Sword and the Script

SEPTEMBER 8, 2020

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 95

Survey Industry Leadership Study 95

PRSay

FEBRUARY 7, 2024

In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism. The ethical considerations for public relations and journalism have similarities and differences.

Communications 190

Communications Sports Journalism Fashion 190

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana. What’s that saying?

Ethics 80

Ethics Data Crisis Apparel 80

PRSay

DECEMBER 3, 2021

Even as the news media’s credibility is questioned, we continue to believe thought leaders benefit from media relations. We stress ethics and transparency. And we commit to broadening media literacy. We also believe the PR profession should support credible journalism in these turbulent times.

Journalism 156

Journalism Survey Ethics Report 156

Solo PR Pro

FEBRUARY 12, 2015

On the second Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Do you have a clause about ethics in your contracts? Chat Highlights.

Ethics 40

Ethics Leadership Twitter Meeting 40

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Blog: Code of PR Ethics? It’s hard to predict.” When asked, “Why?”

Survey 130

Survey Communications Measurement Internal 130

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., What is Thought Leadership ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It’s amazing.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She is a public affairs and media consultant based in Washington, D.C.

Communications 120

Communications Case Study Training Reputation 120

Solo PR Pro

JANUARY 11, 2021

When people hear “PR”, most think of only media relations. In addition, the transition to new, saner federal government leadership will prove to be both positive and challenging as PR counselors determine how best to counsel clients in the new political climate (which will continue to affect business and communications writ large).

Industry 79

Industry Print Ethics Internal 79

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Ethical dilemmas are rarely straightforward, especially in internal communications. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. Most tools are focused on media relations or the automation of PR processes. You can read the paper reporting this project by following this link. What does this mean for PR?

Tools 100

Tools Analysis Technology Internal 100

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. a Senior Lecturer in Public Relations at Leeds Business School.

Government 103

Government Education Print Ethics 103

Doctor Spin

MAY 30, 2023

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Innovation and adaptability.

Publicity 52

Publicity eBook Ethics Resources 52

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I hope your readers will join me!

Interviews 105

Interviews Ethics Government Internal 105

PRSay

MAY 23, 2022

FGS developed a communications plan to ensure that the prosecution’s key messages were resonating with both media and the public while adhering to strict professional and prosecutorial standards and ethics. We were, of course, alarmed and frustrated by the misinformation we saw spreading leading up to the trial.

Ethics 143

Ethics Public Affairs Television Social Media 143

PR in High Definition

OCTOBER 26, 2020

These are social, ethical, and moral matters. We can’t just project our positives – we have to employ effective employee comms, internal comms, media relations, influencer relations, leadership comms, and so on, to ensure every stakeholder holds the companies we work with or for in high regard.

Groups 62

Groups Employee Leadership Examples 62

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. What is the most difficult ethical challenge you ever confronted at work?

Ethics 78

Ethics Corporate Leadership Groups 78

PRSay

MAY 24, 2021

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Stuart Bruce

MAY 29, 2016

It’s understandable why journalists think they can do ‘public relations’ as their main experience of it is being on the receiving end of media relations. They don’t understand it’s only part of what public relations actually is. It’s far more than just media relations.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Cision

JANUARY 20, 2016

So I was working on a story with an executive at Mullen Public Relations in Massachusetts. I went in there for an informational, and they hired me to help them with strategic communications and media relations for their clients. I wanted to land in a place like RF|Binder that understands that purpose transcends practice areas.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Sword and the Script

JULY 24, 2018

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim. The Aesthetics of Text: Writing Readable Blog Posts.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away.

B2B 77

B2B Media eBook Interviews 77

Waxing UnLyrical

OCTOBER 4, 2017

So the “president of international” of one of the biggest agencies in the world (WE is how Waggener Edstrom rebranded itself a couple of years ago) is essentially telling PR to step back into its media relations box and ignore pretty much EVERYTHING we KNOW about smart comms in the digital age.

Internal 43

Internal International YouTube Nonprofit 43

Stuart Bruce

MARCH 19, 2015

From these changes and the wealth of evidence he presents Robert draws the conclusion that PR is dead and should be replaced with a new concept of public leadership. We focused on media relations or spin when we should have been challenging and providing robust counsel. Robert believes the future is Public Leadership.

Publicity 60

Publicity Reputation Corporate Leadership 60

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

FEBRUARY 6, 2018

Corporate social responsibility and ethics are important to me, and I am proud to work for a company where I believe in its values, which I think should be a non-negotiable when you are a corporate communications professional! Beyond the people, I also believe in the company and respect the leaders.

Energy 68

Energy Corporate Travel Internal 68

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. Media bias and PR ethics. The survey shows, most respondents say the media is objective “often” (41%) and “sometimes” (37%); few chose absolute answers (i.e. Social media platforms. always or “never”).

Survey 119

Survey Measurement Public Affairs Storytelling 119

Prohibition

DECEMBER 13, 2021

Prepare a list of all relevant risks and vulnerabilities that might have an impact on the organisation in collaboration with members of your leadership team, your crisis management team, and other important stakeholders. Determine the business impact.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62