PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations
Sword and the Script
AUGUST 17, 2021
I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Six in 10 comms pros face ethical challenges. 88% of PR pros say creativity is more important in the era of Covid. click image for higher resolution).
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