Onclusive

APRIL 22, 2021

In addition, there are incidents that may occur regardless of the type of business and industry you are in, such as sexual harassment, workplace violence, lawsuits, or key public-facing employees being dismissed. Prepare draft messages and content guidelines. Expect the unexpected. Create and train a crisis response team.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation. So, what’s a PR person to do?

Trends 203

Trends How To Ethics Reputation 203

5W PR

NOVEMBER 14, 2024

Clear guidelines on what to say and what not to say during a crisis are another key element. Utilize all available channels to communicate with stakeholders, including employees, customers, investors, and the media. Companies should be training key personnel on handling media inquiries and interviews.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

PRSay

APRIL 5, 2021

Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification. Have a clear set of standards and guidelines that you can use in making and defending any positions you take.

Report 175

Report Company Government Conference 175

Communications Conversations

AUGUST 21, 2015

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. Meanwhile, 52 percent trust employees of that same company.

Case Study 60

Case Study Employee Study Guidelines 60

5W PR

MARCH 23, 2020

Industries and states that haven’t already been restricted by government policy are wondering if it’s time to close shop, or what to do if an employee contracts the virus. Ensure that your work from home or sick leave policies are flexible, and consistent with health guidance, and make employees aware of these policies.

Policies 103

Policies Guidelines Government Employee 103

Remote PR Jobs

MARCH 22, 2022

In 2020 and 2021, employees got a taste of the simpler life and the benefits it brought, including working from home, avoiding long commutes, and calling into meetings in their shorts and pajama pants. It’s important to keep the relationship with both the client and the departing employee. Emerging Trends. Cue pajama pants!)

Employee 130

Employee Guidelines Meeting Trends 130

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue. Employee engagement comes from the ability to speak and be heard.

International 147

International Internal Employee Mobile 147

Axia PR

JANUARY 19, 2022

A social media policy is an outline for how employees should conduct themselves online — both personally and professionally. When done right, social media policies set employees up for success and help companies curb issues with security, reputation, and the law. The permanence of social media posts isn’t to be taken lightly.

Policies 62

Policies Social Media Company Guidelines 62

5W PR

SEPTEMBER 28, 2020

Finally, when all of the above steps are taken, it’s time to take all of the newly-created guidelines and use them across all of the channels that the company is using to communicate with its target audience, as well as the general public.

Publicity 158

Publicity Guidelines How To Social Media 158

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. . Read the FTC Guidelines. PS Vita [ruling] the world.

Guidelines 168

Guidelines Employee Training Social Media 168

Melissa Agnes

AUGUST 26, 2014

Does the blame (partially or in full) fall on the employer who put the young person to task without first providing them with the proper training and guidelines? Employees and Crisis Management Food for Thought' Do you think that young people are mostly at fault for the mishaps we commonly see on social? appeared first on Agnes + Day.

Social Media 221

Social Media Crisis Management Guidelines Media 221

The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. Now is the time for intelligent promotion.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

NOVEMBER 14, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. Google has a specific set of content guidelines. These six Digital PR and marketing trends can help you thrive in 2023. Social Media Audit – Gather Insights and Intelligence. Yet nothing could be more important.

Digital PR 264

Digital PR Marketing Infographics Video 264

Sword and the Script

DECEMBER 8, 2020

Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them. Start by understanding the perceptions that already exist within your audience of employees. They could have just asked.

International 92

International Internal Employee Leadership 92

PR in High Definition

JANUARY 26, 2022

Companies must ensure that they keep their finger on the pulse when it comes to regulatory changes, as increased legal scrutiny often results in new user guidelines. Maintaining synergy through employee comms. As a result, teams are often working with a mix of colleagues dialling in virtually, and physically present in the office.

Guidelines 62

Guidelines Employee Social Media Reputation 62

5W PR

MARCH 13, 2020

Anyone right now will understand and accept an employee that could be potentially be infected with the virus, and that might have come into contact with others. Outline a digital communications plan comprehensive of best practices and guidelines. Compile a list of key team member contacts. Decide on a preferred vendor list.

Crisis Communications 116

Crisis Communications Crisis Communications Guidelines 116

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. Weekly posts about issues, and insights relevant to clients, customers, prospective employees, and peers is the single most powerful way to build a reputation in sync with business or professional goals.

Reputation 221

Reputation How To SEO Guidelines 221

Contently - Strategy

JULY 2, 2024

But if your own team is too strapped to handle the scope of work involved, you can always seek out support in the form of external content talent: e.g., freelancers , part-time employees, and third-party platforms. When auditing your library, follow the below content marketing strategy checklist guidelines: Take inventory of existing assets.

Strategy 52

Strategy Marketing Guidelines Content Marketing 52

PRSay

SEPTEMBER 10, 2020

With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients. Clients and staff will have different points of view on a range of issues — climate change, business taxation, labor policy, food and nutrition guidelines to name a few. Allow people to opt out.

Ethics 136

Ethics Policies Guidelines Employee 136

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Quite a few launched ad campaigns recognizing their own employees.

Brand 284

Brand Branding Small Business Retail 284

5W PR

AUGUST 22, 2017

To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use. These regulations come with requirements from brands. Below are three debated and commonly overlooked disclosure requirements by the FTC: .

Social Media 92

Social Media Guidelines Media Handbook 92

Sword and the Script

OCTOBER 3, 2023

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Among the generative AI functionality, the release cites are: Copy edits.

Analysis 140

Analysis Tools Software SMB 140

Sword and the Script

NOVEMBER 14, 2023

One final point is that business leaders and marketing leaders alike need to stem employee turnover. Work with them on setting guidelines for content – where you only need their expertise if you are outside those guidelines. According to the CMOs survey, 28% of B2B marketers resigned last year – and another 20% were laid off.

Content Marketing 178

Content Marketing B2B Marketing How To 178

Institute for Public Relations

OCTOBER 15, 2024

Over the past decade, employers have realized the importance of the content employees share on their personal social media accounts about their jobs and the organization. Social media offers employees a platform to praise their organization’s strengths, but also openly criticize its shortcomings.

Government 52

Government Social Media Media Employee 52

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • By including sponsorship guidelines for influencers, etc., The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Melissa Agnes

MAY 22, 2014

Social media guidelines. Crisis and Issues Management Dealing with Negative Criticism Employees and Crisis Management Infographics' The red flags that indicate an issue is developing or has developed. Issues management plan and procedures (including do’s, don’ts, tone of voice, etc.). Learn more here.

Crisis Management 273

Crisis Management Crisis Infographics Guidelines 273

5W PR

AUGUST 12, 2020

Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. Photo courtesy of Pexels.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Employees just went through the motions and punched out at 5 p.m. The industry was regulated, so a review process was necessary.

Marketing 84

Marketing Guidelines Social Media Conference 84

Stuart Bruce

JULY 16, 2014

This presents an opportunity for corporate social media policies and guidelines to enable far more employees to blog about topics that they are interested in and that will be of interest to customers and other stakeholders.

Blogging 144

Blogging Writing Guidelines Film 144

PR Fuel

AUGUST 5, 2021

It’s important to make sure you’re following the proper press release guidelines, though. Before rushing to follow the rest of these press release guidelines, take a moment to consider why you’re creating one. Introducing new employees or executives. Don’t let that happen! A Singular Purpose.

Guidelines 105

Guidelines Writing Examples Content Marketing 105