Onclusive

AUGUST 24, 2020

All those data and innovative analytical tools are delivered through three media monitoring systems beginning with our flagship Enterprise product which incorporates the highest-end analytics including Power of Voice and PR Attribution.

Analytics 347

Analytics Engineering System Software 347

Flack's Revenge

DECEMBER 12, 2022

Some say the move was about Facebook’s effort to recapture leadership on the heels of lots of bad press, stagnant numbers, and the flocking of a newer generation to other platforms, like TikTok. A Look at Technology Evolution. There’s also been a huge spike in startups entering and growing in the space, as evidenced by VC investment.

Real Estate 156

Real Estate Case Study Technology Education 156

Bianchi Biz Blog

JANUARY 22, 2024

The Operational Excellence Awards program was created by Seraph, a global enterprise consulting firm, to celebrate excellence in automotive manufacturing across North America. Entries are being accepted through March 8, 2024. Are you an automotive supplier that is achieving great things within your plant operations?

Automotive 89

Automotive Enterprise Resources Product Launch 89

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Onclusive

MARCH 29, 2022

Do they have a standard done-for-you offering, and /or a customizable enterprise solution? PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe. What do they offer in terms of technical and strategic support? How Onclusive measures up.

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Wadds Inc.

OCTOBER 9, 2022

The situation has been exacerbated by a change of political leadership and monarchy, global trade wars, and an impending recession. customer persona of a small and medium sized enterprise (SME). We are living in a period of radical uncertainty in which political, cultural, and economic norms are being challenged.

Creativity 118

Creativity Agency Enterprise Crisis 118

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. The world of marketing and PR evolves rapidly. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

MARCH 29, 2022

Do they have a standard done-for-you offering, and /or a customizable enterprise solution? PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe What do they offer in terms of technical and strategic support?

Measurement 195

Measurement How To Analysis Data 195

Shift Communications

JUNE 6, 2023

And these examples don’t even begin to touch on the potential for enterprise technology that’s raced to embed genAI into its features to go astray or serve up problematic outcomes for users. Sit with your leadership teams and scenario plan for the unthinkable.

Enterprise 78

Enterprise Reputation Crisis System 78

Stern + Associates

APRIL 17, 2023

With jobs demanding more from us than ever before – more collaboration, engagement and technological knowhow – the research of leadership expert Rob Cross , the Edward A. What creates a sustainable, high performer today?

How To 80

How To Leadership Enterprise Groups 80

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. The multi-pitch generator is only available for enterprise customers ( see pricing ). Source: The State of PR Technology 2023 Report by Prowly. The second feature is a “biography generator.”

Software 121

Software Pitching Ethics Privacy 121

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. For female founders of successful technology businesses, there’s likely to be greater opportunity for plum speaking engagements, simply because they are so rare.

Conference 136

Conference Enterprise Technology Financial 136

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. SocialChorus enterprise social. SpredFast enterprise social. The day featured panels on just about every aspect of the field.

Tools 120

Tools Enterprise Analytics Case Study 120

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space.

Survey 60

Survey Data Brand Branding 60

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Stern + Associates

MARCH 3, 2023

That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job. Sounds grim and deflating, but setting up the problem is key to introducing the solution.

Communications 106

Communications How To Banking Government 106

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination.

Measurement 180

Measurement Communications Analysis Data 180

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

Stern + Associates

SEPTEMBER 26, 2023

As leaders aspire to leverage new technological advancements such as AI, it’s important to ensure that the organization can successfully move through the entire data-value creation process. According to Barbara Wixom, Ph.D.

Data 77

Data Strategy System Enterprise 77

PR for Anyone

OCTOBER 18, 2023

In her exploration, she delves into the complex nature of these changes, from the seismic shifts induced by the pandemic, to the pervasive cloud of economic uncertainty, and even the rapid evolution propelled by technological advancements, such as the advent of generative AI.

Journalism 130

Journalism Enterprise Construction Technology 130

Stephen Waddington

NOVEMBER 26, 2020

Enterprise social networks, messaging, scheduling, and video have all been adopted. Leadership and differentiation: How can you use tools for competitive advantage? There’s an in-built disincentive in PR agencies who'd model is to sell time to adopt technology which saves time for repetitive tasks.

Tools 175

Tools How To Agency SEO 175

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Plus, communications technology plays a crucial role in the plot. What follows is a leadership struggle as Denzel’s character tries to have the order retracted. Michael Corleone moves his family to Nevada as part of a larger reputation management initiative to establish the enterprise as a legitimate business.

Tools 170

Tools Government Crisis Public Affairs 170

PRSay

OCTOBER 3, 2016

Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.” At its essence, Gartner suggests that mobile technology needs to play an active role in a company’s business operations. Mobile technology offers businesses the ability to accomplish a few key things. Doesn’t this make sense?

Mobile 114

Mobile Enterprise Employee Technology 114

PRSay

JUNE 23, 2021

Payments to the organized criminal enterprises in Eastern Europe and elsewhere that claim responsibility for the lion’s share of incidents rose 300 percent last year, despite mounting pressure on companies from law enforcement and national security authorities not to meet the extortionists’ demands.

Crisis 141

Crisis Insurance Insurance Exercises 141

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 187

Marketing Content Marketing Data Social Media 187

Melissa Agnes

FEBRUARY 1, 2017

What it means to “normalize emotions” – and leadership’s role and responsibility in doing so. Her client list includes financial organizations, technology companies, healthcare organizations, government agencies, cities and municipalities, energy companies, global non-profits, and many others.

Crisis Management 100

Crisis Management Crisis Government Healthcare 100

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out.

Software 85

Software Internal International Pitching 85

Flack's Revenge

JULY 11, 2018

In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership. In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser. GE’s mantra: “We Bring Good things to Life.” Big Ideas in PR.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

MARCH 22, 2017

An executive who buys enterprise technology, for example, has access to unprecedented amounts of information, including analyst reports, reviews, studies, and informal testimonials on LinkedIn discussion groups. A stronger way to reap influence over the long term is through the insights and opinions of tastemakers in relevant sectors.

B2B 136

B2B Brand Branding Marketing 136

Sword and the Script

JUNE 27, 2017

1) Hands on marketing leadership. Of course, that makes sense: any business initiative that stands a chance of success requires resources, but it’s my observation that the survey data misses an important point: marketing leadership. The time and resources to produce quality. Content marketing requires time – six months at a minimum.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

PRSay

MAY 11, 2020

She leads PR campaigns for enterprise technology companies in a wide variety of industries from food to robotics and more. Wishing you productive days at work, from home — and welcome to our new shared reality. Whitney Wells is an account director at BAM Communications with 10-plus years of experience. Photo credit: charles deluvio.

How To 138

How To Transportation Enterprise Meeting 138

PRSay

NOVEMBER 18, 2016

While finding the right targets does require some digging, advancements in data and technology are making the process simpler and more effective than ever before. With advancements in technology, we are now able to more accurately measure the ROI of earned media. That has to change. There’s no need to fit a square peg in a round hole.

Media 60

Media Leadership Enterprise Data 60