Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Employee evangelists are made, not born. Guest Post by Laurel Kennedy. A Reason to Speak.

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Employee Crisis Corporate Social Media 70

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

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PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. Clearly, companies are noticing the utility of an individual who gains a large following on social media to be a spokesperson or “brand ambassador.”. 9 and Sept. 21 ) and a new Ethics Quiz. .

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Ethics Public Affairs Policies Guidelines 170

Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. What about YouTube?

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The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. What are people saying about your brand when discussing CRM systems on social media? Where are they on social? What YouTube channels do they subscribe to? Now is the time for intelligent promotion.

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Trends Marketing Wikipedia Reddit 182

Sword and the Script

FEBRUARY 20, 2024

She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Just 7% say they are unlikely to use it; Top social channels for PR. As always there are links to the underlying resources for anyone interested.

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Report Publicity Marketing Pitching 106

Landis PR

APRIL 29, 2024

This applies to the media also. It is not advisable to have an employee of a communications firm present in the interview situation. The Most Popular Social Media Channels in Finland Youtube : 4.46 A good place to meet younger decision makers and social media influencers. million users Facebook : 3.59

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Prohibition

OCTOBER 2, 2023

If you’re struggling to keep up with your competitors, social listening is great for competitive analysis – identifying market trends and formulating effective strategies. Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come.

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B2B Trends Strategy Marketing 77

Communications Conversations

JUNE 23, 2016

For years, we’ve been trying to answer the same question: Why are brands banning social media sites at work? Maybe not as much as it was 4-5 years ago, but there are still companies out there (I know a number in the Twin Cities area) who block employees from accessing social media sites at work. bandwidth).

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Social Media Employee Media Study 74

ISEBOX

OCTOBER 19, 2016

So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. YouTube: 1 billion. Twitter: 310 million. Twitter: 310 million.

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Pharmaceuticals Social Media Healthcare Marketing 70

Reputation Us

OCTOBER 12, 2015

My best public affairs advice: Employees should be addressed first and foremost, not last. Communicate with them before the media, and before social media. Without clear communication misinformation can spread like wildfire if employees are left to their own conclusions. WHY it matters to employees?

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Employee Communications Public Affairs Internal 60

Stephen Waddington

JUNE 3, 2021

You can catchup with the replay on YouTube. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees. It is an innovative means of internal engagement that often spills out onto social media.

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Communications Conversations

OCTOBER 9, 2017

A few weeks ago, notable consultant, Jen McClure and JEM Consulting announced findings from its 2017 State of Employee Advocacy Survey. Some of the results were surprising , including these two: There has been more than 25% growth in employee advocacy program adoption and more than 30% growth in social selling in the past year.

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Social Media Employee Trade Shows Media 60

Communications Conversations

MAY 11, 2017

I actually found this video interesting for a number of reasons because I think it represents three big trends we may end up seeing much more of the months/years ahead: 1: Repurposing “stories” across other social media. Not in the traditional way you might think about spokespeople–more in a social way.

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Social Media Trends Radio Media 68

Shift Communications

JULY 31, 2015

Of the many social media ad platforms, LinkedIn’s has traditionally been one of the most expensive on a CPM basis. If you haven’t already had some of your employees and influencers publishing content on your behalf in the platform, we recommend you give it a try. What should you be doing on LinkedIn? Christopher S.

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NewsWhip

DECEMBER 9, 2021

Last Wednesday, just one day after plans for the company to go public hit the wires, the Better.com CEO Vishal Garg shocked the world when he fired 900 employees on a Zoom call, and the apology he’s given since then has actually done little to help. Media and Public interest to articles about Better.com CEO firing employees.

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Crisis Instagram YouTube Employee 78

5W PR

NOVEMBER 25, 2019

What many do not know, however, is that most of the video content shared on the GoPro YouTube channel wasn’t actually shot by the firm. By populating its YouTube channel with a wealth of UGC, GoPro has championed the use of video to market the GoPro product line. Delta Air Lines has a firm handle on its social media use.

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Strategy Marketing YouTube Airlines 88

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. YouTube has over a billion users, almost one-third of total internet users.

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YouTube Training Video Survey 136

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Ask for ideas from other employees or even your freelance team. Define your goals and KPIs.

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Leadership Content Marketing Healthcare Google 126

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

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Airlines Crisis Wikipedia Social Media 206

Beyond PR

MARCH 31, 2017

Earlier this month, the Canadian Securities Administrators (comprised of Alberta, Ontario and Québec securities commissions) released Staff Notice 51-348 Staff’s Review of Social Media Used by Reporting Issuers. 77% of issuers had not developed a specific policy for their disclosure practices on social media websites.

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Social Media Policies Guidelines Media 40

PRSay

AUGUST 6, 2019

Instead, they are gravitating to Netflix, YouTube, Twitch and Instagram to consume media. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees. They do not read newspapers and magazines or watch traditional television.

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Television Instagram Consumer Newspapers 158

Melissa Agnes

NOVEMBER 20, 2018

Listen: Watch: You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. The structure of the company’s crisis management governance, including the different roles they’ve designed and how they ensure these roles are scalable with employee turnover and the growth of the company. About this episode.

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Crisis Management Crisis Government Crisis Communications 133

Critical Mention

JANUARY 22, 2020

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Critical Mention has made great strides over the past several years due to the commitment our employees demonstrate every day. A record number of Critical Mention customers added to the platform as of January 2020.

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Television Radio Analytics YouTube 80

PRSay

NOVEMBER 5, 2021

This story circulated within similar outlets (and on YouTube) but wasn’t covered in any reputable outlets. Many PR pros already use tracking and listening tools to stay on top of media and social media mentions of their clients but knowing more about the source of those mentions can help you respond in the most intelligent way possible.

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Communications Journalism Advertising Advertising 187

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign.

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Digital PR How To Small Business Analysis 251

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

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Cision

JUNE 3, 2015

Last week we spoke with Miranda Abney, marketing director at the Milk Processor Education Program, about the campaign’s social media strategy. Q: Who do you target on social media? We know it’s really important as a brand to be present on all those channels: Twitter, Facebook, Instagram and YouTube. sqigXP0Fm2.

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Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. “We follow strict safety and handling procedures and the restaurant has since been closed.

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Crisis Case Study YouTube Reputation 244

Sword and the Script

NOVEMBER 3, 2020

It also builds on an earlier announcement last year when the company added YouTube and some podcasts to its monitored sources. The company has been working to expand beyond media monitoring too. It added a media database to its product line earlier this year. Also, see this new PR tech briefing on Muck Rack.

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Instagram Technology Resources Employee 138

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. What we do 5.

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Government Education Print Ethics 103

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Get Social Media Alerts.

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Publicity Employee Analysis Radio 74

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. It’s the eight-second elevator pitch employees rattle off at professional networking events.

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Case Study Storytelling Study Social Media 97

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. Your Employees. It’s only getting worse.

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Content Marketing Marketing Employee Pinterest 126

Contently - Strategy

APRIL 19, 2021

In Contagious: Why Things Catch On , UPenn professor Jonah Berger came up with the acronym STEPPS (social currency, triggers, emotions, public, practical value, and stories), which outlines what marketers can do to make their content stick and increase the likelihood it gets shared. washingtonpost Everyone say bye to Madhulika, a legend ?

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B2B Brand Branding B2C 111

Sword and the Script

JUNE 6, 2020

That means riding the wave of memes and random topics that sustain social-media chatter, posting in the same formats as everyone else, often acting more like a friend than a company – even in times of tragedy.” How about now? Should brands show up and engage people about this issue? “…it Hsu paraphrases Ms. Aina: “…Ms.

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Brand Branding Fashion YouTube 91

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. Learn all about social signals from Neal Schaeffer!

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