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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. Of course, as a leader, when this happens you must make sure you have your ethics and values in tow. You can learn more, or pick up a copy of the book here.

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Ethical Voices is #1

Ethical Voices

I just need to say thank you to the more than 150 public relations executives that have shared their ethics challenges and advice with me over the past 3+ years. My Ethical Voices: Practicing Public Relations with Integrity book launched a month early. If you haven’t picked up a copy yet – you can get it on Amazon. .

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These Emerging Technologies Are Shaping Defense Tech PR

5W PR

The advancements in AI, hypersonic missiles, directed energy weapons (DEWs), networks, drones, biotechnology, and materials science present both unprecedented opportunities and ethical challenges. As materials science revolutionizes the defense industry, public relations efforts highlight the positive impact on soldier capabilities.

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? So, was Definers ethical? It’s an accusation that seems almost quaint post-Cambridge Analytica, but the furor in PR circles after a blogger posted the agency’s “secret” anti-Google pitch was as much about incompetence as ethics.

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Accreditation Inspires Sense of Pride in the Profession

PRSay

As I put together my materials, made flashcards and printed the APR Study Guide, I quickly discovered that the exam and the entire process was going to change my life for the better — both professionally and personally. I had also just started as an adjunct professor at New Jersey City University (NJCU).

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. My background is in radio and television journalism.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency. The ethical considerations for public relations and journalism have similarities and differences.