PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. We stress ethics and transparency.

Journalism 156

Journalism Survey Ethics Report 156

5W PR

JULY 15, 2023

Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Communicating the brand’s values and commitment to social responsibility resonates with customers who prioritize ethical and sustainable choices.

Corporate 78

Corporate Industry Communications Ethics 78

ImPRessions - Crenshaw Communications

MAY 24, 2022

Credible and trustworthy work helps build a reputation for individuals as well as the clients and brands they represent. The best communications people don’t try to shade the truth or blur ethical lines to gain a temporary advantage; rather they keep it straightforward and credible. .

Interviews 170

Interviews Ethics Study Course 170

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Polaris

DECEMBER 11, 2014

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. I recall a finance class in first year when someone mentioned ethics. Media Relations'

Apparel 123

Apparel Media Ethics Interviews 123

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana. What’s that saying?

Ethics 80

Ethics Data Crisis Apparel 80

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Offering any type of financial gain may be an ethical approach for social influencers, but it is not an acceptable way to approach a journalist.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. Walk away from any PR person who tells you they can guarantee earned media coverage. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. Herein lies a limitation of the use of AI in public relations. There is no doubt that language models will improve.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. Please consider the eight habits of a masterful public relations professional I present in the book. I respectfully disagree.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR Conversations

OCTOBER 27, 2023

How much would a new multi-lateral symmetrical governance require a more balanced ethical approach to communication that necessarily involves an identification of the grey areas or the unsettled aspects of an issue when communicating about it? But we’ve also witnessed movements of segregation and separation of these different worlds.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Landis PR

NOVEMBER 22, 2021

Reporters often note that the most offensive public relations practices include receiving pitches that are irrelevant to their beat, too many follow-up inquiries, and pitches that are too self-promotional without a real story. On the flip side, PR pros have peeves with media who post a release as-is and lazy media who get details wrong.

Ethics 52

Ethics Pitching Storytelling Report 52

PRSay

MAY 24, 2021

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

5W PR

FEBRUARY 4, 2019

Make sure the reporters, journalists, bloggers or influencers you engage are have a good reputation and credible. The downturn in media relations is just one of the many challenges faced by PR professionals. With the rise in fake news, it’s understandable that many broadly place mistrust in all media.

Consumer 68

Consumer Ethics Measurement Journalism 68

Sword and the Script

JANUARY 12, 2021

I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. Yes, you should try to include multimedia if you can because it supports your media relations efforts. Do you really need images and videos in press releases?

Financial 89

Financial Video Survey Google 89

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. Most importantly, PR pros should convey their messages honestly.

Radio 92

Radio Television Social Media Sports 92

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

Cision

MAY 4, 2016

You recently joined Crosswind Media & Public Relations as a senior advisor for media strategy and management. It will include reputation management, crisis management, brand enhancement and media relations. What will this role entail? Dangerous because you must react quickly.

Newspapers 120

Newspapers Journalism Pitching Report 120

Stuart Bruce

JANUARY 5, 2015

PR isn’t media relations. PR isn’t getting favourable media coverage and suppressing negative media coverage. PR isn’t the same as marketing or advertising and definitely isn’t a subset of marketing as very often its objectives aren’t sales related and often not even directly finance related.

Reputation 60

Reputation Corporate Ethics Communications 60

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders.

Social Media 128

Social Media Agriculture Marketing Media 128

Stuart Bruce

MAY 29, 2016

It’s understandable why journalists think they can do ‘public relations’ as their main experience of it is being on the receiving end of media relations. They don’t understand it’s only part of what public relations actually is. It’s far more than just media relations.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders.

Publicity 52

Publicity eBook Ethics Resources 52

Stephen Waddington

OCTOBER 20, 2017

The pitches received so far range from milestones in the CIPR’s history to the career journey for practitioners; and from modern two way engagement in areas such as media relations, public affairs and the third sector to planning and measurement. Work in progress. We’ve dug out the content pages from each of the previous publications.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

PR in High Definition

OCTOBER 26, 2020

These are social, ethical, and moral matters. This refers to our role as the creators and builders of reputations. Otherwise, there is a direct impact on reputations and the bottom line. Clearly, the public is demanding more of businesses than in the past. What’s critical for comms professionals is to cover all bases.

Groups 62

Groups Employee Leadership Examples 62

Waxing UnLyrical

AUGUST 10, 2011

Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill. PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation.

Ethics 75

Ethics Community Internal International 75

Sword and the Script

MARCH 17, 2015

Not just anyone either – but reputable, perhaps even esteemed, reporters working for tippy-top of coveted publications (I’ll never give names, so don’t ask). That’s both good and bad for those with a strong work ethic. What amazes me is that there has never been a better time for media relations.

Pitching 60

Pitching SEO Media Relations Report 60

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation?

Reputation 133

Reputation Construction Writing Communications 133

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Alert consumer brands to emergent reputation threats . How do I do Predictive Media Planning? Predictive Media Relations .

Media 88

Media Data Reddit Crisis 88

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. What is the most difficult ethical challenge you ever confronted at work?

Ethics 78

Ethics Corporate Leadership Groups 78

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stuart Bruce

MARCH 19, 2015

We focused on media relations or spin when we should have been challenging and providing robust counsel. Today, you’re more likely to have the reputation you deserve, rather than the reputation you paint. You tell the truth, not just because telling the truth is the ethical thing to do. But we have a problem.

Publicity 60

Publicity Reputation Corporate Leadership 60

PR Conversations

OCTOBER 28, 2014

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world. That is how large our contribution is.

Leadership 111

Leadership Publicity Government Journalism 111

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. A single misstep can lead to a public relations nightmare, causing reputational damage. The ethical side of newsjacking needs to be considered at every turn.

Ethics 103

Ethics Trends Social Media SEO 103