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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing.

Banking 327
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Executive Leadership: Shifting Focus from Outside to Inside

PRSay

If you struggle to pinpoint your emotions, then Google “list of emotions” and you will find that there are hundreds of specific words from which to pick when you are stuck. It’s usually hours or days later when they realize the anger they thought they felt in the meeting was actually embarrassment at being called out for missing a deadline.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Self-serving?

Brand 284
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How to Be a Strong Leader During This Global Pandemic

PRSay

Meanwhile, the need for continuity in these unnerving times falls on the shoulders of an organization’s leaders, who are now navigating operational upheaval and changing financial outlooks. During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding.

How To 190
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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

So, I consulted Google Trends. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Cision US Inc.

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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 149
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What’s hot in tech right now?

PR in High Definition

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. The Daily Telegraph has the full story.

Ethics 62