Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. For a more mature technology business, they can help build a competitive advantage. The post Why Your Technology Company Needs PR appeared first on Crenshaw Communications.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S. Users’ data collection and privacy aren’t consumers’ only area of concern, though.


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How to balance personalization and privacy in communications

PR Daily

As technology develops and consumers change, all signs point toward personalization as the new standard of the modern brand-consumer relationship. Namely, the desire for greater data privacy and protection from exploitation are causing tensions in how brands seek to reach their destination. Some call this the “privacy paradox.” At the same time, however, consumers are more willing than ever to exchange information for convenience and personalized brand experiences.

Privacy Policy


What information do we collect? We collect information from you when you register on our site, place an order, subscribe to our newsletter, respond to a survey or fill out a form. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number, credit card information or social security number. What do we use your information for? How do we protect your information?

Is Google Glass Just Another Nail in Privacy’s Coffin?

Melissa Agnes

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. This leads me to and enforces my second reason for writing this article: The use of Google Glass to invade and violate the privacy of others. It is in the form of a pair of glasses you wear with a little device on the right hand side that contains a camera, microphone, display, touch-pad and battery that enables you, as the user, to view, collect and share information wherever you are.

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit.

Samsung answers privacy concerns over TV voice recognition

PR Daily

Privacy advocates and a good many social media users were not pleased to discover this line from Samsung’s privacy policy for its Internet-connected Smart TVs: Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party through your use of Voice Recognition.

Privacy vs. progress: protecting users from data-gathering

Media Bullseye

Despite the potential for using data to improve PR efforts, it is important to consider the impact this information can have on the average consumer, as this gathering of data could blossom into a personal privacy issue. Mozilla’s fight for privacy. During the last several years, Mozilla has introduced features and held events that fight data gathering tactics and promote user privacy.

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more. Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. Technology updates.

How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm? Is Privacy Consciousness the New Corporate Social Responsibility? How to Change the Privacy Narrative and Public Perception.

Bits, Bytes and the Ethics of Data


Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. Revelations about Cambridge Analytica arrive at a time when organizations are already making privacy changes to comply with the EU General Data Protection Regulation (GDPR), which took effect on May 25. The regulation has reshaped privacy laws across Europe, and also applies to U.S.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?

Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. ” It’s a war of information being waged on keyboards and in the cloud and it affects all of us. The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Web 2.0

Google admits ‘error’ in failing to tell consumers about Nest microphone

PR Daily

Users, the company said, could now enable its virtual-assistant technology, Google Assistant. But it’s a privacy-conscious world now, where a company like Purism appeals to consumers by selling laptops and phones with hard kill switches for microphones and webcams. Engadget wrote : It’s the latest in a series of privacy-related blunders for the company. Crisis Communications Marketing AI artificial intelligence data privacy data security Google

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You Know You Work In Tech PR When…

ImPRessions - Crenshaw Communications

You always have multiple news outlets open on your browser, especially The Information, TechCrunch and Digiday. Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars.

Why Millennials Won’t Unplug From Facebook


” However, for some services, Facebook’s function extends beyond easier log-ins and simple information sharing — it informs the entire app experience. Millennials are apathetic about digital privacy. Recent studies show a paradox in the millennial perspective on digital privacy. However, the American Press Institute found that only two in 10 millennials say they “worry a good deal or all of the time about their information being available online.”

Five ways marketers can prepare for GDPR

PR in High Definition

Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. From a reputation perspective, handling data in a respectful manner shows your customers that you are safe guardians of their personal information. No more ‘why is this company spamming me and how did they get my contact information?’.

Tech Trends Media Didn’t Care About In 2018

ImPRessions - Crenshaw Communications

Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. Also, as the IoT category has matured, security and privacy have become key concerns. Like IoT and crowdfunding, these are innovations that have had and will continue to have a massive impact on the technology space over the long term. Here, if you got in early, you may have captured some great coverage about the technology’s promise.

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Why public relations must wake up to wearables

PR Conversations

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

The splinternet — mankind’s fight over the internet

Doctor Spin

The splinternet (also referred to as cyber-balkanization or internet balkanization) is a characterization of the Internet as splintering and dividing due to various factors, such as technology, commerce, politics, nationalism, religion, and divergent national interests.”

The New Era of Global: What Marketers Need To Know

PR Expanded

While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers. Throughout its history, digital technology has always been a catalyst for companies to reach their customers. For instance, global brands who do business in Europe are leading the way as they work to comply this year with GDPR’s requirements for greater consumer privacy and transparency.

20 Ad Tech Journalists To Follow On Twitter

ImPRessions - Crenshaw Communications

By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever. She’s written some excellent pieces on privacy, with a recent focus on politics, given the runup to the 2020 election. Crenshaw Communications imPRessions public relations technology as tech journalists PR TwitterAs we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people.

ICOs, the new Press Release for a Blockchain World

Flack's Revenge

ICOs (initial coin offering) tap into the excitement surrounding bitcoin and blockchain technology. Many are also excited about the potential of bitcoin to rock the world of money – and blockchain technology to revolutionize how we store and share information. It combines a so-called trust protocol and distributed ledger that can solve privacy, security, and inclusion issues. The Right Communications and Technology Stuff.

Is it time to Rethink our Faustian Bargain with “Free”?

Flack's Revenge

The problems start with Free; the assumption that information wants to be free, as tech luminaries famously proclaimed , that we want it to be free, and that society benefits from all of this. PR Tech Public Relations Social Media Technology content copyright journalism media social mediaThere is legislation brewing in Europe that could upend digital media.

Campaign Recap: Advertising Week 2018


This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. Streaming TV has personal information on the consumer, such as entertainment preference. What the industry has realized is consumers are okay with sharing information, so long as it’s on their terms, and the ads are authentic and real for their interests. 5WPR News Public Relations Technology Marketing Technology PR

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow.

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Big Tech Advertising: Olive Branch or Smoke Screen?


Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy. It’s rolling out a new News tab that promises to both pay publishers fairly as well as prevent the spread of false information. It’s made promises surrounding the consumer data privacy debate.

Frederick Ghahramani donating $1,000,000 to Help Repeal Bill C-51


Please contact susan@reimaginepr.com or cell (416) 568-5974 to arrange an interview or for more information. TORONTO– Canadian technology entrepreneur Frederick Ghahramani is pledging $1,000,000 to fight Bill C-51, the newly enacted law that authorizes the government to collect and share Canadians’ private information with no oversight. If Harper and his staff have nothing to hide, let them surrender their privacy and rights just like the rest of us.

Getting Back on the Right Path

Waxing UnLyrical

Apparently there are better ways to handle this, as Matt Gemmell explained in the post that initially revealed the privacy breach. They took full responsibility, completely deleted all of the user information on their servers, changed the option to upload this data to opt-in and already submitted an updated version of their application to Apple. He also writes about how technology impacts our productivity, our creativity and our lives. Guest post by Michael Schechter.

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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results.

CAPP Publishes Recommendations for Telehealth

Scott Public Relations

Patients need to know what telehealth can and can’t do, how their privacy is protected, and when telehealth can complement or substitute for in-person care. Providers need access to evidence-based research on the best practices for telehealth technology. Involving providers from a variety of specialties is the best way to ensure that such guidelines are comprehensive and informative.

What The Jumpshot Closure Means for Earned Media Attribution


In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.” For more information on PR Attribution or press inquiries, please contact us at info@onclusive.com.

Talk to me

Stephen Waddington

One in four voice users have searched for information about fitness, food and drink, health, retail, and travel and leisure. Devices and usage Alexa is the most widely recognised and used voice-activated tech in the UK with 30% of people using Amazon’s technology.

What The Jumpshot Closure Means for Earned Media Attribution


In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.” For more information on PR Attribution or press inquiries, please contact us at info@onclusive.com.

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B2B Security Vendors: Prepare for Scrutiny

Shift Communications

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. How long will it be before B2B tech vendors, especially security vendors that supply the technological underpinnings of these public companies, are subject to the same scrutiny? b2b Crisis Communications Marketing Public Relations Strategy Technology Thought Leadership

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Online security using SSL and HTTPS


SSL stands for Secure Sockets Layer, which is essentially a protocol that provides a secure connection and encrypts the information that is being sent from a server to a user and vice versa. SSL provides security in two steps, which offers online privacy and data integrity. This could mean hackers or other unwanted third parties can access the information you are sending to and receiving from this server. ssl,http,https,security,technologyWhat do SSL and HTTPS mean?

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Apple’s Tim Cook slams lax U.S. data-protection laws

PR Daily

CEO Tim Cook was the messenger for Apple’s advocacy, which leant authenticity to the move, given his long history of supporting privacy. He issued his call for tighter security in a speech to the 40th International Conference of Data Protection and Privacy Commissioners. TechCrunch reported : “Our own information — from the everyday to the deeply personal — is being weaponized against us with military efficiency,” warned Cook. Technology is capable of doing great things.

Why we should stop pretending virtual meetings are working—and how to fix them

PR Daily

Practice the technology to avoid common blunders from equipment failures and poor preparation. Know your technology. More video interactions require better connectivity and faster technologies such as 5G and Wi-Fi 6E. Learn how to make the most of your technology.

In earnings call, Facebook discloses $3-5B in fines—and Wall Street yawns

PR Daily

Facebook says it is preparing to pay a hefty fine to the Federal Trade Commission for privacy violations stemming from the Cambridge Analytica scandal. The company made the announcement coinciding with a positive earnings report where the company demonstrated revenue growth and promised to continue its structural reorganization towards privacy. As the Washington Post notes , the fine of that size effectively “resets the baseline for future privacy investigations.”

20 Cybersecurity Reporters To Follow On Twitter

ImPRessions - Crenshaw Communications

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. Laura covers cybersecurity and privacy with a consumer focus at CNET. Lily is another of WIRED’s top security writers covering digital privacy, information security and hacking. He also covers a wide array of topics related to technology and government affairs.