Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Search engines such as Google are not concerned with your reputation. Social networks – Facebook, Twitter.

Reputation 118

Reputation Google Crisis Management Engineering 118

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Here’s a few pointers for each: Facebook: Include an image, and use good keywords in the messaging. Write for the Platform.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Waxing UnLyrical

APRIL 23, 2013

The Fake Facebook Meme. Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. Twitter and Facebook both contain plenty of fake followers. The quote went viral, thus crediting the tweeter.

Social Media 106

Social Media Media Viral Facebook 106

David PR Group

JUNE 8, 2017

If you haven’t heard the story, a number of students who had been admitted to the school had connected on the Harvard College Class of 2021 Facebook group. Some kids then starting posting risqué memes and eventually created their own splinter Facebook group. The story broke in the Harvard Crimson and soon went viral.

Privacy 66

Privacy Reputation Google Engineering 66

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Triberr does this exceptionally by networking bloggers into tribes and giving them a low-friction way to distribute each other’s posts on Twitter, Facebook and LinkedIn.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

JULY 25, 2011

The first reaction to all the talk around Google+ and it’s Facebook-killing armor was, “Oh God, not another one.&#. Let’s take a moment to talk about the very premise of “friending &# on Facebook. A viral (forgive the cliche) spin out was evident with Google+. Feel the same urge with Facebook stream?

Google 77

Google Enterprise Facebook Viral 77

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Read on, and disregard at your own peril. Alas, times have changed. Source: Mashable ). #3.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? Highly Inflated Expectations for Social Media. Expectations for social media have long faced inflated expectations. Today it’s next to nothing.

Mobile 60

Mobile Survey Marketing B2C 60

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? On Facebook or Twitter, reputations created over years may be crushed in minutes. At Prohibition PR, you will work with dedicated, multi-disciplinary staff: engineers, business analysts and researchers who are skilful in handling any kind of crisis communication formulate.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). Believe it or not, owned media is where most companies fall down hardest on earned media.

Pitching 60

Pitching eBook Advertising Advertising 60

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Facebook : How many Likes? The Verge.

How To 198

How To Real Estate Web Case Study 198

The Resolution Blog

JANUARY 8, 2018

Google has just announced one the biggest changes to the search engine in recent years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Here Gary shares a guide and email template to the people that hold the key… 19. Get up to date here.

Tools 136

Tools Publicity SEO Measurement 136

Flatiron Communications

APRIL 15, 2015

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. This very well could have marked the epochal start of the tech media echo chamber.).

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Sword and the Script

FEBRUARY 9, 2016

There’s a persistent meme on Facebook: The amazing Alaskan Tree Frog freezes during the harsh winter months, thaws in the spring and hops along with life. The business model of search engines is based on the ability to deliver relevant content that provides answers in response to inquiries. by Frank Strong. Photo credit: Snopes.com.

Content Marketing 60

Content Marketing Facebook Marketing Viral 60

Beyond PR

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Facebook : How many Likes? The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Senior Writer at Fortune.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JULY 30, 2014

Growth hacking” comes from a combination of the “faster is always better” and “newer is always better” mentality – contrasting Internet products like Facebook and Dropbox with tangible products like shampoo and couches. In some ways, this makes sense in the current Silicon Valley zeitgeist.

Viral 100

Viral Community Nonprofit Social Media 100

Stephen Waddington

AUGUST 27, 2018

Digital networks and new forms of digital media are making it easier than ever for organisations to engage with their audiences by creating their own text, images and video and sharing via social networks such as Google+, Facebook, Pinterest and Twitter. Distribution is effected by web crawlers and search engines."

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

AUGUST 20, 2014

Bring any three social media marketers together over an all-you-can-eat dinner of Buffalo Wild Wings, and stand back for a furious debate over: What’s the best time and day of the week to post content via Facebook and other social media channels? Hint: it depends if you want Facebook likes or shares). From a PPC ad online?

Social Media 97

Social Media Media YouTube Facebook 97

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. “Microenterprises increasingly rely on public relations. Not all predictions are positive. For this, I apologize. In its place will be __ (fill in the blank).

Marketing 101

Marketing Content Marketing Advertising Advertising 101

NewsWhip

JUNE 23, 2021

This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. You need to really establish the set of facts rooted in research engineering and science, which infrastructure is, you need to use that to your advantage.

Data 78

Data Media Analytics Energy 78

Beyond PR

MARCH 23, 2016

A major reason for this is that search engine algorithms are continually giving more weight to human behavior. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it. , your entire content package – or content experience – must be considered.

Video 40

Video eBook Viral Infographics 40

Beyond PR

OCTOBER 12, 2016

These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. The site supports video from YouTube, Vine, Vimeo, Facebook, and Instagram. GIPHY.com is essentially the godfather of GIF search engines.

Tools 40

Tools Video Instagram Viral 40

Contently - Strategy

DECEMBER 1, 2021

percent across industries, compared to Facebook’s 0.07 percent of your Facebook followers are likely to even see your post, while email reaches roughly 85 percent of recipients, with open rates that average 22.86 Recent controversy aside, Facebook remains the largest social media platform, with more than 2.8 Not convinced?

LinkedIn 137

LinkedIn Facebook Blogging Mobile 137

Norton's Notes

SEPTEMBER 25, 2015

1] [2] It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. “ [4] [5] Facebook , Twitter , LinkedIn , Airbnb and Dropbox are all companies that use growth hacking techniques.

Marketing 28

Marketing Employee Wikipedia Data 28

Cision

JULY 25, 2016

As an example, there are a lot of people that spend some portion of their time on Facebook every week. Facebook is the dominant social network in terms of nearly every metric (except engagement, which is dominated by Facebook-property Instagram). Do superusers do what you want them to do?

Facebook 120

Facebook Instagram Measurement Twitter 120

Stephen Waddington

DECEMBER 24, 2019

Stephen is the manufacturing worker from Wilton Engineering who defiantly held up a massive hand-made ‘We Love Boris’ sign, when the Prime Minister visited in the second week of the campaign. The Conservatives used Facebook very effectively, and video rather, than written posts, was the most engaging part of their campaign.

Newspapers 78

Newspapers Film Local Policies 78

Stephen Waddington

JUNE 22, 2017

Echo chambers and filter bubbles are undoubtedly real for some, but researchers found that users of social media, aggregators, and search engines experience more diversity than non-users. #3 The use of WhatsApp for news is starting to rival Facebook in a number of markets including Malaysia (51%), Brazil (46%), and Spain (32%). #5

Report 116

Report Mobile Viral Social Media 116

PR 20/20

APRIL 7, 2016

JP is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. The results to any quiz is where your brand has a chance to go viral when shared on social media. The following is a guest post from JP Misenas.

Social Media 40

Social Media How To Media eBook 40

Cision

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Facebook has been blunt – brands must pay to reach their audience. Facebook’s algorithm exponentially diminishes the organic reach of your content. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

AUGUST 8, 2016

“(During the Ferguson, Missouri riots) Millions of tweets were apparently sent during this day where people were concentrating on what’s going on, and I switched to Facebook in the middle of all of this. And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Beyond PR

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Facebook has been blunt – brands must pay to reach their audience. Facebook’s algorithm exponentially diminishes the organic reach of your content. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

AUGUST 4, 2016

No one wants to see 10 hashtags from Instagram in a Facebook post. By now, almost the entire world is on Facebook it seems, so let’s make sure we are getting it right with these 11 best practices for brands. Remember that people have a greater expectation for visuals on Facebook. Leverage Facebook Live! With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). Charles Francis Jenkins, American inventor, engineer, and television pioneer. In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head.

Ethics 52

Ethics Communications Print Television 52