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PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 374
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The ROI of DE&I

PRSay

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. The evaluation is focused on organizational efforts on attracting, retaining, and developing diverse talent and practices in place to track and measure progress.

Travel 145
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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

Information, and misinformation, travels at equal speed in the digital world, meaning that leading and controlling the conversation is an advantage. Thus, the organization is “stealing the thunder” from media, activists, critics and others who might jump on the crisis news and drive a narrative that is even more damaging. It makes sense.

Crisis 140
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Beyond Boundaries: Empowering Women in Non-Traditional Industries

PR for Anyone

Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products. To preempt this, she and her team conceptualized Bug Strike, a preventative solution for homes, travel, and between pest control visits. They adapted, working throughout while ensuring safety measures were in place.

Industry 130
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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery.

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PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 156
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ICON 2021 Recap: Inside Delta Air Lines’ Crisis Response to COVID-19

PRSay

Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. People were starting to panic about their travel plans and were seeking reassurance.”. Delta’s communicators also had to reach employees who don’t work in front of computer screens. “We

Crisis 78