Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. unsplash-logo Rahul Chakraborty.

Web 68

Web Social Media Tools Enterprise 68

Onclusive

DECEMBER 14, 2021

The good news is that with pre-built reporting tools, you can free yourself to focus on what you do best – communications strategy, media relations and managing brand reputation. PR Manager, Enterprise Company. The platform is simple to use and provides extremely strong metrics which resonate with the wider business.

Tools 370

Tools Report Comparison Media 370

Onclusive

NOVEMBER 17, 2021

Onclusive offers comprehensive earned and social media sentiment monitoring that uses artificial intelligence to deliver a detailed look into the tone of media coverage. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

AUGUST 24, 2020

Millions of articles a day in 100+ languages are, among other things, dissected for their relevance to any topic, the reputation of the publication, the repetition in social media, the sentiment of the article and the sentiment related to every entity mentioned in each article.

Analytics 347

Analytics Engineering System Software 347

Presspage

APRIL 11, 2024

We were on a tight budget, so the PR firm advised us to create our own ‘social media release’: basically, a website where journalists could find all the information they needed to know about our company. Within one year, the company had already caught the attention of major enterprise clients like KLM, Velux and Epson.

Enterprise 117

Enterprise Automotive Company Airlines 117

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

Enterprise 261

Enterprise Privacy Government Software 261

Stephen Waddington

JUNE 29, 2021

Research and Development tax relief for small and medium-sized enterprises applies to enterprises with less than 500 employees and turnover under €100m or a balance sheet total under €86m. Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 144

Analysis Tools Software SMB 144

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. and the Social Shake-up in May in Atlanta. BONUS: The Growth PR Conference .

Conference 256

Conference Content Marketing Marketing Internal 256

The Hoffman Agency

MARCH 21, 2024

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. Presently, MSMEs contribute up to 60% to the GDP.

Leadership 69

Leadership Biotechnology Policies Local 69

PR in High Definition

APRIL 28, 2016

From VR games and entertainment to the latest VR capabilities for the enterprise, there is no question that virtual reality will become more embedded in our daily lives. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. […].

Social Media 48

Social Media Tools Enterprise Marketing 48

Agility PR Solutions

SEPTEMBER 23, 2019

New research from PR and social media agency Uproar PR finds that employees are recommending enterprise tech solutions to their employers—and they’re learning about those solutions from the media.

Employee 66

Employee Enterprise Media Survey 66

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

PR in High Definition

APRIL 28, 2016

From VR games and entertainment to the latest VR capabilities for the enterprise , there is no question that virtual reality will become more embedded in our daily lives. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media.

Social Media 54

Social Media Tools Marketing Enterprise 54

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Don’t call.

Pitching 160

Pitching Media Enterprise Media Relations 160

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. Highest ROI : Lithium social media management. Engage Social SmartShare.

Tools 120

Tools Enterprise Analytics Case Study 120

Shift Communications

SEPTEMBER 8, 2015

An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. Vice President, Marketing Technology. The post Getting a READ on social media influencers appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Data-Driven.

Social Media 60

Social Media Media Data B2C 60

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination.

Measurement 183

Measurement Communications Analysis Data 183

Stephen Waddington

MARCH 24, 2021

What will this mean for us as communicators who rely on media channels to tell stories, spread news, information, and insights? Technology and artificial intelligence Conversations are moving away from the bottom line and towards the triple bottom line –profit, people, and the planet. Who would you work for?

Ethics 178

Ethics Publicity Enterprise Groups 178

The Proactive Report

MARCH 30, 2018

Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. The post CMOs Regard Measurement as Key to Proving Value appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Flack's Revenge

SEPTEMBER 15, 2020

E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. This has been happening for some time. Enter ABM . Here are some ways. Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Stephen Waddington

OCTOBER 22, 2019

Building a PR tool platform A report published last week called Martech: 2020 and Beyond published by BDO, WARC, and the University of Bristol, estimates that worldwide marketing technology is $121.5 Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd.

Tools 60

Tools Enterprise Software Technology 60

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels.

B2B 120

B2B Customer Service Software Technology 120

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. He wanted to try this new technology on for size.

Social Media 60

Social Media Media Twitter Insurance 60

Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

NOVEMBER 19, 2019

It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). 5) As a marketing leader in a large enterprise, how have you used storytelling?

Storytelling 85

Storytelling Brand Branding Customer Service 85

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Onclusive appointed Patrick Liang as chief technology officer; Liang is a company co-founder.

Internal 147

Internal International Tools Software 147

Sword and the Script

MARCH 14, 2023

The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code. I’ll dig into that more in a moment. The second AI is a generative AI called “Taylor.”

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 115

Software Tools Publicity System 115

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. Yet, in the digital age, technology, time and trends have a way of changing the game. For the most part, those unwritten rules stand up well. They may also be reached through storytelling.

B2B 147

B2B B2C Enterprise Pitching 147

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. Below is the summary of news from the world of the PR technology vendors.

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Onclusive acquired the European “social listening and intelligence platform Digimind for an undisclosed fee,” according to reporting. Meltwater named Scott Gibbs as SVP of Global Enterprise leading the company’s enterprise sales team.

Publicity 85

Publicity Survey Enterprise Pitching 85

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Social Media Masterminds. If you are teaching, working, or a part of social media in some way, you have to join this group. The Social Media Professors Community.

Community 40

Community Social Media Media Sports 40

Prohibition

DECEMBER 16, 2022

Overall, this was a fantastic example of how brands can effectively tap into both seasonal awareness days and trending social media content to create a creative and eye-catching campaign that grabbed the attention of the media – great work Costa! Campaign Round up : Our favourite Recent PR and Social Media Campaigns.

Creativity 71

Creativity B2C Enterprise Examples 71

Barokas

JANUARY 19, 2018

We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. AutoMobili-D is a show floor within NAIAS that highlights the advancements in technologies that help people and goods move more freely.

Automotive 109

Automotive Mobile Transportation Enterprise 109