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Customer-Centric PR Strategies for Using the Voice of the Customer

Burrelles Fresh Ideas

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount.

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Challenges and changes for PR in 2021

Stephen Waddington

Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts. And social media platforms continue to be a source for information, with smaller local and specialist groups springing up around the world and creating new opportunities for brands to build communities and loyalty.

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Surviving in a Pay-to-Play World

Journalistics

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. Do you completely disagree and believe journalism ethics are alive and well today? Paid stories disguised as editorial. With the media, succeeding in a pay-to-play world means two things. Let me know.

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Tesla Owners Leadership Master Class with Maxim Behar from Vision to Reality: Building Leadership Qualities

Maxim Behar

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

(Ahem, by the way, that's against our code of ethics.). So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Have you ever asked your lawyer to tell the judge to just disregard something you said while on the stand?

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Brands and creators who master TikTok SEO can establish themselves as influential figures in a space where creativity and strategic algorithms combine to reshape digital engagement.