conferences and events you don’t want to miss in 2020

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Celebrating Success: How Canadian Online Publishing Awards Created an Innovative Virtual Event Experience | Business Wire Blog

Business Wire

And, I must say, it’s one of the best virtual conferences I’ve attended so far! I spoke with Marty Seto, Producer for COPA , regarding the success of the event, the highlights and what’s to come for the organization. Due to the pandemic, the organizers rescheduled the awards to February 2021. Business Wire contributed as sponsor.).

Blogging 383