Sword and the Script

APRIL 23, 2024

Successful B2B software companies build martech skills in-house Software companies that outperform peers tend to invest more in marketing technology (martech) and have developed that expertise in-house: “Revenue-leading organizations have more in-house skills and more marketing technology than their low-growth counterparts (see Figures 2 and 3).

Software 126

Software B2B Company Marketing 126

Onclusive

APRIL 22, 2021

Some of these will be different for every company—depending on factors like your scale, organizational structure, the technology you leverage, and your geographic location. For example, a certain technology is your main competitive advantage, your organization may be more prone to a technological crisis. Expect the unexpected.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. I’ve developed each of these themes below.

Storytelling 78

Storytelling Social Media Internal International 78

ImPRessions - Crenshaw Communications

JULY 26, 2022

Often the main reason employees choose to work abroad is to experience a new culture. Some of my days spent abroad were calm, and I was able to multitask by working from my phone while on a train to the next destination. Invest in the best technology, leading with Wi-Fi . Sharpen your time-management skills.

How To 309

How To Meeting Travel Employee 309

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Technology has transformed the practice of Public Relations and marketing. These technology advances continue to escalate and create new challenges. Fake content.

Communications 130

Communications Social Media Employee Crisis 130

PRSay

SEPTEMBER 16, 2020

As a nationwide health care system, OEM was able to pull assets from across the country to develop a plan, and they worked with the VHA Office of Communications on both internal and external PR efforts. Our internal communications team provided communications support for our facilities across the country.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Empower Your Employees and Advocates. Who will respond? Arm them with information and let them know when to escalate to others.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 141

Employee Software Survey Tools 141

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. Using data to evaluate which messages worked and didn’t work before spokesperson media training will become prevalent among communications pros.

Industry 221

Industry Content Marketing Corporate Analytics 221

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Limit Disclosure.

Reputation 78

Reputation Real Estate Internal International 78

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. The key to this is a strengths-based attitude. Home sweet home? Probably not.

B2C 73

B2C B2B Agency Trends 73

Stephen Waddington

MAY 24, 2021

The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management. Technology: media and workflow Most practitioners across Europe highlighted the importance of digitalising stakeholder communications (87.7%) and building a digital infrastructure (83.9%).

Report 127

Report Communications Big Data Survey 127

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Rethinking internal and external comms. Susan Kostal | Stet.

Marketing 174

Marketing Employee Content Marketing Training 174

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It is not advisable to have an employee of a communications firm present in the interview situation. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

The Hoffman Agency

APRIL 25, 2023

The Hoffman Agency is a growing public relations company that offers a unique and dynamic international experience. Furthermore, Hoffman values the professional development of its employees. At Hoffman, we work mostly in the B2B technology sector, and believe me, there’s never a dull moment!

Internal 36

Internal International Training Employee 36

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Define your goals and KPIs. Run a gap analysis.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

SEPTEMBER 10, 2019

Marketing spend on training and development (T&D) has reached the highest level in 5 years, at 5.8% Training is one way to develop skills in people you already have and can’t find on the market – and it doubles as a retention tool. 4) Do employees trust their brand? 5) Technology isn’t replacing marketers yet.

Survey 98

Survey B2B Marketing Trade Shows 98

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? GTCR and Cision made $2.25

Internal 64

Internal International Data Media 64

The Hoffman Agency

OCTOBER 20, 2023

Technology PR was particularly fascinating to me, as it is such a critical part of our world. Technology continues to shape and redefine so many aspects of our lives, and I wanted to be a part of communicating the latest innovations and solutions that would make an impact on society.

Agency 36

Agency Training Technology Internal 36

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan.

Tourism 150

Tourism Employee Web Travel 150

Stern + Associates

OCTOBER 3, 2023

The Future of Work: Balancing the Human + AI Equation For decades, technology has been helping humans perform tasks, taking the drudgery out of work, enhancing productivity and, in some cases, eliminating the need for people to be involved at all.

System 62

System Technology Leadership Groups 62

PR in High Definition

APRIL 27, 2023

For months, the world and his wife has weighed in with views, concerns and predictions around the technology. This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. Generative AI, and more specifically ChatGPT, has dominated headlines since late last year.

Case Study 62

Case Study Media Training Reputation Training 62

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. Led by the dramatic meltdown of WeWork just weeks before a planned IPO, 2019 was a real year of reckoning for so-called technology unicorns. Who had the worst PR of 2019? Until recently, that is.

Real Estate 156

Real Estate Reputation System Sports 156

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Internal Communications Matter. It also means there is a strong need to tailor messages that keep both employees and management aware of the company’s goals and issues.

Corporate 120

Corporate Communications Consumer Community 120

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Fake press releases on major wires.

Software 93

Software Banking Technology Data 93

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Presspage makes security core – and not just in the technological sense. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Presspage makes security core – and not just in the technological sense. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PRSay

DECEMBER 21, 2017

His grandfather, Elias “Buck” Buchwald, was among the first employees at Burson-Marsteller and worked closely with the firm’s co-founder Harold Burson, APR, Fellow PRSA. He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In

Publicity 151

Publicity Radio Technology Sports 151

Stuart Bruce

OCTOBER 30, 2014

Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

APRIL 11, 2023

If a training set of words uses a certain phrase more often, that phrase has a higher probability. Last month, a US-based PR tech startup called Prophet white labeled OpenAI technology for generative AI in its product. About a month later, the ever venerable Burrelles integrated the technology behind it into its own solution.

Software 78

Software Company Pitching Training 78

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. 3) Training events or skills showcase.

Resources 78

Resources Creativity Publicity Local 78

Prohibition

MARCH 15, 2023

The campaign launched alongside Football v Homophobia (FvH), an international initiative which challenges discrimination at all levels in football. VAR is a huge presence in modern football and the assistance of video technology to analyse fouls and decisions remains a huge topic of debate.

Video 62

Video Case Study Sports Creativity 62