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Leveraging Data Analytics for Informed Investor Relations

Presspage

In case of misunderstandings or concerns, you can quickly intervene, clarifying facts and maintaining accurate information flow. Personalized content, informed by data, deepens investor relationships by aligning messages with their specific interests, such as sustainability, enhancing loyalty and engagement.

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Bits, Bytes and the Ethics of Data

PRSay

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations.

Ethics 202
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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 Sephora also failed to process people’s requests to opt out of their information being sold, Bonta’s office said. million in penalties for alleged violations involving its targeted-advertising practices.

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The Importance of Ethics and Authenticity in a PR Career

5W PR

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

Ethics 88
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S&T Live Recap: Michele Ewing on Ethics in Public Relations and Data Privacy

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Ewing, APR, Fellow PRSA.

Ethics 60
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How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

He discusses a number of important issues, including: How can we best balance safeguarding confidences and disclosure of information? What is the most difficult ethical challenge you ever confronted at work? Trying to keep the staff well informed and looking at financial information. How fast should we move on AI?

Ethics 79
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Legal and Ethical Dimensions: Using Online Data for PR Strategies

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 91