PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. Karlie: My degree is in public relations from the University of Florida (UF). In one class, we were asked to write a release based on a police report. For me, health care public relations was about putting the hospital or client in a positive light.

Leadership 159

Leadership Conference Local Internal 159

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market? I like to write about new campaigns before they break so that the info is still fresh.”.

Automotive 87

Automotive Journalism Interviews Engineering 87

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. How to stand out?

Wikipedia 103

Wikipedia Writing Video Report 103

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. The headline should clearly describe what your press release is about while including keywords (for search engine optimization). Write simply. Forget the fluff. Be sure your story is newsworthy.

Pitching 54

Pitching Media Media Relations Writing 54

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Sword and the Script

SEPTEMBER 1, 2020

million for the full year in 2018 , the last full year report the company published as a public company. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4

Internal 147

Internal International Tools Software 147

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. They might even provide select data to the public, to be more transparent.

Trends 120

Trends Mobile Web System 120

Sword and the Script

JANUARY 31, 2023

Cision acquires Factmata “Cision has acquired Factmata, a social and news media monitoring startup,” according to BusinessCloud , a UK-based tech publication. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.”

Software 78

Software Case Study Technology Tools 78

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Marketers should also keep in mind: YouTube is not classified as a search engine.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

AUGUST 1, 2017

Anything less tends to come off as bullying or desperation, especially in the long run, and public relations is very long run. They’ll share stories from competitive publications and reporters, add commentary, and interview each other (it is especially common for print reporters to be interviewed broadcasts and podcasts).

Interviews 60

Interviews B2B Media Report 60

Waxing UnLyrical

JULY 3, 2013

If you spoke at a party the way most businesses speak to the public, no one would know who you were after you left. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything.

Marketing 100

Marketing SEO Writing Engineering 100

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Here are the headlines.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 20, 2018

Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. Indeed, a few posts from this site have been syndicated to trade publications like Ragan and PR Daily. The risk is that if two links have the same content, a search engine will select one to return to a given search query.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 2) Visual Search Engine to Sell Search Ads.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

SEPTEMBER 19, 2017

Public relations is a great way to get quoted in the news. The Dale Carnegie techniques of meeting new people, going to meetings and speaking in public will always work. – print advertising. We worked with an East Coast law firm to write thousands of words of content about a particular mass tort. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Maxim Behar

JANUARY 11, 2024

And that's why when I get up in the morning, I make coffee and with it, I always read an article that was written yesterday about the Public Relations business. When he presented it to journalists, he said, "This is the car, I put petrol in it, start the engine, and off it goes". Then many journalists wrote that this had no future.

Leadership 59

Leadership Social Media Creativity Ethics 59

wiredPRworks

FEBRUARY 11, 2016

Promote your business and amplify your message across communication channels: Public Relations and Social Media. Print and Digital Advertising. How SEO works to get you in front of search engines and people. Writing tips to help you make the most of the only thing people really read. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

JANUARY 3, 2017

His byline, for a wide range of publications, will surface in the first couple pages of a Google search. He has also been a marketer and accepts an occasional commission for business writing. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Norton's Notes

DECEMBER 10, 2014

Mrs Jenkinson signed the policy agreement but apparently didn’t read the small print (who does?) Many hotels have already been banned from it for trying to pay people to write glowing reviews. as she didn’t have her glasses with her at the time.

Hotels 37

Hotels Crisis Management How To Policies 37

Norton's Notes

JULY 20, 2016

Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine. The vision from the outset of the project was to design and engineer the most innovative solution in response to five key challenges facing customers in today’s construction sector.

Case Study 28

Case Study Social Media Study Media 28

Bianchi Biz Blog

JUNE 21, 2022

My specialty is coverage of equipment issues, from engines to brakes and everything in between. I test drive new equipment offerings in print and video formats. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. Wilson award for business journalism.

Meeting 87

Meeting Media Chemicals Radio 87

Doctor Spin

JANUARY 27, 2022

Is it even possible to avoid stress in public relations? Public relations is one of the most stressful jobs in the world. Construction workers and engineers build homes, hospitals, and roads. Public relations professionals often report feeling overworked, stressed, and anxious. Are PR Professionals … Weak?

Publicity 52

Publicity How To Industry Study 52

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency.

Meeting 66

Meeting Automotive Engineering Media 66

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication.

How To 176

How To Media Guidelines Pitching 176

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Search Engine Optimization. This also adds a human touch to the writing. Not Too Long.

Small Business 94

Small Business Writing Engineering Infographics 94

Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Let's open the door a little bit for the public and get into this very important profession of PR, public relations. What are these relationships with the various strata of public life?

Hotels 64

Hotels Newspapers Journalism Ethics 64

Maxim Behar

SEPTEMBER 4, 2023

On the contrary - in the last few cases, it is they who have served to inform the public about who thinks what, what they have done and what they think about what they have done. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.

Social Media 52

Social Media Media Writing Web 52

Cision

MAY 3, 2017

Pilots have altimeters, instruments that help them monitor their elevation in the sky, with radar they know where they are in relation to other planes, the ground, and even how well their engines are performing. So, here we have a publication with 2.1 If anything goes wrong, they follow procedure to correct course, or land the plane.

Airlines 137

Airlines How To Engineering Radio 137

NewsWhip

APRIL 28, 2021

So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. If that age group is still reading your Arabian Business or your Forbes Magazine, then we’ll still continue to write a press release. And what we can see now is those numbers are vastly different.

Consumer 78

Consumer Measurement Local Data 78

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. American author, entrepreneur, marketer, and public speaker. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) Or a food journalist for print media. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. It’s excellent for writing pitches or email templates if you come up with a bad case of writer’s block.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) Or a food journalist for print media. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. It’s excellent for writing pitches or email templates if you come up with a bad case of writer’s block.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

MAY 3, 2017

Pilots have altimeters, instruments that help them monitor their elevation in the sky, with radar they know where they are in relation to other planes, the ground, and even how well their engines are performing. So, here we have a publication with 2.1 If anything goes wrong, they follow procedure to correct course, or land the plane.

Airlines 65

Airlines How To Engineering Data 65