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How to Create a Media Kit

5W PR

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176
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7 Digital PR and Marketing Tends for 2023

The Proactive Report

Download the full PDF version of the infographic here . The more you know about your customers, clients, employees, and competitors, they better your planning will be. No matter how smart you are at identifying audiences and creating stunning content if no one sees it, it’s useless. 2023 is right around the corner.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 110
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Free Issues Management Response Flow Chart (For Your Use)

Melissa Agnes

But when it comes to response flow charts, in my experience, most organizations create them for practical everyday use (in other words, how to address negative and unacceptable comments), but don’t address the higher level issues that a) can fast-develop, and b) require more attention to detail and guidance to your team.

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Behind the Headlines with Kristin Daher

Cision

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

13% say not following brand guidelines. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 3) lack of employee experience (25%). Read more: The Top Complaints B2B Sales and Marketing Have about Each Other.

B2B 118
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Happy employees are the ultimate growth driver. Social media statistics from 2020. Marketing Statistics from 2020. Effective marketers focus on the long term.

Survey 178