Remove Employee Remove Ethics Remove Leadership Remove Media Relations
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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Six in 10 comms pros face ethical challenges. 88% of PR pros say creativity is more important in the era of Covid. click image for higher resolution).

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The ethical challenges of weaponized communication – Elizabeth Edwards

Ethical Voices

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. That is not ethical. Avoiding thought terminating cliches. But that is not civil.

Ethics 75
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 96
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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Owned media is the top area of emphasis. Blog: Code of PR Ethics?

Survey 132
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., sponsored posts).

Viral 52
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Stuck in the middle

PRSay

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Who’s affected by this dilemma.

Ethics 60
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Future of PR: 2020 edition

Stephen Waddington

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. a Senior Lecturer in Public Relations at Leeds Business School.