PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Aspirational or emotional?

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. For female founders of successful technology businesses, there’s likely to be greater opportunity for plum speaking engagements, simply because they are so rare.

Conference 136

Conference Enterprise Technology Financial 136

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space.

Survey 60

Survey Data Brand Branding 60

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Melissa Agnes

FEBRUARY 1, 2017

What it means to “normalize emotions” – and leadership’s role and responsibility in doing so. Her client list includes financial organizations, technology companies, healthcare organizations, government agencies, cities and municipalities, energy companies, global non-profits, and many others.

Crisis Management 100

Crisis Management Crisis Government Healthcare 100

PRSay

MAY 11, 2020

When my husband was offered a new job out of state a few years ago, I approached the head of my San Diego-based agency to share our new plans, half expecting her to wish me well and good luck. She leads PR campaigns for enterprise technology companies in a wide variety of industries from food to robotics and more.

How To 166

How To Transportation Enterprise Meeting 166

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out. See it here.”.

Software 85

Software Internal International Pitching 85

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. This is a good fit if you’re looking to master content technology and strategy in 2020.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JUNE 27, 2017

1) Hands on marketing leadership. Of course, that makes sense: any business initiative that stands a chance of success requires resources, but it’s my observation that the survey data misses an important point: marketing leadership. Can your agency bring big ideas – and execute them? The time and resources to produce quality.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 62

Survey B2B Marketing Mobile 62

Offleash

MAY 31, 2018

Our agency defines the ‘right people’ not only as our own employees, but also our clients and partners. Throughout her 18 years at Offleash, Julie has played an ongoing role in gaining awareness and market share for her enterprise technology clients. So what does it take to create an award-winning culture? Work with the best.

Employee 53

Employee Enterprise Energy Leadership 53

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Q: How did you decide on the ideal marketing technology stack? Q&A with VP of Marketing at CMI. A: Be prepared.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology.

Marketing 50

Marketing Wireless Software Journalism 50

Solo PR Pro

JANUARY 12, 2016

“Last year marked the 20 th anniversary of my company, and I will continue to participate online, speak at industry events, and provide strategic public relations services to enterprise technology clients. I look forward to continuing to serve Solo PR Pro as board member, community participant and its biggest fan!”.

Resources 40

Resources Community Enterprise Banking 40

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

JUNE 6, 2023

And these examples don’t even begin to touch on the potential for enterprise technology that’s raced to embed genAI into its features to go astray or serve up problematic outcomes for users. Sit with your leadership teams and scenario plan for the unthinkable.

Enterprise 78

Enterprise Reputation Crisis System 78

Flack's Revenge

JULY 11, 2018

Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership. A Big Idea delivered in some agency conference room likely spawned these campaigns. Apple’s “Think Different.”

Insurance 204

Insurance Insurance Advertising Advertising 204

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. COVID-19 has forced agencies and communication teams to shift to the cloud if they weren’t already. Enterprise social networks, messaging, scheduling, and video have all been adopted. That must change.

Tools 175

Tools How To Agency SEO 175

ImPRessions - Crenshaw Communications

MARCH 22, 2017

An executive who buys enterprise technology, for example, has access to unprecedented amounts of information, including analyst reports, reviews, studies, and informal testimonials on LinkedIn discussion groups. A stronger way to reap influence over the long term is through the insights and opinions of tastemakers in relevant sectors.

B2B 136

B2B Brand Branding Marketing 136

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. The good news for comms pros: It will be a blend of both technology and human insight. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise.

Publicity 85

Publicity Training Technology Data 85

PR 20/20

APRIL 16, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. But, what makes a business grow from a startup to an enterprise success story? Avoid leadership gaps. continuity of leadership excellence from within ? Debunk myths.

Company 66

Company Marketing Leadership Enterprise 66

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. Q: How did you decide on the ideal marketing technology stack?

Marketing 42

Marketing Leadership Engineering Education 42

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

SEPTEMBER 12, 2016

And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. Aedhmar, you certainly have earned the Distinguished Service Award and, as we both are agency citizens, I am particularly pleased to share the podium with you this evening. Dave is a Ketchum alum.

Leadership 0

Leadership Agency Education Communications 0

Shift Communications

AUGUST 24, 2016

Lack of senior leadership endorsement/pressure. ” If 80% of data is within organizations themselves, applications like Slack are primed to be the place where data is exchanged in an enterprise vs. a Facebook or Google. Better to not know than to expose failure. Derek Lyons. Vice President.

Data 60

Data Marketing System Google 60