The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. The trick to getting good content from an AI service is to learn how to write excellent prompts. In a recent Meritus Media survey, learning analytics and how to track results was the number two skill PR people wanted to learn.

Trends 182

Trends Marketing Wikipedia Reddit 182

5W PR

MARCH 23, 2020

Industries and states that haven’t already been restricted by government policy are wondering if it’s time to close shop, or what to do if an employee contracts the virus. Here are some considerations for how to best navigate this uncertain situation. Encourage sick employees to stay home. Infected Employee.

Policies 103

Policies Guidelines Government Employee 103

Melissa Agnes

MAY 23, 2016

Following are some tips and guidelines to help you develop or strengthen your own crisis management governance model. How to structure your crisis management governance model. Is this escalation process a natural course of everyday business – in other words, are your employees already familiar with it?

Crisis Management 176

Crisis Management Government Crisis How To 176

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

Waxing UnLyrical

JULY 11, 2019

Here’s how to do it: 1. Create a set of brand guidelines. What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you. Want to make your brand memorable? Put out visuals that reflect its nature.

Company 84

Company Brand Branding How To 84

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Here are the nine tips you need when learning how to write a press release. Each publication will have its own submission guidelines. Consider the Angle.

Writing 88

Writing How To Media Guidelines 88

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. . Read the FTC Guidelines. PS Vita [ruling] the world.

Guidelines 168

Guidelines Training Employee Social Media 168

Sword and the Script

OCTOBER 3, 2023

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar.

Analysis 142

Analysis Tools Software SMB 142

Sword and the Script

DECEMBER 8, 2020

Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them. So how do you encourage satisfaction and productivity through uncertainty? Here are the guidelines and how to pitch.

Internal 92

Internal International Employee Leadership 92

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. And, of course, I offered up ideas on how to best fix it. I spent the better part of the deck going through that process, and those guidelines and best practices. Your Content Strategy is Broken–Here’s How to Fix It from Arik Hanson.'

Strategy 120

Strategy How To Guidelines Advertising 120

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

AUGUST 20, 2020

You’ll find webinars discussing how current events influence changes in communication and how to adapt to those changes. PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. Photo courtesy of Pexels.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Cision

AUGUST 4, 2016

Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. If you’re unsure of how to approach it, think of how you would approach someone in person. A brand’s voice articulates its personality, culture and positioning within its industry.

Brand 120

Brand Branding Guidelines Storytelling 120

Ethical Voices

DECEMBER 18, 2023

If it’s a junior employee that missed the mark on something or is continually missing the mark or if a client is hell-bent on saying they’re the fastest when they’re actually not, you need to have those conversations. So for an employee, the nice thing to do is say, oh, the press release is good enough.

Ethics 105

Ethics Data Training Agency 105

PRSay

OCTOBER 14, 2019

We also meet with many others who are considering how to best upgrade their issues and crisis responsiveness. Easy to read and use, they include — checklists and decision-making guidelines; crisp, clear policies for assessing quickly the level of risk; and step-by-step escalation procedures. It’s all about smart protocols.

Crisis 79

Crisis Crisis Management Training Mobile 79

David PR Group

OCTOBER 12, 2016

An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Most companies have an employment agreement or handbook which offers guidance on employee conduct.

Policies 40

Policies Social Media Handbook Guidelines 40

Beyond PR

JUNE 22, 2016

As the article 5 Steps to Unlocking Successful User-Generated Content shows, the campaign was successful because the hashtag was not only used in social media outreach, but also in blog posts, messaging to employee advocates, and influencer pitches. Social media connects to so much today. And Of Course, #NeverStopLearning.

How To 76

How To Marketing Instagram Social Media 76

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. They know the brand guidelines. They know how and when to get in touch with them.

Agency 133

Agency Resources Employee Internal 133

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Konnect Agency

MARCH 31, 2020

The following helpful resources are made available by government agencies and HR organizations and may help you navigate the needs and rights of your employees during this crisis. For our friends in California, view FAQs by the State of California Department of Industrial Relations (be sure to reference the guidelines for your state): [link].

Resources 40

Resources Employee Guidelines Crisis 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. They paused the program for 2023 but plan to resume in the new year (2024).

Agency 88

Agency Energy Crisis Management Industry 88

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG).

SEO 83

SEO Web Tools Analysis 83

Sword and the Script

NOVEMBER 14, 2023

I’m going to address how to fix those top three challenges here. One final point is that business leaders and marketing leaders alike need to stem employee turnover. Work with them on setting guidelines for content – where you only need their expertise if you are outside those guidelines. That includes the lawyers.

Content Marketing 180

Content Marketing B2B Marketing How To 180

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Employee engagement? ” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. Of course, you’d have to set up guidelines and parameters with the employees.

Corporate 60

Corporate Creativity Employee Instagram 60

Cision

JUNE 22, 2017

This sense of collaboration and integration with our business partners is something MCS is routinely recognized for and it is not uncommon that members of our agency are mistaken for official employees of our clients’ companies! How can they overcome them? What are some of the biggest PR challenges healthcare brands face?

Healthcare 266

Healthcare Analytics Agency Trends 266

PRSay

FEBRUARY 5, 2019

How did the shoestring budget inform the way your team operated? Whenever unexpected company shows up at your home, close to the lunch or dinner hour, you go to the cupboard, take stock of what’s there and then figure out how to make a wonderful “meal” with what you have on hand. Entrants who submit by the Feb.

Case Study 82

Case Study Study Guidelines Internal 82

Critical Mention

JUNE 24, 2018

So, as a PR pro, how do you even begin to combat this phenomenon? We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. Along these lines, below we have some pointers to on how to fight this troubling trend. Check your facts.

Crisis 94

Crisis Guidelines Social Media Reputation 94

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. Here’s how to protect your brand’s reputation and thrive even during the COVID era. It’s amazing how humanizing a humble response to criticism can be for a business or personal brand.

Reputation 221

Reputation How To SEO Guidelines 221

MaccaPR

FEBRUARY 19, 2018

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. A final lesson for our MaccaPR blog readers?

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

AUGUST 16, 2016

You also want to have a media relations crisis plan; if you have employees that may be on the front lines, ensure that they understand what to do should media approach them – and how to get in touch with the PR team. Social media crisis guidelines should be included as well. A social media plan.

Company 60

Company Guidelines Crisis Measurement 60

Communications Conversations

MAY 28, 2015

Is it a junior-level employee, or a more senior-level professional? Because if we’re talking about a junior-level person, my inclination is always to try to coach these employees up before outsourcing training. Is there someone on your team who could mentor or teach these employees? Depends on who you’re certifiying.

Social Media 60

Social Media Training Media Employee 60

Prohibition

JANUARY 17, 2022

Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). Understanding how the information will be disseminated is crucial when planning your crisis PR strategy. Let people know that more information is coming soon. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Burrelles Fresh Ideas

MAY 9, 2023

In 2010, AMEC developed the ‘ Barcelona Principles ,’ a best-practice guideline to measure how well PR efforts are working. How to use the AMEC measurement framework The image below shows some basic information on how to use the framework and how it can be “the heart of the planning, research and evaluation process.”

Measurement 40

Measurement Comparison Advertising Advertising 40

Konnect Agency

MARCH 31, 2020

. #2 Be Prepared: It is an uncertain time and some brands are finding themselves in uncharted territory, often not knowing how to positions themselves to their consumers and the industry regarding what is happening in the world. Stick to your brand’s area of expertise and do not deviate from that.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Konnect Agency

APRIL 6, 2021

With limitations in place that required people to socialize within their household, hotels cut back on allowing guests stays As a result, boating and RVing became two of the best ways to travel while still following the CDC guidelines. This pivot presented convenience for consumers and is sure to continue to grow. Staying connected.

Travel 52

Travel Film Guidelines Consumer 52