Top 10 Guidelines For Social Media Participation

Shift Communications

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media.

6 Guidelines for Social Media Tragedy Response

Shift Communications

If an incident occurs in our hometown, obviously be sure our employees, loved ones, etc. For example, if an incident occurs at one of your business locations, involves one of your employees or customers, or your brand is in any way involved, interrupt operations and activate your crisis communications plan. Of all the guidelines and factors in this post, this is the only hard-and-fast rule: never market sorrow.

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FTC updates social media marketing guidelines

PR Daily

Some of the agency’s employees tweeted about a client’s product without disclosing that they were working on behalf of the client. For example, the FAQ makes it very clear that “employees of an ad agency or public relations firm have a connection to the advertiser, which should be disclosed in all social media posts. Agencies asking their employees to spread the word must instruct those employees about their responsibilities to disclose their relationship.”.

Tips for encouraging employees to share brand messages

PR Daily

However, you must provide clear guidelines to ensure the right message comes through online. The secret lies in including their employees’ social media profiles in the company’s social media marketing plan, thus creating the “proof” that the company truly practices what it preaches. s brand, we realized the key to its success was first and foremost our employees, the people who make.ME FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ].

10 key questions for gauging employee satisfaction

PR Daily

Employee satisfaction is crucial, but the path to improving it isn’t always straightforward. Factors such as motivation, career growth, compensation and team morale influence how satisfied your employees feel. A crucial factor in improving employee satisfaction—and thus productivity—is to continually gauge satisfaction levels. Follow these guidelines to ensure your survey is efficient and effective: Keep it anonymous. Stay atop what your employees want.

Bringing Employees Back to Work Safely


As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely.

How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.

FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers. For example, if an ad features an endorser who’s a relative or employee of the marketer, the ad is misleading unless the connection is made clear.

Why you should address the coronavirus with employees

PR Daily

Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their employees’ minds. Employees are a company’s No. Consider making travel optional if employees are uncomfortable.

5 essentials for livestreaming employee events

PR Daily

Follow these guidelines for success. Livestreaming an employee event requires collaboration, careful preparation and, of course, solid technical infrastructure from a trusted partner. RELATED: Create a culture that inspires fearless employee innovation every day. ]. The post 5 essentials for livestreaming employee events appeared first on PR Daily. Employee Engagement The Workplace Visual & Video Communications livestream livestreaming

How to stay afloat in the age of employee activism

PR Daily

Employee activism has been rising for some time now. Every organization should undertake steps to quell an embarrassing employee demonstration of opposition to a company policy, decision or action. For years, companies have asked their employees to advocate on their behalf. What’s more, while 84% of employees believe it’s appropriate for workers to speak up for their employers, 74% believe employees are right to speak up against them.

5 ways to ruin employee town halls

PR Daily

Chances are, your employee town halls are terrible. Here are five reasons the vast majority of employee town hall meetings suck (and ideas to make them better): 1. However, if the intention was to inform, engage, involve and listen to employees, then you probably missed the mark. To make town halls more productive, seek employees’ candid feedback after each event. Employee responses should shape your future town hall meeting format, location and agenda.

Why and how marketers should help build employee brand engagement

PR Daily

Employee brand engagement correlates with far more than increased productivity. Engaged employees are less likely to leave their companies, more likely to deliver great customer experiences, and more efficient than their disengaged counterparts. Employee brand engagement in practice.

Guidelines for delivering constructive criticism

PR Daily

It has to be a two-way street, though: Managers should create a space in which employees can voice their own concerns. What’s the best way to tell someone they’re not cutting the mustard? An infographic produced by Headway Capital offers guidance for navigating the sticky wicket of reproaching a colleague. The graphic opens by affirming that negative (and specific) feedback can lead to higher performance and more cohesive teamwork.

3 employees who can harm your brand

PR Daily

In the short term, well-intentioned employees slowly erode brand consistency by designing things themselves or outsourcing them to their personal freelance network. In our experience, we’ve identified three types of employees to look out for when you’re playing goalie for your brand: The Info Crammer. She halves the font size cited in the guidelines. Be proactive and discuss why brand guidelines are put in place and how to stick to them.

10 important guidelines for your next media interview

PR Daily

Most reporters will not only reject that request, but resent that the executive treated them like an employee requiring approval. One media training client told me he refuses to speak with reporters unless they allow him to approve the story before it runs. Another told me her boss surreptitiously records media interviews in case the reporter “screws” him. Yet another informed me that her organization refuses to allow spokespeople to speak on the record.

3 guidelines for using social media monitoring during a PR crisis

PR Daily

examples feature an automobile repair shop employee using Twitter to find a pot dealer and a daycare employee ridiculing toddlers via Instagram. Tuned-in organizations realize that social media improves their businesses and fine-tunes critical customer service, employee relations and operations, one tweet or snap at a time. This piece originally ran on PR Daily in March 2013. It’s no secret that stupid and illegal social media activity can cost people their jobs.

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). What does “employee advocacy” mean anyway?

7 tips to develop your employees as brand ambassadors

PR Daily

Your employees are often your company’s best storytellers. warns that starting an employee activation initiative with your HR department or upper management can backfire. Employees may be skeptical if HR or leadership pushes them to act,” he says. “If Identify the employees who are already advocates on social media, and start small with them. Employee activation should be about empowering your employees to be the best professional version of themselves.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Along with boosting some leaders’ salaries, Taco Bell said employees at company-owned stores can also receive at least 24 hours of paid sick leave each year, which previously was only available to management. That’s another big reason employees stay (or leave) organizations.

Netflix apologizes for film’s promo image, Estée Lauder to lay off up to 2,000 employees; Airbnb bans parties

PR Daily

Hello, communicators: Estée Lauder Companies are preparing to lay off 1,500-2,000 employees worldwide, representing 3% of its workforce. The post Netflix apologizes for film’s promo image, Estée Lauder to lay off up to 2,000 employees; Airbnb bans parties appeared first on PR Daily.

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Why Companies Should Be Training All Employees to Use Social Media


While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement.

Look to your employees when executing an influencer campaign

PR Daily

Your employees are best positioned to discuss the product and consumers are very likely to believe them. When an employee talks about their work experience or shares lessons they've learned working for a company, it resonates in a completely different way," explains Roope Heinilä, CEO of Smarp. "So So imagine what sort of message a company can share online if it can orchestrate entire departments of employees to work together and make their voices heard.

Employees Are Your Company’s Voice


In the past few years, employee advocacy has become the new buzzword in human resources. Encouraging your employees to be your champions could be the perfect answer as journalists increasingly seek out real stories on social media. Companies like Cisco and Danske Bank are already experimenting with social media takeovers by their employees. While it may be a bit soon to sack your spokesperson, it is definitely time to give your employees the forum they deserve.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Walmart is also paying its full-time hourly employees a $300 bonus, while its part-time hourly and temporary workers will receive $150 each. Consider how you can show appreciation for your employees’ efforts and grab positive PR without hurting your bottom line (for example, consumers can still shop on Thanksgiving). LinkedIn lays off 960 employees. As your organization decides its best path forward, invite your employees into the discussion.

Starbucks lets employees get colorful under new dress code

PR Daily

On Monday, the coffee chain announced its new dress code, which lets employees—dubbed “partners”—show off their style with brightly colored hair, ties, scarves and even fedoras. Under the dress code, employees can wear shirts and pants (including shorts, jeans and skirts or dresses with tights) in a “range of subdued colors.”. It’s quite a step change given that, until recently, employees were limited to black or white shirts and khaki or black bottoms.

Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? Corporate Communications Employee Communications PR

How health care organizations can streamline, refresh and maximize communication

PR Daily

Doctors, nurses and other professionals are not only fighting an intractable virus day after day, they’re also coping with isolation, shifting official guidelines and limited ways to recharge.”. COVID-19 Crisis Communications Employee Engagement Health Care Marketing

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Here are today’s top stories: Government to Google: Let employees speak out. The National Labor Relations Board has ordered Google to reassure employees that they are allowed to share political opinions and speak out about workplace issues, according to a report in The Wall Street Journal. Why you should care: How employees talk to each other and the outside world is a crucial piece of your organization’s reputation.

Is your company prepared to talk about hate speech?

PR Daily

Here are some tips for addressing social media, racial justice, employee conduct and more. Hopefully, despite their varied races, religions and sexual orientations, your employees share the opinion that “hate speech” should not be tolerated within the workplace. What was initially an employee’s personal post can quickly escalate into a corporate communication crisis when social activists tag a company’s Facebook or LinkedIn pages. Involve employees in the process.

Google clamps down on political debate at work

PR Daily

The internet giant has faced a series of PR crises stemming from employees’ words and actions, circulated memos and political grandstanding. Most employees don’t want their workplaces to become forums for political debate. A study from Clutch reported that only 32% of employees even somewhat agree that differing political viewpoints foster a healthy exchange of ideas. But now the company, stung by recent controversies, is trying to rein in its famously freewheeling employees.

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8 rules for better communications during COVID-19

PR Daily

Here are some important guidelines to avoid tone deaf gaffes. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. What are some of your observations or guidelines for communicators during this crisis?

5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue. Employee-generated content.

How to keep remote workers engaged, motivated and inspired

PR Daily

However, it’s a crucial time to prioritize employee connection, satisfaction and engagement. When employees are worried about the health of their families, their supply of groceries, and keeping up with the latest COVID-19 news, work deliverables may be the last thing on their minds. Lead by example so your employees can divide their time between family needs and work priorities without feeling guilty.

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Report: Only 10% have extensive plans for a return to work

PR Daily

As many companies and groups look to engage employees and external stakeholders with regard to the coronavirus crisis, the communicator has become a key player and is starting to receive long-overdue recognition. Nearly all respondents (99%) report using email to connect with employees.

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How workplaces will be transformed in the wake of COVID-19

PR Daily

Workplace expert shares nearly 20 ways to create a safe space in your office right now for employees, as well as issues to address in the coming months. Though some anticipate remote working arrangements to become standard, most organizations must create a plan for employees to return to office spaces—and make changes to their form and function to keep everyone safe. Review FFE standards, kit-of-parts and design guidelines for durability, cleanability and lifecycle cost.

What an inclusive language toolkit should cover

PR Daily

In guidelines published by the Linguistic Society of America (LSA) , inclusive language acknowledges diversity, conveys respect to all people, is sensitive to differences, and promotes equal opportunities. An inclusive language toolkit is necessary as part of our code of conduct, employee handbook, brand, marketing, communications, sales materials and editorial processes to set the expectations of how employees will relate to each other and foster a culture of respect.

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

These efforts, combined with cutting the parade’s participants by 75%, will help it maintain CDC guidelines during COVID-19. Also: Paul Rudd gives a PSA on wearing masks, Deloitte issues a visual breakdown of its performance, Amazon launches designer stores, and more.

Companies weigh in on wearing masks

PR Daily

Some employees have been celebrated for refusing to serve customers who won’t wear masks. Asking employees to confront and remove patrons who refuse to wear masks is bound to cause a fuss—especially when government officials aren’t consistently backing up specific safety guidelines. Many organizations have been ready and willing to ask employees to use masks. Can they keep employees safe?

Navigating authenticity and openness in the face of racial injustice

PR Daily

First start with employees, and then pivot to explain to customers what they are doing not in words but in actions,” he says. To which he says “Yes, it should.” [ Editor’s note: Ragan and PR Daily adhere to Associated Press style guidelines, so we lowercase “black” in such instances. ]. Crisis Communications Employee Engagement Executive Communication Leadership Communications PR Industry Social Media The Workplace