The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Technology has transformed the practice of Public Relations and marketing. If you communicate properly, you will reap the benefits and see growth over time.

Communications 130

Communications Social Media Employee Crisis 130

NewsWhip

JULY 21, 2022

In June, Burger King made headlines for the wrong reasons after the restaurant chain was dragged into a crisis based on a retirement gift given to an employee at a Las Vegas location. . Kevin Ford — the employee in question — had been working at the chain for 27 years and never missed a day of work.

Employee 147

Employee Viral Crisis Brand 147

Sword and the Script

JUNE 9, 2015

The Secret to Scale is Employees. Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success. The secret to scale is employees. In a phrase, as the paper suggests, “Marketers looking to reach consumers in new ways.”

Content Marketing 60

Content Marketing Employee Marketing Viral 60

5W PR

OCTOBER 26, 2020

If a business has to increase the employee overhead to increase the quarterly sales goals by 50%, this is a sign that it’s time to scale the business. When planning to get more employees, the hiring process should be thorough, and the added team should consist of people experienced in sales and have a proven track record.

Viral 88

Viral Employee Small Business Data 88

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The effect on employee health is still unclear, and the full business impact has only begun. It’s a tough time for business leaders.

Employee 156

Employee Leadership Viral Small Business 156

Agility PR Solutions

MARCH 30, 2020

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.

Crisis 132

Crisis Consumer Viral Brand 132

NewsWhip

DECEMBER 7, 2023

This year, Target CEO Brian Cornell released a statement reflecting on the decision to keep stores closed every Thanksgiving Day, naming employees and their families as the key reason. So, this becomes a lesson that earned media encompasses much more than just what is written about by publishers online.

Brand 78

Brand Branding Retail Viral 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? Photo by Foto Sushi on Unsplash. To announce a new strategy.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

NewsWhip

JUNE 21, 2022

We have taken their findings and created our own rankings of the top brands, instead measuring their impact based on the level of public interest they generate across the web and social media. . The top article about Amazon overall was a feature story on Chris Smalls , the employee who led the Staten Island push. Other takeaways.

Facebook 138

Facebook Brand Branding Measurement 138

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. Be thoughtful about sensitive issues.

Construction 385

Construction Crisis Reputation Social Media 385

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

Crisis 78

Crisis Brand Branding Airlines 78

NewsWhip

DECEMBER 21, 2022

In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. This happened despite the previous CEO having spoken semi-publicly to employees about their fears, as covered by NPR. Human interest drove public interest . Twitter dominated attention.

Brand 78

Brand Branding Policies Local 78

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities are… Everything is public. Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. Every employee is a spokesperson for your organization.

Crisis 249

Crisis Crisis Management Viral How To 249

PRSay

JANUARY 6, 2021

James Grunig and Todd Hunt’s “excellence theory” has long told us that, in public relations, listening is as important as speaking. Things that have been said over and over no longer garner the public’s trust. Now, a cynical public demands more. Awe is the second most viral emotion. The importance of elephant-whispering.

Communications 197

Communications Viral Fashion Public Affairs 197

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. We can also confirm that Adam Catzavelos is not a Nike employee.”. PR Takeaways: Hold social media training sessions with all employees, including execs. F ing heaven on earth.”

Training 148

Training Social Media Video Employee 148

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. All publicity is good publicity or is it?

Tools 136

Tools Publicity Measurement SEO 136

Reputation Us

MARCH 16, 2022

The adjective means, “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. Wake up America!

Reputation 78

Reputation Government Film Viral 78

ImPRessions - Crenshaw Communications

APRIL 25, 2017

But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid. It’s not a good look for American, yet the outcome in this case was very different from that of the United incident.

Airlines 136

Airlines Crisis Viral Reputation 136

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Maris Callahan is the director of public relations for Donuts Inc.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

OCTOBER 15, 2015

Listening to customers is more important than it’s ever been because their feedback is manifestly public where it’s historically been private. Social media can help make one disappointed customer’s complaint go viral in hours and your brand needs to be paying attention because everyone else already is. Scott Stratten.

Social Media 120

Social Media Media Employee Reputation 120

Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. When Ellen DeGeneres had Adele play a prank on Jamba Juice employees, the hilarity that ensued immediately made an impact across media sites and social media channels. Jamba Juice.

Brand 159

Brand Branding Comparison Viral 159

NewsWhip

OCTOBER 11, 2023

Due to social media’s power nowadays, an influx of anti-LGBTQ+ consumers propelled the company’s “propaganda” to virality, claiming that their merchandise targeted children, and that their partnership with UK designer Erik Carnell promoted satanism. And even when SAG-AFTRA finally secures a deal, there’s no saying that the AMTMP will recover.

Reputation 78

Reputation Retail Nonprofit Viral 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Musk shocks nobody with aloofness.

Crisis 136

Crisis Privacy Airlines Facebook 136

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. Listen to your employees. The word ‘OK’ has been around for about 180 years. Listen to your customers.

Creativity 116

Creativity Employee Newspapers Crisis 116

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. However, as we saw with the case of Phonedog vs. Kravitz there is risk in allowing employees to tweet from their own accounts, or tweet from accounts that have their name + your organization’s name in the handle.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. People have started to react much more strongly to different types of information.

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

SEPTEMBER 19, 2019

As a result, a number of companies have responded by increasing mental health benefits and even creating initiatives dedicated to assisting their employees along their mental health journeys. Starbucks made headlines the first week of September with their announcement of mental health services as a new employee benefit.

Web 68

Web Exercises Employee Viral 68

ImPRessions - Crenshaw Communications

JUNE 7, 2017

In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. Even a tiny company can challenge competitors for customers, employee talent, and visibility. But the point here is that a company doesn’t need to be huge to be noticed. Here are some reasons why.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Last week we shared best practices for delivering bad news, but sound public relations techniques are also effective for amplifying good tidings. Emotions layered with happiness make up the majority of top drivers of viral content. In fact, happy news is a main driver for social media sharing.

Airlines 147

Airlines Insurance Insurance Exercises 147

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities are… Everything is public. Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. Every employee is a spokesperson for your organization.

Crisis 100

Crisis Crisis Management How To Viral 100

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. And this one’s a doozy.

Airlines 159

Airlines Hotels Reputation Crisis 159

NewsWhip

AUGUST 12, 2021

While both safely completed their spaceflights, each approached the publicity around their respective journeys in slightly different ways. To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. .

Facebook 97

Facebook Travel Instagram Viral 97

5W PR

APRIL 8, 2021

These days, even if a journalist doesn’t feel that the press release would be beneficial to the media outlet, it can still be published and drive more interest from the public on social media. A press release just might get your business out into the public at no cost to you. Before Writing a Press Release. No Sales Pitch.

Engineering 128

Engineering Writing Social Media Report 128

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. In the public eye, many brands are intrinsically linked to their founder or CEO.

Reputation 118

Reputation Google Crisis Management Engineering 118