ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. Here are some reasons why.

Small Business 168

Small Business SMB Local Viral 168

Solo PR Pro

NOVEMBER 12, 2019

Despite popular belief, public relations is not synonymous with media relations. True public relations is the process of establishing and maintaining effective relationships between an organization and its publics. No business can survive without strong relationships with employees, customers, vendors and other audiences.

Media Relations 50

Media Relations Communications How To Media 50

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Internal comms. Layoffs at internal comms platform.

Survey 149

Survey Software B2B Pitching 149

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. The elective courses allow students to focus on particular areas of public relations. Census Bureau estimates there are nearly 6 million small businesses in the U.S.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. These are all questions for a qualified PR firm.

Company 136

Company Interviews Reputation Privacy 136

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Of course, I couldn’t write a post like this without nominating a couple people myself! Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Mindful Marketing

FEBRUARY 15, 2017

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50