Remove Ethics Remove Information Remove Privacy Remove Technology

Bits, Bytes and the Ethics of Data

PRSay

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations. The regulation has reshaped privacy laws across Europe, and also applies to U.S. Facebook has also updated its privacy policies.

Ethics 207

How to balance personalization and privacy in communications

PR Daily

As technology develops and consumers change, all signs point toward personalization as the new standard of the modern brand-consumer relationship. Namely, the desire for greater data privacy and protection from exploitation are causing tensions in how brands seek to reach their destination. Some call this the “privacy paradox.” Consumers today generally distrust brands to use their data ethically, in light of poor data practices and constant data breaches.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Web Ad Blocking – is it Ethical?

PRSay

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. Is ad-blocking ethical? They also legitimately (in my view) object to the fact that that Web ads collect information about users that is then communicated back to publishers and advertisers without their knowledge nor consent. Another value to consider in this debate is the free flow of information. Ads do provide the consumers with valuable information.

The New Era of Global: What Marketers Need To Know

PR Expanded

Pay attention to ethics. While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers. Throughout its history, digital technology has always been a catalyst for companies to reach their customers. For instance, global brands who do business in Europe are leading the way as they work to comply this year with GDPR’s requirements for greater consumer privacy and transparency.

Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. ” It’s a war of information being waged on keyboards and in the cloud and it affects all of us. The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Web 2.0

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

It’s not about privacy and friends, but strutting on the world stage. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists. However, companies should think about privacy concerns as they plan to capture conversations from their employees and customers. The post J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche appeared first on PR Daily.

Why Millennials Won’t Unplug From Facebook

PRSay

I may be upset by Facebook’s lack of ethics. ” However, for some services, Facebook’s function extends beyond easier log-ins and simple information sharing — it informs the entire app experience. Millennials are apathetic about digital privacy. Recent studies show a paradox in the millennial perspective on digital privacy. ” Moreover, 34 percent of respondents in this survey say they don’t worry about their privacy at all.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. But public relations has always depended on persuasion, information, advocacy, the truth. We’ll look at ethics and governance. Mobile, data and wearable technology. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.

Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results.

Apple’s Tim Cook slams lax U.S. data-protection laws

PR Daily

CEO Tim Cook was the messenger for Apple’s advocacy, which leant authenticity to the move, given his long history of supporting privacy. He issued his call for tighter security in a speech to the 40th International Conference of Data Protection and Privacy Commissioners. TechCrunch reported : “Our own information — from the everyday to the deeply personal — is being weaponized against us with military efficiency,” warned Cook. Technology is capable of doing great things.

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. A new report AI: Ethics into Practice (opens as a PDF) published by the CBI shows that AI will impact almost all sectors of the economy by 2021. Follow this link for more information.

What’s Next in Public Relations? Let’s Ask My Students

PRSay

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. And they’re thinking globally: how to attract foreign investment as East Asia shifts from a manufacturing economy to one that’s information and technology based; how to convey the vision and values of foreign companies planning to list on U.S.

As public trust ebbs, workers turn to employers for info and assurances

PR Daily

As COVID-19 surges and people’s trust in government entities wanes, employees are seeking reliable information and guidance from their organizations. In his keynote address Wednesday for Ragan’s Best Practices in Internal Communications & Culture Virtual Summit , Jordan stressed the vital importance for organizations to deliver information and a sense of security to employees in these difficult times.

ICCO engages with European governments on digital media and misinformation

Stephen Waddington

It’s one of a number ‘private sector partnerships’ that the Information Society , sometimes referred to as the Information Department, has forged to inform and improve its policy making. Few industries are better equipped to assess and inform policy making on issues around disinformation than ours. They must work in tandem with tech developers to ensure new technology is sufficiently regulated and ethically implemented.

House of Lords Select Committee calls for Digital Authority and principle-led approach to internet regulation

Stephen Waddington

The internet was created as a means of connecting people and democratising information but has been hijacked by commercial interest. The fact is that the law making process and governance cannot keep pace with the speed of technological change and the growth of platforms and digital markets. It’s an issue that was addressed in evidence to the Select Committee by the UK Information Commissioner Elizabeth Dunham.

9 Ways to Become a Marketing Artificial Intelligence Pioneer

PR 20/20

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. So, your marketing technology stack will likely expand, which obviously creates complexity if you don’t plan ahead. Become an informed buyer of AI-powered technology.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

In fact, everyone has caught up to technologies that are now familiar, which means you and your competitors are selling the same benefits, over and over again. Given the data that many companies already have, available technology could, if we used it right, tell us what the most effective response to a crisis is and how to best de-escalate a situation before it turns into a crisis.” Were scant days away from a nascent decade, and key voices have salient insights to offer.

Conducting historical interviews in a transparent age

PR Conversations

It can also be described as a transparent age, as a result of increased openness and sharing of information through online means. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. As with other online information this enables both interviewee and interviewer to consider “commonality of experience” (Merriam et al. An important link between academia and practice is research.

‘Deepfake’ video of Facebook CEO raises red flags for PR, news outlets

PR Daily

The latest video, a creation by an artist exhibiting a gallery show about fake video technology, was uploaded to Instagram and immediately garnered scrutiny for its content: Mark Zuckerberg appears to credit a shadowy organization called Spectre with teaching him how to dominate the world. ” The artists involved said they “welcomed” Facebook’s decision but still questioned the company’s ethics. Just how good is “deepfake” technology?

Video 111

Conducting historical interviews in a transparent age

PR Conversations

It can also be described as a transparent age, as a result of increased openness and sharing of information through online means. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. As with other online information this enables both interviewee and interviewer to consider “commonality of experience” (Merriam et al. An important link between academia and practice is research.

Conducting historical interviews in a transparent age

PR Conversations

It can also be described as a transparent age, as a result of increased openness and sharing of information through online means. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. As with other online information this enables both interviewee and interviewer to consider “commonality of experience” (Merriam et al. An important link between academia and practice is research.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. 21) Consolidation of marketing automation technologies. “We