ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Solo PR Pro

NOVEMBER 12, 2019

No business can survive without strong relationships with employees, customers, vendors and other audiences. However, certain businesses can – and do – survive without media relations. The answer must be tied to your business goals. Reduce employee turnover or improve your reputation score?

Media Relations 50

Media Relations Communications How To Media 50

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO.

SEO 130

SEO Content Marketing Marketing Software 130

Solo PR Pro

MAY 17, 2022

From temp to small business owner. Daria previously wrote the Independent Thinking column for the International Association of Business Communicators, which morphed into the Independent Thinking Blog. But ultimately, you’re doing this to either build a business or have work-life balance. Understand your why.”.

Meeting 98

Meeting Agriculture Energy Travel 98

Cision

MAY 18, 2016

We are winning more and more international clients, and our presence in other countries grows rapidly. How do you approach communication strategy for a large enterprise company versus a small startup? My guiltiest pleasure is…sleeping late in order to enjoy “me time” while checking international news, Facebook and world fashion trends.

Corporate 159

Corporate Groups Local Enterprise 159

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

JANUARY 6, 2021

We need to educate ourselves and ask for feedback internally and externally. Having negative issues come out this way is far better than having employees leave because of them, or worse, having the issues make headlines, as happened recently with Ubisoft and Washington’s NFL team.

Communications 197

Communications Viral Fashion Public Affairs 197

Ethical Voices

APRIL 3, 2023

It was really striking the balance between protecting the information that I had to share with the board, and knowing when and how I must trust and keep and safeguard confidences both internally and externally, while really trying to foster our transparent culture with my team. This includes what are our future plans?

Ethics 78

Ethics Privacy Data Financial 78

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Something that could seriously damage your business but also has the potential to be resolved favourably if you respond correctly. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

JANUARY 14, 2020

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. employees in the U.S. – but the industry players have a lifetime loyalty to the business and truly value 1:1 relationships.

Marketing 79

Marketing Data Wireless Industry 79

Mindful Marketing

FEBRUARY 15, 2017

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. And this ‘word of mouth’ affect can act as a powerful persuasive tool for a business. In addition to this PR works to access your business at all levels with regard to action and communication. Internal communications.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

FEBRUARY 7, 2013

By October, I knew that it was time to open my own business. My last day as a full-time employee was December 10 th … and I threw myself into the project that night, developing a site plan, elevator pitch and other key necessities I hadn’t had time to create while I was servicing my clients. 24 – Jan. Knowledge is money.

Writing 88

Writing Google Pitching Small Business 88

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. I do some work with Lions Clubs International in the British Isles – in fact, I became a member earlier this year.

Communications 104

Communications Community Measurement Study 104

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Mediocre stories are about businesses; great stories are about people. The most interesting and authentic heroes could be a low-level employee in an organization, or the customer. Intuit and Hubspot are two brands that do a great job celebrating their core customer, small businesses, in their storytelling.

Storytelling 140

Storytelling How To Software Small Business 140

MaccaPR

JUNE 3, 2014

Our move to inbound marketing meant emails that took, say, 10 employees several weeks could now be coordinated and highly-targeted by just 2-3 people in a week.". is to attract small business owners. ” It''s a popular topic among our small business owner audience. Deluxe has promoted it really well.

Marketing 91

Marketing Small Business Interviews Internal 91

Waxing UnLyrical

AUGUST 9, 2018

Structuring your content enables customers to find your message more easily online and employees to redeploy it more efficiently into multiple formats and media types. Tagging your content gives it context and makes it much easier for users to find the material they need – both internally and externally. What is Intelligent Content?

Writing 72

Writing eBook Case Study System 72

Solo PR Pro

MAY 3, 2022

Change is something you’re probably very familiar with as a small business owner. But the past few years have brought on a dizzying amount of pivoting, and it’s left most of us with a severe case of business whiplash. . Every business has to tackle the unexpected head-on. How to weather the storm.

How To 79

How To Small Business Financial Agency 79

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. It could be accidents.

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

JULY 14, 2015

Still there are obstacles in big brands that small businesses never encounter. Small businesses are more nimble, can react faster and require less consensus to move faster. We do however, have huge lead on peers in competition and furthermore, a mention in Forbes has proven electrifying internally.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook 120

eBook Product Launch Software Internal 120

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game.

Corporate 60

Corporate Communications Web Creativity 60

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful. For small businesses, it’s always nice to know who started the company and why. Hire Interns.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Every employee needs media training. Rethinking internal and external comms.

Marketing 167

Marketing Employee Content Marketing Training 167

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. But when it comes to most types of reputation crises, they are decidedly unwelcome.

Reputation 130

Reputation Viral Employee Customer Service 130