MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Even better, Popeyes implicitly urged the American public to perform their own taste tests of the two sandwiches, with dozens of consumers immortalizing their evaluation on social media.

Twitter 105

Twitter Marketing Social Media Viral 105

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Eventually the media and the public move on. Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books?

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider.

Strategy 60

Strategy Print Insurance Insurance 60

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Maccabee.com ). Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. We’re in a place now of this higher awareness of the public that we’ve been describing. Local health experts were really on the front lines and have become these local influencers, but the pandemic hit some media sectors and mainly local newspapers much harder than others.

Healthcare 78

Healthcare Storytelling Communications Local 78

Flatiron Communications

MAY 29, 2015

.” Target not only benefitted by the ample positive media attention, but the Lilly Pulitzer brand also was thrust into a most flowery national spotlight given the unprecedented and widely publicized run on its products. Lilly at Target Photo: Brian Sozzi. ” That was then. We had to decline.

Retail 28

Retail Fashion Policies Employee 28

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] The best employees are the ones that are referred to you from your networks.

Marketing 28

Marketing Employee Wikipedia Data 28